The Director of Music Department

"King Kong" is a good start for the Lunar New Year file.

However, the most interesting schedule this year is the Spring Festival.

The trend of female lead movies brought by "Super Body" before has caused several giants to start their own feminist movies.

"Jingmei Times", "Legend of the Female Emperor", "Mulan" and so on will be released in this year's Spring Festival.

Even after the schedule was announced, some media said that this year's Spring Festival file was a feminist schedule.

"Jingmei Times" tells the magnificent entrepreneurial history of Xu Jing, the founder of Jingmei Electric.

"Legend of the Empress" tells the life of a generation of empress Wu Zetian.

"Mulan" is a heroine who takes his father's place in the army!

Not only the major productions of heroine movies launched by these giants, but also a few movies are also released on the Spring Festival file, not knowing whether it was intentional or unintentional.

One of them is "The Female General of the Yang Family", to a certain extent, this is also a film that can be attributed to a feminist film.

However, what makes many media and people who eat melons feel unsatisfied is that there are no movies on the Spring Festival this year in the female film and Huaxin.

I have to say that this is a pity.

Of course, for several giants, this is very good news.

...

As a matter of fact, there was originally a movie in the movie and TV show that was to be released during this schedule, but Wang Yifan prevented it.

"For the feminist films that are released during the Spring Festival, although the proportion of female audiences is increasing, not everyone likes this kind of film. In fact, I don’t understand why several giants are on the same schedule. After launching such a homogenous movie, are they not afraid that the audience will be bored?" Wang Yifan said silently.

"No way, there are only a few hot schedules for a year. For this big production, the Lunar New Year files are mostly occupied by "King Kong". The Spring Festival file is undoubtedly the most suitable schedule for them. Is it necessary to wait until next summer? File to compete with your new movie?" Chen Hanming said with a smile.

"But for the four female lead movies at the same time period, they too take the audience too seriously, or they take the male audience too seriously." Wang Yifan shook his head.

"Do you think there will be a problem?" Chen Hanming asked.

"Sure, there are too many homogenized movies. The biggest problem is that the audience has no choice, and the Spring Festival file is a very special schedule. Many audiences may not be able to see more than one movie at this time. That's why the Spring Festival file is created. It’s hot, but the problem now is obvious. If the movies you watch continuously are all the same type of movies, do you think they will continue to watch it again?” Wang Yifan disapproved.

Why is the Spring Festival stall the most explosive stall?

First of all, because the Spring Festival is a national holiday, so everyone has time, so watching movies as a pastime is natural.

The difference between the Spring Festival and other schedules is that audiences generally have money and leisure during this period, so usually many people who choose to go to the movies will not just watch one.

Because the Spring Festival stall has a seven-day holiday.

This is also the reason why many blockbuster films can be accommodated in the Spring Festival stalls.

But in the same way, if you watch "Legend of the Female Emperor" and then watch "Jingmei Times", it may be acceptable for female audiences, but for male audiences, it may not be.

After all, these kinds of movies are all female lead movies. It's okay for a man to watch a movie with a woman. Even if he doesn't like it, he can watch it with him. But watching two movies is different.

It will make the viewing experience of male audiences worse!

"So, you asked the women to postpone the sequel of "Sunshine Sisters"?" Chen Hanming asked.

Wang Yifan nodded and said, "Yeah, we got together to release and fight side by side. Wait and see, this year's Spring Festival stalls, I am afraid that the box office will hit a record low."

"Isn't it?" Chen Hanming felt a bit exaggerated.

Just look at it and you'll find out.

In fact, the Spring Festival stalls are not only blockbuster movies, but also fierce competition in publicity.

Many movies, in fact, the first thing they fight for is promotion.

Especially in the same period, blockbusters get together, everyone has a star and a big cast. It can be said that this aspect is evenly matched.

So it seems that in the movies that have not been tested by the market, the competition can only be publicity.

In terms of the light and shadow of the times, "Jingmei Times" has the funder of Jingmei Electric, so the publicity can be said to be overwhelming.

Even Jingmei, the founder of Xu Jing, started to promote the movie platform.

The media even said that this is the best film combining advertising and film, because although "Jingmei Times" tells the story of Xu Jing, it is inevitable that there will be a lot of Jingmei Electric in this movie. The picture itself is a huge publicity stunt.

But to lie to you, you can't say that this is an advertising film, because this is an autobiographical film, which itself was shot based on Xu Jing.

And "Jingmei Times" has thousands of stores across the country, both online and offline are promoting the film, which is difficult for other companies to spend money to achieve.

In terms of strength, Jiuzhou in the Tang Dynasty is undoubtedly the strongest.

The propaganda of "Legend of the Empress" was similarly lost.

The Tang Dynasty Kyushu held offline activities in many commercial squares across the country, and the Tang Dynasty neon clothes show.

And put a trailer and so on in the country's largest building elevator advertisement.

Online, various awards events are held.

The promotion of "Legend of the Empress" also spares no effort in this regard.

It even reached strategic cooperation agreements with many brands to launch Sheng Tang series and female emperor series products.

The rest of the promotion of "Mulan" is a different way, offline, touring heroine contests across the country.

The content of the contest is that women disguise themselves as men.

This somewhat weird game actually caused a wave of enthusiasm.

Many neutral players have gained high popularity in one fell swoop.

It can be seen that there is always a market for neutral beauty.

The theme of Hua Mulan is the story of joining the army on behalf of her father, and in this story, a woman disguised as a man is obviously the top priority.

On the online side, "Mulan" has also launched a hot topic activity.

For example, what should pay attention to when a woman pretends to be a man?

How did you find a woman disguised as a man?

What is the easiest thing to find if a woman pretends to be a man?

Etc., etc.

For a time, the Spring Festival stalls filled with gunpowder, and several blockbuster films were ready to go!

Who can win the final box office champion and become the biggest winner in the Spring Festival stall?

And several film and television giants also have their own unique tricks.

For example, Wang Yifan was also dragged in. There was no way, but his hospitality was difficult.

And although there is competition between the giants, there is also cooperation.

Wang Yifan’s films usually need the support of national theaters, so some face is still to be given.