The Director of Music Department

In fact, there are many choices for low-cost movies.

There are several factors that restrict low-cost movies. On the one hand, the investment of low-cost movies is not large for Wang Yifan and others, but for most newcomers or new teams, it is still An astronomical figure.

Secondly, and most importantly, distribution channels.

Distribution is not simply a matter of allowing the movie to be played in the cinema. In many cases, the announcement is even more important than the movie itself.

This is no longer the age when wine is not afraid of deep alleys. Even if Wang Yifan filmed "Lilac", it was actually because the song "Lilac" became popular, coupled with the assistance of Zhang Zirong, and the assistance of Beichuan Film Festival. Favored by the issuing company.

The promotion and distribution of movies are never simple things.

Everyone will be keen on profitable things. This is the law of the market. Who is willing to pay for publicity if he knows that he will hit the street?

In the early years, the threshold for distribution of low-cost movies was higher, because copying alone required high costs.

But a big market also has an advantage. The market has cultivated a large number of movie viewers, and among these people, they have a preference for various types of movies. This allows those low-cost movies to have a broader market. .

For example, Wang Yifan intends to launch the second phase of the New Star Guidance Project, music-based movies. This type of movie has the advantage that it can promote movies through music songs.

Although it is said that large-scale productions rely solely on music to promote movies, the effect will not be very good, because large-scale productions have invested an astronomical amount of money, and the popularity and traffic gained through songs are far from enough to make movies gain Match returns on investment.

But low-cost movies are different.

Because of the low-cost movies and low production costs, the required audience group naturally does not need to be that large. In this way, the pressure and requirements for publicity will be much smaller.

For example, a movie like "The Martian" has invested more than 200 million yuan, plus the announcement, and the total investment cost is more than 300 million yuan. If you want to rely on the box office to pay back, you need at least 1 billion box office.

And the popularity and traffic brought by a certain classic song alone can finally be realized, and it may only be able to bring to the movie, millions, or even tens of millions at the box office. Naturally, the need for tens of millions For a big production that only pays back at the box office of billions of dollars, mere propaganda of songs can only be regarded as icing on the cake.

However, for a low-cost movie, it may be that the movie itself only needs a few million at the box office to pay back the cost, or even higher, the cost of tens of millions can be paid back, then at this time, the promotion of a good song , The attention and popularity it brings is enough to make this movie back.

Therefore, although the upper limit of music movies is not high, the lower limit is high enough, which is too suitable for low-cost movies.

And this kind of movie, even if it fails, is actually harmless, and for Wang Yifan's current wealth, it is nothing more than a drop in the bucket.

But for investment, for example, in the second-stage music film list, the more literary and less commercial films "Red-crowned Crane", "Invisible Wings", "Angel Wings", etc., may lose some, but These films, Wang Yifan is confident that after being shot, they will definitely bring many positive effects.

For example, the theme of "Red-crowned Crane" is about protecting rare animals, while "Angel's Wings" and "Invisible Wings" are focused on special children, etc. They are even more inspirational films.

These films, perhaps at the box office, are difficult to achieve too high results, but they are definitely works of positive energy.

What's more, afterwards, it is possible to adapt the stories behind those classic songs on the market to form a stable content acquisition channel.

Music and movies have me in you, but you in me.

Of course, this is a long-term plan. There are too many profitable projects. There is no need to worry about the loss of those movies. What is lost here can be obtained from other projects.

At the same time, in terms of influence, it can also bring more and better reputation for Huaxin and Xinxing.

Yang Hong took the movie after listening to "Across the Ocean to See You", and has been pestering Chen Xingru, wanting to learn more about the details of "Across the Ocean to See You".

Chen Xingru is also very concerned about this matter. In life, many times, he can't always be for money, right?

The so-called wild goose left the voice, the other left the name, this is why Chen Xingru wants this song.

For Yang Hong, it can be said that she is really clear about her own shortcomings, that is, she is actually not good at telling stories.

But the control of the pictures, environment and other elements of love movies is her advantage.

And now, "Across the Ocean to See You" already has a very good story, just follow this story to film, then she can play her biggest advantage in the limited plot.

The most important thing is to use the lens to present the "romantic" pictures that come to mind, without worrying about investment and cost.

"Across the Ocean to See You" will naturally not be a high-cost work, but only a few million.

After Yang Hong took over, Wang Yifan didn't care about it. The cost of several million and the song "Across the Ocean to See You" was the bottom line. There was no possibility of losing money.

What's more, this is a movie adapted from Chen Xingru's real experience, and it is also a big gimmick in itself.

So, just let Yang Hong play freely.

A "Sunshine Sisters Amoy" brought out a song "Inflammable and Explosive" by Yan Lingxuan. The outside world exclaimed that the director of the music department finally reappeared.

Then, another "Across the Ocean to See You". Although this movie is still in preparation, it has long been heard by well-informed people, and the key is that this is still a music movie.

How did Wang Yifan start? Everyone knows that, a "Lilac Flower" made Wang Yifan stand out and made plenty of tears.

But in fact, many film and television giants don't care too much about so-called music movies, because it is indeed a good idea to use songs to promote movies and bring out stories, but it is too limited.

After all, even the most famous music director, Wang Yifan can really be said to have laid the cornerstone of his fame. It is not a music film, but which "The Story of the Faithful Dog Hachiko" made Wang Yifan one billion. In the ranks of great directors, become the first person of the true new generation of directors!

As a matter of fact, the real music-based movies have achieved the highest achievement, but the "Silver Play" and "Firework Easy to Cold", but in fact, everyone knows that these two films cannot be regarded as music strictly speaking. It's a movie, because these two are big productions, the promotion of music songs is just a small part of the promotion.