The Fantasy Entertainment Empire

"The Waterloo of Dimension Entertainment? The expected results of "Ruzi Di" are difficult to meet expectations."

"Where is the problem with "Ruzi Di"?"

...

Some self-media articles appeared on the day before the launch of "Ru Zi Di".

The online project team of "Ru Zi Di" of Dimension Entertainment is very angry with these public opinions.

"When you see these titles, people who don't know think that "Ru Zi Di" has been on the street for a long time, and it has been on the street." Sun Junyi was so angry that his nose was crooked.

Too unlucky.

Wu Jingtong shook his head and said: "This feels very wrong. I know this group of self-media. Although they have no morals and like hot spots, they really don't like slaps, and their credibility is also a kind of self-confidence. Hurt. As far as I know about this group of unethical things, they are not likely to publish such ugly articles at this time. If "Ru Zi Di" is really dead, they will fly up and step on it like a fly; And before that, they generally won't be the first to sound the horn."

Sun Junyi didn't know much about propaganda. He frowned when Wu Jingtong said this. "Then you mean...someone is doing us?"

"Nine in ten." Wu Jingtong shrugged and continued: "But I don't think this is a good thing. Zhengshou can't find a point to promote it. People sent us a wave of heat."

"How to say?"

"Find other big Vs and official accounts, and talk to them." Wu Jingtong smiled and said: "If there is conflict or conflict, there will be hotspots, and if there are hotspots, there will be traffic. Think that it can suppress us if it gets dark? Play? Public opinion, you still have to be old-fashioned."

...

Wu Jingtong's operation quickly came to effect.

He has also been in the company for five years, and has been responsible for marketing this part. The past five years have not been for nothing. He has had a pretty good connection with a large number of traffic accounts and Weibo big Vs.

Under his initiation, many self-media media that have a relatively good cooperative relationship with "Dimension Entertainment" have also published articles about those articles that suppressed "Ru Zi Di".

"The work started to be black before it went online? It's too obvious to collect money."

"Add another touch from the media chaos."

"This time, I still stand on Dimension Entertainment, "Ruzi Di" is fine!"

The interaction between the two parties on Weibo and WeChat official accounts has brought a lot of traffic.

Sitting in front of the screen, Wu Jingtong was full of laughter.

This is a free assist.

The enthusiasm that has been difficult to find growth points has suddenly risen a lot. Although, on the whole, it is still not as hot as the eve of the launch of "The Way of Heaven", but it can grow a little bit.

What's more, now the deviation of payment conversion in "The Way of Heaven" has also been exposed.

This is of course not the initiative of ‘Rainbow Entertainment’, but where in the world is there any imperviousness? These data can be viewed by ‘Tianhong’ on its own, but also on the online platform of the work, Youku. Moreover, in the video website, a lot of data that is exposed can also explain the problem.

The amount of broadcast is very fictitious, leave him alone for the time being, but the audience comments below are not easy to fake. There are a lot of comments under the first and second episodes. As a result, when it comes to the paid content, the number of comments suddenly dropped to a very low level. Everyone knew that there was a problem.

Especially when there is "Budo Master" pearls and jade in front, there is a contrast.

According to the estimation of the operation department, from the summary of the information obtained so far, it can be roughly known that the revenue from the drama of "The Way of Heaven" may only be tens of millions. The most optimistic, it will not reach 100 million.

This result is far worse than "Budo Master". When "Budo" was first launched, it brought more than 200 million in revenue in one day, and the following trend is quite good. So far, there are certain good sales every day, and the total revenue has exceeded one billion.

Of course, if "The Way of Heaven" has the same high trend, it is estimated that the final result will not be bad.

But now it looks like... they can't do it!

In the video rating of Youku itself, "The Way of Heaven" still maintains a high score of 9.7. But this 9.7 points is a mess. I turned my head and looked at more reliable comments, such as Douban, which scored 6.6 in "The Way of Heaven".

It's not that Douban has no military, but their evaluation system, algorithmic mechanism, and high-quality users that they own make their ratings relatively reliable in the domestic environment.

And the score of 6.6 can only be said to be a qualified level, and it is not far from the 7.5 excellent.

It can be said that under Douban's evaluation system, "The Way of Heaven" is a very mediocre drama. Even after "Budo" has been settled for so long, the score has dropped a little, but it still maintains a score of 8.6, which can be regarded as an excellent work of the year.

At the same time, this word-of-mouth is also reflected in Youku's comment area and Tucao on social media.

Obviously, under the evaluation of the public, "The Way of Heaven" is not very good either.

In the case of not very strong word-of-mouth, "Way of Heaven" wants to come back after a bad start? Heaven is difficult.

The defeat of the enemy is of course a very good thing for "Ruzi Di". This means that the squeezing effect that the previously worried "Way of Heaven" may have on "Ruzi Di" is suddenly much smaller.

In short, amidst this uproar, the film and television drama "Ru Zidi" is online.

...

When Ge Mei returned to the dormitory, she collapsed on her chair: I was really tired these two days.

She is a medical student in Xi'an, and she has a topic recently, so she gets busy. She usually does things, she belongs to the kind of people who are more struggling. After doing experiments, tossing too late, she will really spend the night in the laboratory.

After tossing for a long time, it is too much to be idle.

If you’re tired, it’s good to watch a show and take a break.

So she remembered that there seemed to be a drama recently, which seemed quite popular-"Library of Heaven's Path".

This drama was recommended to her by her roommate Dou Min. Because there is a little fresh meat that Dou Min likes in this play, that woman, very early on, paid attention to this play, and even followed Ge Mei with her.

Ge Mei doesn't chase stars very much, and has no particular interest in Xiaoxianrou. It’s just that, I heard that the drama "The Way of Heaven" is adapted from a popular fantasy novel. It is very well-produced. Before it goes online, it can always be seen on the recommended lists, so she will be more interested. Hope Able to see an excellent fantasy drama.

She originally planned to watch it for the first time, but a few days ago, there was really no time. Today, she can finally take a good look.

Turned on the computer, logged in to Youku, clicked on "Library of Heaven's Path", and started watching.

It's just that, looking at it, I always feel a little wrong.

The first episode, it feels okay.

The first episode of "Tian Dao" basically didn’t tell a story or anything. It simply described the background of the story, telling that the protagonist was a teacher in a martial arts academy and had a “Tian Dao Library” that could be used Practicing cultivation methods, improving cultivation skills and other abilities.

The protagonist, who was in a bad situation, took off suddenly after getting the cheat. It just happened to be provoked by the villain.

During this process, a lot of fighting shots were inserted. Although the plot seems a bit simple, Ge Mei feels that the screens of this play are indeed very well done, and the fighting design is also beautiful. The fresh meat that plays the protagonist role is really handsome, and it is obvious that it should be done accordingly. Fighting action training makes the fight even more chic and beautiful.

Under such circumstances, the plot's thinness has also been covered up a lot.

As a result, she reached the next episode yesterday with a stable mood.

The plot of the next episode is still almost the same style, but the fighting scenes are obviously reduced a lot.

After the visual stimulation is not so sufficient, then more attention will inevitably be placed on the plot. But it is exactly the same. In terms of the plot, the drama "The Way of Heaven" makes Ge Mei feel a little weird... the story of the second episode, and even the story of the third episode, looks a little weird to her It's boring.

But even so, relying on the occasional fighting scenes, she reluctantly watched it-even though she jumped back while pulling the video progress bar.

The length of each episode of "The Way of Heaven", including the cast and crew, the theme song, and the ending song, adds up to about an hour. And after reading the five episodes, Ge Mei spent less than two hours...

This situation is quite normal for her-she doesn't spend a lot of time watching dramas, but she watches a lot of dramas. She jumped and watched most of the mediocre quality dramas in this way. Unless she encounters a very beautiful and favorite work, she will be patient and watch it.

Seeing that "The Way of Heaven" has been released for a total of more than ten episodes, she plans to quickly scan it, and then go to have a supper. As a result, when I saw the sixth episode, a prompt box popped up:

"The content of this episode is exclusive to members, non-members need to pay one yuan to purchase."

She was shocked, and then realized that this is a paid drama!

What else to watch? Don't watch it.

Shrugging her shoulders, Ge Mei shut down the video interface smoothly. Anyway, this drama is not very interesting, apart from fighting, there are no other highlights, just jump around and watch, pass the time to finish it.

She doesn't mind paying for works she likes, but it's impossible to pay for works she doesn't like very much.

I wandered around on the webpage and read two articles. Slowly, she started to feel a little bored.

It would be more comfortable to look for a show, and later you can watch it while eating supper. She really doesn't want to do business today, because she was too tired some time ago.

So, I searched for any recent dramas worth watching. As a result, I saw someone complimenting "Ruzi Di" on Weibo.

"What is Game of Thrones? "Ruzi Di" tells you the answer!"

"True Gong Fighting Opera! This is the real cruel court struggle! The three emperors died one after another, and the prince who had never been noticed succeeded. The queen dowager in power did not like him, and always wanted to establish a younger one. , A more obedient new emperor; half-brothers dislike him, thinking that he has taken away his throne; there are great eunuchs and foreign ministers...Even the emperor can only save himself."

"What do you really mean by'shocking your heart every step'? Please come to "Ru Zidi" to see. There is no love, no love, hatred, and no place to bury you when you take a wrong step!"

...

These statements aroused Ge Mei's interest a bit.

The so-called "True Gong Dou" and "Men's Gong Dou" really made her want to see it.

When I searched it up, I said it was a work of ‘Dimensional Entertainment’.

After thinking about the name for a while, Ge Mei felt that she was vaguely impressed. A search on the Internet, good guys, it turns out that "Fantasy Three Kingdoms" and "Budo Master" were produced by this company!

She belongs to the kind of people who just watch the show and don't even pay attention to the director, let alone the production company.

However, she has actually watched both of the two previous dramas before "Dimension Entertainment", and she liked them very much.

Especially in "Budo Master", the fight is very beautiful, the key is the rhythm of the plot, and the filming is also very good.

"Whether it can make "Fantasy Three Kingdoms" and "Budo Master", Dimension Entertainment should be a very powerful company? New works can also be looked forward to..."

With this idea, she opened the ‘dimensional platform’.

At that time, when she watched "Budo Master", she watched it on the ‘dimension platform’—and only on the ‘dimension platform’.

After reading it, she also visited other content in the ‘Dimension Platform’, but found nothing particularly interesting. After watching "Fantasy Three Kingdoms", she glanced at several animes produced by Dimension Entertainment, but she didn't continue watching ~www.NovelMTL.com~ She had no interest in anime at first. The game community is quite lively, all discussing "Taiwu Picture Scroll 2", but she doesn't play games, so she doesn't pay attention.

In addition to these self-produced content, although there are some other dramas and animations on the ‘Dimension Platform’, the quality is quite average.

So, after watching "Budo", she didn't use the "Dimensional Platform" much.

But it seems to be used at this time.

She herself is also an annual paying member. There are 81 episodes of "Ru Zi Di". The first three episodes are completely free, and members can see the twelfth episode. At present, "Ruzi Di" seems to be the first day of its release, and only five episodes of the content have been released. She happens to be able to watch it all at once without spending money.

She is ready to take a look, if "Ruzi Di" is good, she doesn't mind buying the complete works directly.

Click on the content, skip the advertisement, and the opening is in the palace late at night. It's obviously late, but it's brightly lit.

"The emperor is dead!"

The wailing sounded all over the court.