The Fantasy Entertainment Empire

The relatively high retention rate was previously discovered by Dimension Entertainment. However, due to the insufficient number of overall audiences, the conversion rate is high, the retained data is good, and it does not directly reflect the good results.

Moreover, the operation department judged that the reason why the conversion rate of "Ru Zi Di" from the completely free third episode to the fourth episode that requires payment is high is that the main reason is that the "dimensional platform" itself is already Has tens of millions of paying members. Most of these paid members are brought by "Budo Master". They watch episodes four to twelfth, and they are all free.

It is for this reason that, at this free-to-paid node, the slippery **** is not very severe. In sharp contrast, the total number of purchases of the entire series has not been particularly good, and the sales of the entire series have not increased sufficiently.

However, with the passage of time, the operation department led by Sun Junyi discovered a situation that was very exciting for them-as the content of "Ru Zi Di" was updated more and more, it penetrated into the full paid episodes. The high efficiency of conversion payment is still maintained!

This shows that the previous data with a high retention rate, although there are old paid members who can watch it for free, but everyone has the desire to pay. Especially when the number of episodes where members also need to pay is released, the entire sales volume of "Ru Zi Di" has a very significant increase.

Within two weeks, "Ru Zi Di", which originally sold less than one-third of "Tian Dao", has now caught up.

Moreover, in contrast to the apparently weak sales in the later period of "The Way of Heaven", the stamina of "Ru Zi Di" is much greater.

In two weeks, it sold over 100 million, but this is just the beginning.

Sun Junyi, as the operations director of Dimension Platform, has always had a very close relationship with Wu Jingtong's marketing department.

After he noticed the change in the situation through the high-level retention rate and conversion rate, he immediately went to Wu Jingtong.

Wu Jingtong immediately asked someone to investigate the popularity of "Ru Zi Di" on major social media. On the second day, after the statistics came out, they found that the degree of discussion in "Ru Zi Di" was not as good as the original "Budo". "The Grand Master" exploded as soon as it went online, but with the broadcast of the series, the degree of discussion of the whole series gradually increased.

He immediately decided that this could take the road of word-of-mouth marketing, and it would be very appropriate.

The so-called word-of-mouth marketing, in addition to excellent quality and self-invested publicity costs, the most important thing, of course, is that audiences and users have spontaneously promoted.

In Wu Jingtong's research, it is obvious that the audience of "Ru Zi Di" seems to have a certain trend in this respect.

And what he has to do here is to add a fire on this basis!

Spontaneous dissemination by viewers and users must also have a basis for dissemination. No matter how hard Wu Jingtong’s publicity is, it is impossible to force the audience to promote the series.

But it can be guided and this behavior can be induced.

For example, emoji, such as playing stalks, such as making jokes... These are all relatively easy to use methods.

Like memes, "In the Name of the People" was a big hit at the beginning as an anti-corruption drama. The most important thing is of course its outstanding quality, and the scale is quite breakthrough in the domestic environment, but the reason why this drama can get The spontaneous propaganda of a large number of viewers, and the emoji package produced in it, also contributed to it.

After the memes became popular, this kind of propaganda became more widespread and more subtle.

It is also a good means of publicity, such as playing tricks and writing jokes. The key is that it is not so easy to arouse the disgust of the audience than should be promoted, and it is easier for them to accept and take the initiative to watch the drama.

After thinking of this direction, Wu Jingtong immediately summoned many employees of the marketing department. In the afternoon, he came up with several specific operation plans and started to promote it on the Internet.

The effect is obvious.

A lot of stories and slogans about "Ru Zi Di" circulated from Wu Jingtong's side have all given a certain degree of popularity.

Dimension Entertainment has spent a lot of effort on this, and some Internet writers recruited by the marketing department have not been able to sleep well in the past two days.

In addition to these contributions, Wu Jingtong also applied for a huge budget from the boss for the promotion of these things.

It's not money, where are some jokes so easy to push?

But no matter what, everything they did brings corresponding value.

Visible to the naked eye, the broadcast volume of "Ru Zi Di" has increased significantly. Of course, it is still inferior to "Heavenly Dao" in terms of broadcast volume, but under the high retention and high conversion rate, the revenue of the entire drama "Ru Zi Di" has been rising!

It broke 100 million in the second week and reached 170 million in the third week. In the same period, "The Way of Heaven" just reached 220 million.

The lengths of the two dramas are about the same, and "Ru Zi Di" has already caught up before halfway through the show.

On the eve of the Spring Festival, the overall revenue of "Ru Zi Di" reached a value of nearly 300 million, and it had begun to keep pace with "The Way of Heaven."

Inside the Dimension Entertainment Company, under this news, it can be said that everyone is happy-it will be a good year.

Especially for the "Ruzi Di" project development team, the "Dimension Platform" operation department, and the marketing department. For these three departments, the success of "Ruzi Di" means that their year-end awards this year will be even more lucrative.

Of course, even without the success of "Ru Zi Di", their earnings this year will not be bad. After all, this is a year of rapid development of Dimension Entertainment, especially the success of "Taiwu Picture Scroll 2", which directly makes the company an enterprise with annual revenue of more than 10 billion ~www.NovelMTL.com~ and in the first three years. Tian, ​​the revenue of "Ruzi Di" officially surpassed "The Way of Heaven", reaching a figure of 330 million!

Under this number, Sun Junyi's heart has already let go of more than half.

If we follow this trend, in the future, there will be basically no problem with this work completing the set goal of 500 million in revenue.

And let alone him, even Ye Jiayi has a lot of cheerful mood recently.

The work of "Ruzi Di" originally invested a lot of real gold and silver, and had already planned to lose money. As a result, I did not expect this wave of counterattacks to not only not lose, but to make money. The last quite good profit.

At the same time, as the popularity of the film and television drama "Ru Zi Di" gradually rises, no one now talks about what "Dimensional Entertainment Waterloo" and "Ru Zi Di" can't compare to "The Way of Heaven." Even "Rainbow Entertainment", I am embarrassed to say so again.

The revenue is almost the same, and people's reputation has exploded. How can we talk about it?