The Fantasy Entertainment Empire

After Song Wenjie lost the project of "Amber Sword", his mood was very complicated for a time.

He was upset that the boss refused to believe his judgment and would not continue to give him more financial support; the unhappy work was snatched by Aiqi Video; from the bottom of his heart, he felt that "Amber" could not be unsuccessful, but he had secret hopes , After Aiqi Video bought the work, "Amber" will hit the street...

His complicated mentality lasted for a long time, but when "Amber" went online and continued until Dimension Entertainment won the controversial title of "Best Animation Company in the World", it stopped.

One hour after the first episode of the second season of "Amber" was released, the number of views exceeded 10 million; that day was over 50 million; by the time the third episode was broadcast, the total number of views reached 200 million, so he was true. I don't have much thoughts to think about more things.

He had actually anticipated this result a long time ago.

When encountering failure, people will always be unwilling, but they will always calm down.

Based on the strength shown in the second season of "Amber Sword", he made a more sensible judgment: It is estimated that when the work is finished, the total broadcast volume will exceed one billion is the lowest line; 1.5 billion is expected; two billion are all It is a number that can be pursued.

A 15-episode animation that can show this level of dominance, its influence is no longer limited to the two-dimensional field. It only depends on the two-dimensional enthusiasts and wants to launch this kind of Popular works are also not realistic.

Obviously, "Amber Sword" attracted a large number of viewers who did not belong to the second dimension circle.

In fact, many young people in China, or even older people, have had the experience of watching animation.

Naturally, the post-90s and post-zeros will not say much; among the post-80s and even the post-70s, there is also a considerable proportion of people who have watched animation at least in their teenage years. When they were growing up, works such as "Detective Conan", "Saint Seiya", and "Doraemon" can still be played in China. For example, in 1991, Doraemon was broadcast in the central set, which was also called "Draco Cat" at that time.

Due to some well-known reasons, foreign animation works are not allowed to be imported. In addition, domestic animation is still not available. Without good works, naturally fewer and fewer people will see them later. After all, works with low and young orientation are impossible. Always attract people.

Or more simply, as I get older, I just gradually lose interest in animation, which is normal.

But it is undeniable that many Chinese people, even if they are older, actually have the potential to appreciate animation, as long as they have enough good works.

Obviously, "Amber" is such an excellent work, and after Aiqi Video has spent a lot of money to purchase the broadcasting rights of the second season of "Amber Sword", it is impossible to release it in vain. That's right. A huge waste of resources.

After confirming that the contract was signed, their propaganda plan was made urgently, and then all aspects of propaganda investment were smashed.

Dimension Entertainment has also provided great cooperation in the promotion work.

Now, the marketing department of Dimension Entertainment is developing quite well. As the manager of the marketing department, Wu Jingtong can be said to be proud. He is in charge of twenty or so people, and can be regarded as a middle-level leader with real power in the entire company.

With his efforts, Dimension Entertainment has also established a very powerful publicity channel in the past few years.

All in all, with the cooperation of many parties, in the early stage of the second season of "Amber Sword", the promotion points were very intensive throughout the continent.

Of course there is use.

In addition to the people who have long expected this work to go online, a large number of people who are not the regular audience of animation have also been attracted.

Many people, with the mentality of clicking to see this so-called "best domestically produced animation", opened the website and watched two episodes, and they were deeply attracted to come in.

Of course, there are also those who are not attracted. However, the final data reflects the excellence of "Amber Sword".

When the broadcast of "Amber Sword" ended, the total broadcast volume of this work came to more than two billion, which was not only as simple as fulfilling the expectations, but even reached a higher level.

This is an animation with only fifteen episodes. It is not the kind of TV series with 70 or 80 episodes. The average single episode is about 140 million views. If it is converted into that kind of big TV series, it is A work with a total broadcast volume of over 10 billion.

Water is not water, so I won't talk more about it for the time being, but there is no doubt that this data clearly proves the popularity of "Amber Sword" in the entire domestic market.

As a senior manager of Aiqi Video, Pang Yuan feels a pity:

"It would be great if it were a longer feature film... Member on-demand and advertising will earn you money!"

However, then again, if it is a feature film with dozens of episodes, it is impossible for them to buy it for less than 200 million with such results.

In any case, as Pang Yuan, who finally fought for the boss and decided to make this business, he is very happy now.

Buying a season of animation at a price of nearly 200 million ~www.NovelMTL.com~ is extremely crazy in the industry.

He made this decision at the time, and even tried his best to persuade the boss to agree. It was also under tremendous pressure.

In fact, looking back now, he didn't know why he made such a decision.

Of course, he is very optimistic about this work, but the price is too high. Even if he has achieved success now, he is still a little afraid.

With such a high investment, it is unlikely to hit the street, but it is normal for the income to fail to meet expectations.

In fact, as far as the current situation is concerned, even if the results of the second season of "Amber Sword" are very outstanding, but due to the high cost, they have not yet achieved profitability so far, and they have lost part of it.

But so what? The large number of users attracted is the most important thing!

Where can I not spend money on the content? The money spent on "Amber", and the users who exchange it back, will always turn into real money in other places.

For now, the introduction of "Amber Sword" is a cost-effective investment.

This is not what Pang Yuan himself thinks, the whole company thinks so, and the whole industry thinks so.

There are endless sayings such as "Aiqi Video has achieved great success with great success" and "High-quality content can promote the progress of the platform".

In the beginning, Pang Yuan would be beautiful when he saw these compliments. Now, he has been numb to the praise.

While browsing the news with his mobile phone, he took a sip of tea comfortably.

Suddenly, a work email was found on the phone.

At first he didn't care much, but after reading it, the corner of his eyebrows jumped fiercely twice:

"impossible?"

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