The Fantasy Entertainment Empire

The pre-sale results of the Budo Master is pretty good.

Although Dimension Entertainment has not announced this to the outside world, there are always some well-informed companies in the industry that can learn about this through clues from various aspects.

In this regard, why are all parties slightly surprised? It shouldn't be!

Under normal circumstances, shouldn't the martial arts master charge a fee, then be condemned by various audiences, and then violently die?

But this does not include Song Wenjie of Penguin Video.

On October 1st, when he met his old friend Kappa and had a meal together, he talked about it.

"Unexpectedly, Dimension Entertainment can do the work of the martial arts master like this."

"Indeed." Song Wenjie nodded and said, "They are really bold and dare to explore the pay-on-demand model. But, to be honest, the reason why they can succeed is not so unpredictable. In fact, if they have a deeper understanding of the Internet Anyone who understands should have a feeling: The current generation of Internet users is not the same as many years ago."

"In the past, due to environmental issues and the underdevelopment of domestic content production, we did not develop very well in content copyright. Freedom is popular, and it has developed user habits in this general environment."

"But now this situation has changed a lot."

"In games, more and more people will go to the steam platform, buy console games, pay for the games, and try to play genuine works. You must know that the pirated versions of these games are still relatively easy to find on the Internet. Yes, in this case, there are many people who are willing to pay to play the original version. What does it mean? It means that our users have indeed matured. The era of barbaric development is slowly coming to an end."

"In terms of movies, the current explosive growth of the domestic box office market has become a large box office comparable to North America in the world, which is very telling."

"Furthermore, it didn’t take long for a movie that was released in the past to have high-definition resources available on the Internet. Now? After a movie is released, it often takes two to three months, or even longer, to be able to find it on the Internet. In terms of resources. Of course, there are some technical factors in this, but the country and major commercial organizations are gradually becoming deeper in the protection of copyright."

“Let’s not talk about TV dramas. I can’t tell you more about our penguin video, just talk about Aiqi video next door. In the past, not just them, almost all video sites rely on free content to get traffic. , And then realize this way through advertising.

"Later, the content cost of high-quality film and television dramas became higher and higher, and the purchase of TV dramas and movie rights became more and more expensive. Major websites have gradually changed their profit models through methods such as exclusive content members watching in advance. As early as 2017, Aiqi Video’s VIP membership revenue has exceeded advertising revenue."

"Looking at it this way, the embryonic form of pay-on-demand has already appeared in China for a long time, and it is a gradually mature development trend. Dimension Entertainment is just ahead of everyone. User acceptance of this. In fact, it is far stronger than conservatively predicted..."

Song Wenjie gave a long talk, and the kappa was listening with some thoughtful while eating with vegetables.

He said: "Actually, according to what you said, our novel industry seems to be the same. Our starting point, at the very beginning of the year, did not take the free route, but directly opened the way of paid reading. Although, at the beginning It is difficult and piracy is rampant, but it is always the writer who can make some money when writing, and it has also spawned some great-level authors. If I did not take the road of paid reading, I would not dare to imagine the consequences. ."

Song Wenjie knew the meaning of the second half of the Kappa sentence.

Without paying for reading, it is very difficult for writers to make money from their own works, especially middle- and lower-level authors. There is no income from writing books. Of course, some people will continue to write with their ideals and passion, but the number must be extremely scarce, and the quality of the novel can not be guaranteed at all.

Only by paying for reading, allowing authors to have income and hope of success, will there be so many authors to study stories, research settings, and write better works.

Without these, online novels may not develop at all, let alone as they are now, they have become a point of cultural output.

Especially afterwards, Lewen Group worked hard to crack down on piracy and had a fight with Baidu, which was considered to have achieved some results. In addition, the concept of genuine reading has become more and more popular, and the development environment of online novels has become better and better, which in turn has spawned the emergence of more and better works.

In short, when users are willing to spend money to watch novels, movies, and TV series, more and more better-looking works will come out. Otherwise, a distorted market will always remain stagnant.

After talking about the development of the industry for a while, the meal is almost over.

I patted my full stomach~www.NovelMTL.com~ Song Wenjie said: "Congratulations too, maybe this is another copy of your copyright that is going to be a big hit."

Kappa waved his hand and said, "Don't say it, all the copyrights sold to Dimension Entertainment back then were all sold except for novels. They made the copyright hot, but we couldn't make a dime. To."

"Come on, you still behave with me..." Song Wenjie teased, "When the animations of the task force, the 4.6 billion ensemble, and Amber became popular one after another, how many times did you think the animation copyrights of your novels have increased? I don’t know? Also, how many people will look back at the original work after Renjiadi’s copyright has been fired? It’s all money!"

"Hey..." Kappa laughed twice, and then said: "Oh, in fact, we still want to continue to cooperate with Dimension Entertainment. We sold a lot of works to them and wanted to cooperate, but they stopped doing it..."

"The price is not right?"

"No, the price they gave is actually pretty good, but we still want to do it in a cooperative way, and don't want to sell copyright."

"Then you think too beautifully. It's normal for people not to agree. You just publish a copyright, and when you are done, people work hard and make money together? They are not stupid... You don't sell all copyrights, and they definitely don't. able to do."

"So I'm worried too..."

"I suggest you guys, or sell some high-quality IPs to them and let them do it. They have become popular, and the price of the entire copyright has risen, and you can run your own IPs, which will make it easier to make money. Anyway, you do. There are a lot of copyrights in it. Otherwise, if it’s a two-shot, it’s because of you that it will be prosperous to make self-made content."

"Well, I know, it's the boss...it's hard to tell."

"You will figure it out, your boss is not stupid."