The Fantasy Entertainment Empire

If "Ruzi Di" can achieve the predetermined goal of Dimension Entertainment, it is undoubtedly a success.

Just direct income can bring 400 million to the company.

As for the value-added of the platform, it is a fortune that is difficult to calculate clearly, but it is tangible, and very large.

The user quality of ‘Dimension Platform’ is very high. The content library of the platform, to be honest, is actually not strong. So far, the ‘Dimension Platform’ has been built on video content in less than three months. Even Dimension Entertainment’s self-produced content has almost been put on it, and a lot of money has also been invested in external purchases of the copyrights of some movies, TV series, and animations, but in general, the amount of video content is more than The giants of the major video industries had a very big gap at that time.

The main reason why Dimension Platform can demonstrate its competitiveness is that it is backed by the powerful content production capabilities of Dimension Entertainment. Exclusive video content cannot be seen elsewhere, and even pirated copies are particularly difficult to find. The most important thing is that the quality is still extremely high. If you don't watch it, there will be no substitutes in the domestic market.

In this way, relying on exclusive video content, the "Dimension Platform" has a considerable number of paying users.

These users are all high-quality users, and they are also the greatest wealth of the ‘Dimension Platform’.

Although the overall user base is not high, but willing to spend money, this is an attribute that a large number of platforms are very envious of.

Since then, a large number of advertising platforms have come to the door, hoping to put advertisements on the ‘dimensional platform’.

In these advertising negotiations, Dimension Entertainment did not blindly accept it, but got stuck in a lot of conditions.

For example, no ads that are too spam. For those fast-moving consumer goods ads, Dimension Entertainment takes the highest price and strictly controls the quantity. At the same time, it also has certain requirements for the quality of the advertising film itself, and it will not accept the kind of brainwashing disgusting ads.

This is not the “dimension platform” to be forced, but among its own user groups, paying users do not need to watch ads. Among free users, the dimension platform also expects others to have a good experience here, so as to transform into For paying users.

If it weren’t for the revenue from advertising, it’s too tempting, and ‘Dimension Platform’ even wanted to create a non-advertising video mode like Station B.

In fact, this aspect, the company's internal operations department, is already considering it.

And user value is not just reflected in advertising.

Obviously, as long as the user base increases, Dimension Entertainment itself can launch any content products in the future, and it can carry out low-cost and highly targeted publicity on its own platform.

At present, the "Dimension Platform" has attracted tens of millions of paying members through "Budo Master". When "Ru Zi Di" is launched, how many of these paying members will be willing to come and see "Ru Zi Di"? You know, they watch the first ten episodes for free.

And among them, how many people will be attracted by "Ru Zi Di" and then buy the complete episode of this show?

The reverse is also the same. People who are attracted by "Ruzi Di" may also pay for "Budo Master."

In the future, every work produced by Dimension Entertainment will be released on the ‘Dimension Platform’, and the continuous generation of paying users will have a superimposing effect on each other, which will be very amazing.

In the past, Dimension Entertainment only earned money by selling content. At best, it still had some fame, and it was limited to this. The agglomeration effect brought by the work and the wealth other than the direct income brought by it are all lost.

And now, the construction of the ‘dimensional platform’ has sealed this closed loop for them.

Of course, all of this must be based on the content that they have made, which is good enough.

The audience is ruthless. They will pay for high-quality content, but as long as the quality of the content declines, there are alternatives on the market that do not cost money.

Can "Ruzi Di" achieve the predetermined goal? It depends on what happened in December.

...

Approaching early November, there is a major festival coming: Double Eleven Singles Day.

In the beginning, many people don't remember how this Singles Day came. But there is no doubt that e-commerce companies have built this day of the year into a grand shopping carnival in these years, attracting countless people to ‘chop their hands’ on this day.

Fan Zhe has not been in this festival for many years.

He is neither a bachelor nor easily influenced by the shopping spree created by e-commerce. He doesn't care about the discount, and even because he hates the slowdown of express delivery during this period, he has consciously avoided online shopping during this period of time for a long time in the past.

But this year, he has to join in the fun on Double Eleven.

The operation department of “Dimension Platform” took advantage of Double Eleven and also engaged in a marketing campaign~www.NovelMTL.com~ The original price of dimension members was 18.8 yuan, and it was sold for 11.11 yuan on the day of Double Eleven; Two days before Double Eleven, purchases of the entire episode will enjoy a 30% discount; the pre-order of "Ru Zi Di" is open, a trailer is released, and the launch date is set. At the same time, you can also enjoy a 30% discount on Double Eleven purchases.

The sales of "Ru Zi Di" are not particularly good. After all, the popularity of this drama and the audience's expectations are far less than "Budo Master", and the most important thing is that a lot of publicity work has not started yet. Most people are probably unlikely to pay a lot of money for a drama that doesn't even know anything about it.

After all, even if there is a discount, the complete works of "Ru Zi Di" will cost thirty-four yuan.

But despite this, the complete collection of "Ruzi Di" has sold more than 600,000 copies.

The main source of purchase is still the iron fan of Dimension Entertainment, and a very small part is the fan of the original.

A film and television drama that hasn't been promoted, or even done so far, can earn 20 million in sales...

But this is just an appetizer. The biggest contribution brought by Double Eleven is the sales of "Budo Master".

Before Double Eleven, the sales volume of the hit "Budo Master" had reached 9 million sets. After the big discount on Double Eleven, the total sales surpassed 12 million sets in one breath, and reached 13 million sets the next day!

At the same time, the number of paid members of Dimension Entertainment has reached 18 million.

The top part of "Budo Master", the direct income brought to the company has exceeded 750 million, and it is hitting 800 million at a very fast speed.

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