The Director of Music Department

The publishing of a novel usually takes a long time.

Moreover, the first printing of the first edition will be more conservative.

But obviously "Midnight Ring" is not in the category of ordinary novels.

Just kidding, Toei didn't spend much money during the period of "The Ring of Midnight", plus, it was Wang Yifan's work.

The news that the movie might really scare people to death, along with the scared video when everyone in Toei watched the clip, began to circulate widely in the island country.

A movie is so terrible that it can scare people to death... It’s great, I look forward to this movie.

It's like a movie, a bad movie, and someone suddenly said that Temeow's bad movie has been selling meat and has no content at all, but what will happen? As a result, in the dead of night, many people would secretly buy tickets to see.

By the same token, a horror movie can be scary to the point where it can scare people to death. The so-called curiosity can kill a cat. There is no reason not to watch it because it might scare people to death.

On the contrary, horror movies, the more horrible, the more scared you are and the more you will watch it, because no one wants to be called a coward.

It’s a pity that the movie version of "Midnight Ring" is at least two months away from its release. At this time, the audience's expectations and curiosity are aroused. Of course, it is not useless work. If you can't see the movie, you can read the novel first. Solve the greedy!

So early in the morning on the day the novel "Midnight Ring" went on sale, there were long queues at the gates of the major bookstores in the island country.

In order to make "Midnight Ring" attract more people's attention, although an online sales channel has also been opened, it is sold in limited quantities.

As a result, that little novel was not enough for fans of horror movies.

The key is that online purchases need to wait for courier delivery, and you can read it directly when you buy it in a physical bookstore.

Therefore, at the door of many bookstores, there was news that the novel "Midnight Ring" was on the shelves. On the sales day, many movie fans queued up early in the morning.

In China, e-commerce has long been one of the mainstream ways of shopping. In island countries, you will find that many islanders prefer to visit physical stores.

In terms of books, it also has a completely different approach.

In China, with the exception of those state-owned bookstores, it is now difficult to see large-scale physical bookstores, because the national conditions are different.

In China, people are becoming more and more adapted to digital reading instead of physical book reading.

But in island countries, the market for physical bookstores is quite good.

Of course, the life pressure of ordinary people in island countries is very great, and the same is true for those who open stores.

Especially opening a store in a city like Tokyo!

Igarashi Bookstore is an old shop, and the owner Shizuka Igarashi is the third generation of this old shop.

Igarashi Bookstore was operating well earlier. At that time, there was no Internet, or mobile Internet, and there were not so many recreational items. Therefore, the physical bookstore was better.

The competitive pressure is not that great, but it is different now.

Although islanders prefer to read physical books, it does not mean that they will not shop online. Moreover, bookstores often have relatively meager profits.

Especially independent old stores like Igarashi Bookstore, it is naturally impossible to compare with those large chain bookstores.

Of course, Igarashi Bookstore also has its own strengths, that is its long history!

Although the bookstore business does not have any huge profits, it is relatively stable, but the same does not mean that there is no risk.

For example, when a new work is on the market, it is usually risky to stock up in bookstores. There are generally two modes of book wholesale: underwriting and library guarantee.

Underwriting is to give money for delivery, no refunds, no exchanges, and slow sales. Generally, the purchase price of this kind of goods will be slightly lower than the price of Kubao. Of course, some publishing houses are very bad and the discounts are very high. In terms of treasury insurance, it refers to the proportion of goods that can be returned during the agreed time period. The total treasury insurance means how much is left to return. There are not many such policies. Generally, there are such policies during the promotion period of new magazines, and most of them are proportional treasury insurance.

"Midnight Ring" is a novel published by Toei's Jiyuansha Publishing House.

Toei itself is a behemoth in the cultural industry of the island country, and the publishing house Epoch Society is naturally relatively strong.

In addition, "Midnight Ring" has recently been the hottest topic in the island country, so Nature Epoch Society has become even stronger.

There is only one mode of "The Ring of Midnight" launched by Jiyuan News Agency, and that is the underwriting mode!

In other words, how much do you purchase, pay for the shipment, do not return or exchange, and take care of slow sales.

Epoch Society has this capital, and so does "Midnight Ring".

Shizuka Igarashi is melancholy! Because of her illness, she temporarily handed over the bookstore to her son Toshita Igarashi.

As a result, Toshita Igarashi gave her a big adventure.

Xiang Ji Yuan She ordered 10,000 copies of "Midnight Ring" at once!

Because the amount of funds involved was too large, Shizuka Igarashi was alarmed.

"Toshita, you are so self-willed. You have 10,000 copies of the book, and it is a one-time payment. Do you want to close the Igarashi Bookstore?" Shizuka Igarashi said angrily.

"Kasang, you are too conservative. That is "The Ring of Midnight", the famous Asian Light, a novel of the same name directed by Wang Yifan, and the promotion is very strong. I can only get so much share through the help of my friends. Yes, Kasan, please believe me, I will not let you down! Please!" Igarashi said with a bow.

"But 10,000 copies are too many!" Of course Shizuka Igarashi knew the name of "Midnight Ring", but she still felt too risky.

"Kasang, this is the end of the matter, please support me, because if the contract is broken, it will be Jigensha and Toei who will offend, and I believe "Midnight Ring" will never disappoint you. It is said that the first edition only printed five One hundred thousand copies. With the popularity of "Midnight Furious Bell", I believe that this number is definitely too small. Therefore, at that time, only other bookstores "Midnight Furious Bell" will be sold out, and only our Igarashi Bookstore can buy it. , Kasan, at that time, our Igarashi Bookstore will usher in the dawn!" Toshita Igarashi said confidently.

"This is the end of the matter, and I can only hope that your judgment is correct!" Igarashi sighed.

In fact, the number of 500,000 copies of the first edition is indeed conservative, but this is actually a strategy. How much money can I make from selling books?

It is certainly impossible to compare with the movie.

And the reason why only 500,000 copies were printed was because of film considerations.

The next day!

A long dragon came out early at the entrance of Igarashi Bookstore. When Shizuka Igarashi and Toshita Igarashi came to the bookstore, Toshita Igarashi looked very proud.

Shizuka Igarashi was also a little surprised at the charm of "Midnight Ring".

After all, Wang Yifan is actually a director, not a best-selling author.

The director is the director and the writer is the writer. The two cannot be confused at all.

But she still underestimated the power of the name Wang Yifan and the popularity of "Midnight Ring".