The Fantasy Entertainment Empire

When Fan Zhe was busy with the first film he directed in his life, a work being produced by Dimension Entertainment was quietly completed.

The first season of "Amber Sword" was completed in May.

This work, when the project was first approved and put into the production process, the company's marketing promotion was already underway.

The response was good.

In the past two or three years, Dimension Entertainment has built a relatively strong reputation in many fields with one after another successful works.

The reason for using the word'strong' to describe it is mainly because Dimension Entertainment has not produced enough works now, and it is like a TV series, just one. Most of the others are still concentrated in the animation circle.

At present, the public's understanding of Dimensional Entertainment mainly remains one: this is a boutique company that mainly produces animation.

The great success of "Fantasy Three Kingdoms" made them famous in the film and television circles. But after all, it's just one work. This kind of successful reputation is only duckweed for the time being. The reputation is big but imaginary, and it is mainly concentrated in the industry. After all, for ordinary audiences, they love to watch dramas and celebrities, and may even pay attention to the director, but the production company...mostly just ignore it from the sight.

If the production company wants to put its reputation in the hearts of the audience, it will take longer and more successful works to accumulate.

However, in the "animation circle", especially in the domestic animation circle, Dimension Entertainment's reputation is not small.

"Special Events Task Force", "Evolutionary 4.6 Billion Ensemble", "Full-time Master"...Three successful works, let the name "Dimension Entertainment" successfully penetrate the hearts of many audiences who love them.

Although the audiences of these three works are not the same, the continuous success has brought a certain degree of influence in this relatively niche circle.

Ever since, when Dimension Entertainment announced their new project, "Amber Sword", it did attract quite a few people who were interested in it.

At the same time, the original work of this novel has a certain degree of enthusiasm. It is at least much stronger than "The 4.6 Billion Ensemble" and "The Special Case", and it is a fantasy-themed work with a serious audience, and the audience is not small. .

Fans of the original works are also a force that cannot be ignored.

In addition, in the production of this work, Dimension Entertainment adopts an authentic style of painting. It's not as curious or niche as "Project Team" and "4.6 Billion Ensemble". The style of the animated version of "Amber Sword", the characters should be beautiful and beautiful, they should be beautiful, and those who should be vicious are vicious, and the scenes are beautiful, even if it is against the undead, it will not make it too disgusting-dark and deep. There are, after all, it is not a children's film.

These elements all determine the audience for this work, which is a more popular group of animation enthusiasts.

All the factors add up, and the "Amber Sword" has already attracted a lot of attention before it goes online.

The company is currently very concerned about the operation of IP. Like "Amber Sword", after the project was announced, the relevant staff established a corresponding fan group, including releasing some design drawings and releasing some small peripheral gifts to maintain the popularity.

All in all, "Amber Sword" is a work with high expectations, not even weaker than the sequel of some animation masterpieces.

This is even based on the fact that Dimension Entertainment has not fully turned on their propaganda machine.

At the moment, after the production of "Amber Sword" has been completed, the propaganda machine is fully launched.

First, an official announcement was thrown out, announcing that the work is completed and will be launched soon.

Just an announcement, it has already triggered a lot of students who are looking forward to the work. Many fans of the original work have also begun to be interested in this work-mainly the design drawings released in the early stage, which are indeed very attractive.

Then, a large wave of scene pictures and illustrations were released; and then, there was a very sincere trailer, which included a lot of very popular animation actual pictures, which detonated.

For example, the protagonist Brando takes one of the heroines, the merchant girl Roman, to escape from the hunt for the undead; for example, the protagonist who has a glimpse against a golden magic tree; for example, Ridenberg burns in the thick flames of war, the undead The army of drove the human refugees, and there were dragons flying by in the sky...

These images with a good degree of restoration of the original work make a considerable number of audiences or potential audiences, whether they are animation enthusiasts or fans of the original work, even many passersby are very interested in it.

These pictures and animations were made into emoticons and signatures, and they were disseminated through public accounts, microblogs, and hot posts on Tieba, and formed a certain degree of public opinion.

At the same time, various forums and gathering places for animation enthusiasts, including some official accounts related to animation circles, also have a lot of discussions about "Amber Sword". UU reading www.uukanshu.com between the words, is full of expectations for this work.

"When will the feature film go live?"

"I don't know for now."

"Oh, after watching the trailer, it almost exploded!"

"I can't wait, when can I see it!"

"Without "Amber Sword", I'm dying."

…

Comments like this are not rare in the entire circle.

Moreover, due to the reputation of Dimension Entertainment in the TV series "Fantasy Three Kingdoms", it has established some reputation outside the animation circle, which has attracted many viewers who usually rarely watch animation.

Including Chen Yu, a popular young student who seems to have been through the TV series's fire, has not forgotten to post a Weibo while the crew is shooting a new work to help the owner publicize it.

In fact, he himself is looking forward to this animation work.

The marketing department controlled by Wu Jingtong has succeeded in creating enthusiasm before the work goes online.

In addition to accumulating more audiences for the work, this kind of preheating also has an important goal, which is to increase the bargaining chip for the commercial negotiation of the next work.

When the company announced the news that the animated version of "Amber Sword" was completed, the commercial department of Dimension Entertainment was already working on the launch and sale of this work.

In fact, the initial contact was already in progress when the work was just started. However, the result of the negotiation has not come down. With Ye Jiayi's character, she certainly wants to strive for greater profits. At the same time, she also needs to select platforms to strive to push the value of the work, and even the entire IP, to a higher position. .

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