The Fantasy Entertainment Empire

? Coming out of Ye Jiayi's office, Sun Junyi asked Wu Jingtong: "Director Wu, will you be free after get off work later? Let's have a meal together?"

"I'm free."

In fact, the two of them are not particularly familiar.

Wu Jingtong is the veteran of the company. When Dimension Entertainment just established its own marketing department, Wu Jingtong joined the company and took up the job of the marketing department.

However, Sun Junyi was an operating officer dug by the company from Baidu some time ago, and he dug directly to become the director of operations of the ‘Dimension Platform’ and is responsible for the work of this new platform.

In contrast, Baidu, as one of the BATs, is better than Dimension Entertainment in any case. The reason why Sun Junyi is willing to jump out of there and come to Dimension Entertainment, the increase in income is of course one aspect, but not the most critical.

To be honest, in this wave of job-hopping, his salary increase is about less than 20%, which is not an exaggeration. If you only look at the money, there are actually quite a few choices he faces when he quit. Among them, there are many Internet companies that are more attractive than the prices offered by Dimension Entertainment.

Among the many options, he finally chose Dimension Entertainment, pursuing the further development of his personal career.

If he was a messenger, he would not have jumped out of Baidu in the first place. It was because the original company felt that he had no room for further development, and he was not reconciled to just that, so he had to change the environment again.

Relatively speaking, Dimension Entertainment is still worth looking forward to. Especially the business involved is to do a brand new piece of ‘dimensional platform’.

Obviously, new projects are always easy to make achievements.

But this time, he found that his estimate of the pressure he was about to face was still slightly insufficient.

With an almost brand-new platform, how easy is it to run a TV series to nearly one billion in revenue? It's a hell-level difficulty!

This is not a job he can accomplish by himself. Wu Jingtong from the marketing department is his best comrade-in-arms.

To have a meal and close some relationships, the most important thing is to strengthen the cooperation between the two departments of operation and marketing.

As for whether he can complete the task in the end, he has no idea.

He has been under a lot of pressure recently, and he has lost a lot of hair that is not thick.

Even, he faintly regretted it: Did he take this step too risky?

In case, if he is the first job in Dimension Entertainment, he will end in failure, his future development in this company will obviously become very worrying. Even if you leave your job, change another job, and carry the name of a ‘loser’, your career will go downhill instead.

But now it's useless to think about it, just fight to the death!

During the meal, Wu Jingtong seemed to see the mentality of his new colleague—it was not difficult. The guy looked serious, just like a martyr who was about to die on the battlefield.

He laughed and said with comfort: "Don't worry, Dimension Entertainment hasn't lost yet."

...

For Sun Junyi, it is a desperate fight whether the "Dimension Platform" can make the first shot on "Budo Master", but for the entire company of Dimension Entertainment, it is not so life-threatening.

In any case, the main place for Dimension Entertainment to settle down lies in their content production capabilities.

Even if the ‘Dimensional Platform’ is bad at the end, it’s just a little bit hurt, and it’s far from hurting the company’s roots.

In fact, after making a lot of money in "Taiwu 2", the company's main business, that is, content production, Fan Zhe has initially set several projects, including animation, film and television dramas, movies and games.

Especially in movies and games, there will be several works one after another.

As long as the content is strong enough, Dimension Entertainment will never fail.

Let’s go back to "Budo Master."

When Dimension Entertainment's large amount of publicity investment was officially put in, it caused a considerable degree of discussion.

There are more voices in the industry that are basically questioning. Obviously, all parties are not optimistic that Dimension Entertainment wants to build its own content platform.

It is also the content platform side. Of course, the major video websites are the enemy of the ‘dimension platform’. All kinds of publicity, almost don't even think about their channels.

But this is actually nothing. In this era, there is no shortage of channels for publicity, as long as there is enough money. What's more, the hostile relationship between major video sites has a long history.

Don't think that companies like Aiqi, Penguin, Youku, PP, etc. wear a pair of pants. The ‘Dimensional Platform’ is just a new small platform. For them, they have been fighting each other in the past few years, and mutual interaction is the norm. Aiqi’s exclusive content cannot be promoted in other companies, and vice versa.

For the ‘dimensional platform’, this is nothing at all.

To be a content platform, the key is to do yourself well and crush your opponents.

As for the major content producers, the mentality is stable: if there is an outstanding content platform in the industry, it is obviously a good thing for content producers, which means that they have more choices. .

The general public does not have so many ideas. The one point that everyone is most concerned about is that TV series need to be paid for on-demand.

The popularity of "Budo Master" itself is quite high. From the beginning of the project, I don't know how many people pay attention to this drama.

The cast is good and the subject matter is novel. The key is to produce by Dimension Entertainment to ensure super strong visual effects.

But... spend money?

This matter is very sensitive.

After all, domestic audiences are not very accepting of the concept of ‘pay for content’.

A small number of users have gradually accepted the habit of content producers who have to eat too, and are willing to pay for the content they like and watch for high-quality content.

But on the public level, ~www.NovelMTL.com~ Internet users who have come from the free era do not have this habit.

The price of about sixty yuan is nothing. Normally, those who are casually interested in watching a TV show, who can't afford to pay sixty yuan?

But the key is, in this social environment, are they really willing to pay for content?

Can't afford it? Then don’t study hard, work hard, move bricks, and what TV series to watch?

The discussion about the need to pay to watch "Budo Master" began.

Of course, many people are scolding, and the public's mentality is always like this. Even among them, there is no competitor who has stirred up storms in the field of public opinion.

But these have already been expected by Dimension Entertainment. Wu Jingtong and his colleagues in the marketing department are struggling to be at the forefront of public opinion work.

Their current task is to guide public opinion on positive values ​​such as ‘supporting the genuine’ and ‘paying for content’.