The Director of Music Department

The Spring Festival stall war kicked off!

New Year's Day.

The four films "Legend of the Empress", "Jingmei Times", "Mulan", and "The Female General of the Yang Family" accounted for more than 95% of the lineup.

As a result, the box office on the first day was somewhat incomprehensible.

"Legend of the Empress" 138 million ranked first.

This box office, if it is placed in other schedules, and the box office on the first day exceeds 100 million, it is already a pretty good result.

But this is the Spring Festival stall.

138 million is not enough to watch. You must know that the first day of the box office top film that Wang Yifan and the others participated in before was less than 200 million.

After all, this is the Spring Festival stall.

But as a result, "Legend of the Empress" ranked first with 138 million.

The box office of the other movies is not low.

With a slight disadvantage, "Mulan" ranked second with 125 million.

"Jingmei Times" ranked third with 120 million yuan, and "Yang's Women Generals" ranked fourth with 106 million yuan.

The box office output on the first day of the new year is close to 500 million.

If we simply look at the market, this data is not low, but not high.

But a few movies strangled but a little anxious.

On the second day of the Lunar New Year, Wang Yifan’s previous predictions were verified.

The latecomers of "Jingmei Times" topped the list with a box office of 130 million, while "Legend of the Empress" fell to second place with a box office of 120 million.

Both "Mulan" and "The Female General of the Yang Family" also experienced varying degrees of decline, and "The Female General of the Yang Family" fell below the 100 million mark.

The media have also reported this phenomenon.

In fact, from the point of view of evaluation alone, "Legend of the Empress" is actually very good. In terms of word of mouth, although the score on the audio-visual network has been reduced from the initial 8.8 points to 7.5 points, it is still considered good.

Moreover, "Legend of the Empress" is actually very good in terms of audience reputation, and the evaluation of "Legend of the Empress" on the Internet is also quite high. Many people have named this movie the best Wu Zetian's movie.

The same reputations of "Jingmei Times", "Mulan" and "Girls of the Yang Family" are not bad.

But the result is that, according to common sense, the box office output on the second day of the new year will be higher than that on the first day of the new year, but this year it has experienced a strange decline.

And the key is that several blockbuster films with apparently good film quality turned out to be a drop in the box office the next day.

However, the reason was quickly found.

A reporter interviewed some viewers.

"Hello, sir and madam, can I have an interview?" A reporter stopped a couple who came out of the theater.

"Yes!" The man said very generously.

"What movie did you watch today?" The reporter asked and asked.

"I watched "Jingmei Times" yesterday, and "Legend of the Empress" today!" said the male audience.

"Oh? Do you plan to watch the other two blockbusters next?" The reporter asked questions.

The man shook his head and said, "Don't look at it."

"Why? Is the movie bad?" The reporter was suspicious.

"It's not about it. I just feel that these movies seem to be of the same type. If it wasn't for my girlfriend who wanted to watch it, I wouldn't be coming today. I originally wanted to watch comedy movies with my girlfriend, but... ...There are too few types of movies for this year's Spring Festival." The male audience shook his head.

"Then this lady, what about you?" the reporter asked the female audience again.

"I don't want to watch it either, for the same reason as my boyfriend. It's actually enough to watch one such movie."

Another reporter interviewed a family of three viewers.

As a result, they gave similar answers.

Parents complained that this year's movies are too "few", and they are all highly homogenized, and they are all about heroines. After watching one other movie, there is no desire to watch it.

During the Spring Festival, there is another movie-watching group that cannot be ignored, that is, family audiences.

Especially in the past few years, it can be said that animated films have gradually begun to have a market that is not low. Usually parents may not have time to take their children to the movies, but during the Spring Festival, there is money and leisure.

But apparently this year's Spring Festival stalls, almost all of the films are occupied by those big productions, so there is basically no room for other films to survive.

But because the homogeneity is too serious, the result has also led to a significant narrowing of this year's Spring Festival market.

This is the disadvantage of swarming.

Not only are they competing against each other and hurting each other, they also make the audience lose their right to choose.

And now the audience is not like the audience in the early years. The audience in the early years really has no choice, because the blockbuster is just a little bit, unlike the current blockbuster.

But now the audience is different. They will take the initiative to choose and screen the types of movies they want to watch.

It's not that these films have no merit, but all the heroine films in the same schedule are a bit too exaggerated.

In fact, Wang Yifan didn't understand why these companies would get together so much in time for the Spring Festival this time.

"The Spring Festival stalls market has fallen by more than 30% year-on-year, and the shortcomings of homogenized movies are beginning to be revealed!"

"On the second day of the Lunar New Year, the box office fell instead of rising, or this year's Spring Festival stalls will be beaten back to their original state!"

"Feminist movies get together, causing the audience to complain, and I don’t want to watch any other movies!"

"Not all good movies can sell well, and the schedule is undoubtedly the key! The four feminist films released in the Spring Festival file did not produce a linkage siphon effect, but were punished by the audience for depriving the audience of their right to choose!"

"When will follow-up movies stop? Since "Super Body" went on sale, feminist movies have begun to rise, but feminist movies are only a supplementary genre in the film market, and they are definitely not mainstream!"

The media criticized the domestic film companies and film giants, and that was also a catch.

And this time, it is true that a few big giants can tell a faint move and get together in the Spring Festival stalls. As a result, no one can ask for benefits.

What is even more exaggerated is that this year's Spring Festival file has passed, and no movie has a box office of more than one billion yuan. This is enough to explain the problem.

In fact, the collective underperformance of several blockbusters during the Spring Festival this year has affected many people.

For example, the women's film and television side.

Because although there are collectively released feminist films, the box office is bleak, but because of this, feminist films have also been proven, and they are still not the mainstream of the market.

The occasional appearance of a movie may be successful, but it definitely does not mean that the market has fully accepted this type of movie.

"The heroine movie was not the mainstream in the first place, it was not before, it is not now, and it cannot be in the future!" Wang Yifan did not have any surprises about this.

"In fact, no film of any kind can last forever. Kungfu movies were popular all over the world at that time, but no matter how gorgeous the routine is, it will still bore the audience because there are too many."

"Similarly, heroine movies can have, but you can't think of how much a heroine movie can occupy. This is unscientific and impractical in itself." Wang Yifan shook his head.