The Fantasy Entertainment Empire

Fan Zhe met Xie Peihe in person when he was visiting.

For the time being, Dimension Entertainment hasn't done a drama similar to the theme of "Ru Zi Di", so Comrade Xie doesn't have much use for it.

But despite this, Fan Zhe was very polite to others. Xie Peihe, as the director, has contributed to the success of "Ruzi Di". With this, we can't neglect others.

What's more, in the future, if the security is not complete, Dimension Entertainment will open similar projects again, and there will be no chance for cooperation at that time.

In fact, the copyright department of Dimension Entertainment has started a round of negotiations with all parties just after the end of the new year.

Mainly want to buy copyright.

The Copyright Department is a department reorganized and established within the Dimension Entertainment Company a year ago. As the name suggests, this is a department that is specifically responsible for the company's copyright work. The specific work content mainly focuses on two aspects:

One is responsible for copyright protection. For example, all copyrighted content under Dimension Entertainment, from the character image, to the name, to the pattern, etc., have many external authorizations. Such as authorization to toys, such as authorization to clothing patterns. These external sales work is still being done by the Ministry of Commerce, and the copyright department is mainly responsible for reviewing the authorized parties, whether the use is in compliance? Are there any actions that endanger the value of IP?

They need to work with the Legal Department to deal with this aspect of work.

And their second important task is to carry out the company's copyright management and purchase work.

This is very important.

So far, Dimension Entertainment has basically made adaptations, not original stories, whether it is animation, film, or games.

The reason is simple: if the work is adapted, it is obvious that it will be easier to succeed. This point may not be so obvious in China. Looking at Hollywood, it is clear that sequel movies, movies adapted from novels, comics, and games have drastically crushed purely original movies at the box office.

This reason is obvious. When there are original works, adapting them will obviously get the attention of fans of original works, which is the so-called fan of original works.

But even if you put aside the attraction to fans of the original, there is a very important truth.

All adaptations must be based on the more successful original works. Then, the original work must have its own uniqueness to achieve a certain degree of success, and the quality of the work can be guaranteed by making use of this uniqueness.

Some original works and novels are not so popular in themselves, but the adaptations can make the fire because of this.

The example before us is "Ruzi Di".

"Ruzi Di" is an excellent historical overhead novel. Among the many historical novels under Qidian novels, it is also excellent, but it is obviously not the top one. Moreover, due to the writing and style issues, it appears to be very good. minority.

But it can gain a high reputation in a niche category, which naturally means that it does have a very unique place.

For example, the characters are well written, the text has its own style, and the rhythm structure of the entire story is well arranged.

These things were kept as far as possible during the adaptation and absorbed by the film and television dramas. This is obviously a guarantee of quality.

In the final analysis, it is obviously a bright road to adapt works that have had a successful experience in film and television. This is also a prominent feature in the so-called ‘film heavy industry’.

In the future, Dimension Entertainment will go this way if there is no accident, and this also requires them to have enough IP reserves in their hands.

At present, the copyright department of Dimension Entertainment is attacking everywhere, trying to purchase the film and television copyrights of some works, but often the results are not good.

The source of IP is roughly derived from novels, comics, and games.

Let me talk about games first. The domestic game market is not underdeveloped, but too deformed. The market is full of various mobile games and web games. These games are very profitable, but the value of pan-entertainment IP development is too low. As for outstanding masterpieces such as "Resident Evil" and "Tomb Raider" suitable for IP development, Mao hasn't seen one after so many years. The only ones with some value are those that were popular in the past, such as the fairy sword series, the Xuanyuan sword series, and the Fantasy Three Kingdoms series.

As for the comics, the situation is similar, but it is better than the game. After all, in recent years, Guoman has also gradually developed through online platforms, but it still lacks precipitation and is far from the top level overseas.

Only novels, especially online novels, have developed themselves in China. After nearly 20 years of tempering, they have formed a complete industrial chain. The market has become more mature and accepted. Relatively high, which in turn stimulated a large number of people to devote themselves to the creation of online novels.

Perhaps in the past, online novels were synonymous with poor quality, but now, although the market is inevitably full of shoddy works, with the development of the market, excellent things are also emerging in endlessly.

Otherwise, online novels will not enter overseas, and there will be readers reading Chinese online novels all over the world.

The copyright department of Dimension Entertainment’s external copyright collection work is also obviously affected by market factors.

I can’t receive the copyrights of any good games and comics. I occasionally see masterpieces. People are also big talkers. I can’t wait to take Dimension Entertainment as a fool and eat a big piece of meat.

Although, they also tried to acquire some overseas game copyrights. For example, people from Dimension North America went to contact Sony and tried to see if they could give the famous game "The Last of Us" The Last of Us. After the acquisition, but the price set by others, Dimension Entertainment basically can't afford the high copyright fees, let alone the project leadership, more than 40% of the profit sharing, and one lot for one lot. ...

Is this an egg? Make a movie to make money for Sony?

At the end of the day, the copyright department of the Last Dimension Entertainment, where Zhengerbajing has achieved certain results, is still in novels, especially on the Internet.

This is also the part that Dimension Entertainment has done the most in film and television works developed in the past.

First, the film and television copyrights of Yanyu Jiangnan's "Profanity" and "The Demon Hunter's Handbook" were taken down, and then the "Fighting in the Snow" by the lords of the Fenghuo Opera...

And the bigger one, Wei Han, the current head of the copyright department, is still in the process of negotiating with Lewen Group on the copyright of film and television involving more than a dozen works involving hundreds of millions of dollars.

However, they also encountered some difficulties.

The person in charge of the Lewen Group who contacted them is an old friend of Dimension Entertainment, Kappa.

This guy Kappa has also risen in recent years.

Anyway, since he started to host various collaborations with Dimension Entertainment, let’s not care whether he took advantage of Dimension Entertainment. At least, he hosted all the works sold to Dimension Entertainment, almost all of them were successful. Yes, the value of IP has grown wildly.

What's more, it is really quite profitable to find Dimension to help them make the "Full-time" series. Although they didn't make much money on the animation of "Full Time", they basically returned to their original state, but the entire IP was made popular, and their live-action TV series made a lot of money, and then they made a movie, although The quality is average, but the cost is not high, and a wave of income is harvested steadily.

And even those other works sold to Dimension Entertainment with full copyright still bring them great benefits.

Although the IP sold by Lewen Group to Dimension Entertainment did not sell at a high price, and they were all sold with full copyright, the subsequent income had nothing to do with them for half a dime. However, Dimension Entertainment made the IP hot. The novel must also be brought into fire.

You can make a lot of money just by subscribing to the original book.

And this is just a small amount of money. More importantly, after Dimension Entertainment has fired up the copyright value of online novels, Lewen Group has benefited the most besides themselves.

There are simply too many IPs in their hands. Following the Dongfeng of Dimension Entertainment, the prices of all their IPs have skyrocketed across the board.

"Library of Heaven" is a typical example. When they sold the copyright of this fantasy novel to "Rainbow Entertainment", they sold it at a very high price. More than 30 million film and television copyrights were authorized, plus a hundred The ten-percent profit sharing is simply to slaughter'Tianhong Entertainment' as a fat sheep.

Well, as for the final film and television performance of "The Way of Heaven" did not meet expectations, what does this have to do with Lewen Group? More than 30 million has been obtained, and there will be no profit sharing. Anyway, at this price, if Dimension Entertainment puts their works on fire, at best, they can only sell for about 10 million yuan.

From "Special Event Task Force" to "Evolved 4.6 Billion Ensemble" to "Amber Sword", these three animations, especially the latter, have given Lewen Group a large number of works suitable for anime adaptations, and sold very well. Good price; The popularity of "Budo Master" has even brought a bit of coolness to fantasy-themed film and television dramas, otherwise "Heavenly Dao" will not be able to sell at such a high price.

It is precisely because of this east wind that Kappa has risen all the way within the Lewen Group, and has now begun to take full charge of the company's copyright operations.

When Dimension Entertainment came over and discussed to continue buying IP works under the Lewen Group, this made them attach great importance to it, and Kappa was also responsible for this work as it should.

After the initial contact and before the formal negotiations started, Kappa was called over by his boss, and he was killed.

This probably means that Dimension Entertainment can be a firefighter as IP, so we must cooperate with them. At the same time, because the works with them can always be successful, so try to negotiate the price higher.

And these are secondary, the most important point is that we must talk about the later stage of the division. If there is no later stage of the division, then I would rather not cooperate.

He still remembers the original words of the boss: "The reason why Dimension Entertainment was able to succeed, our IP played a vital role. Together we benefited, and if we divided, we would lose both. Dimension Entertainment would not fail to understand this truth without us. IP, they want to succeed, and it’s not that easy..."

Hearing these words, Kappa knew that his boss had already drifted away.

In the past two years, Lewen Group has been proud of the wind blown by Dimension Entertainment. It has enjoyed extremely high treatment in the upper reaches of the entire IP market.

Under such circumstances, it is normal for the boss to feel ‘the world is the only one’s dignity’.

But when people are floating, they tend to forget the fundamentals.

The boss believes that the reason why Dimension Entertainment can make the work successful is because of its good IP. Kappa does not deny this point, but the most important thing is that they have a strong technical level and a good job?

But these words, he has no way to tell the boss.

He can only take such instructions to talk to Wei Han, who is currently in charge of the copyright department of Dimension Entertainment.

And there is no doubt that their first contact inevitably ended in failure.

Wei Han did not accept this condition at all.

During his meeting with Kappa, what he said was very straightforward: "We have room for negotiation on the price, but there are only two points that are not negotiable. First, we want full copyright, and we don’t accept just buying. It is impossible to give up the copyright of the serial drama and the film copyright~www.NovelMTL.com~; secondly, the revenue sharing is also outside the scope of our acceptance."

What Wei Han said, even though Kappa had expected it, Dimension Entertainment's resolute attitude was a little bit beyond his imagination.

Before he could say anything more, Wei Han immediately followed up: "If you don't give up these two unrealistic ideas, then I can only say that we may not have the opportunity to cooperate anymore."

After saying this, they stood up and stretched out a hand, which meant that they were planning to shake hands and end the negotiation.

But what can Kappa do?

According to my boss’s instructions, no later splitting will not be discussed; according to Wei Han, there will be no later splitting.

This is a fundamental disagreement and irreconcilable.

What else is there to talk about?

Kappa can only watch people leave.

After the negotiation, Kappa followed the boss's request and went to his office as soon as possible to report to him.

"What? The negotiation failed?" The boss's face changed a little.

Kappa reluctantly told the boss what Wei Han had said.

After listening to what he said, the boss looked very uncertain.

He really didn't expect Dimension Entertainment to be so rigid.

They really feel that they can have fun without their own works?

Mentioning this, the Kappa standing in front of the boss's desk remembered one more thing and hesitated whether to report.

Seeing his face, the boss waved his hand a little irritably, and said, "Just say anything!"

"It seems that Dimension Entertainment has also negotiated IP copyrights with several other novel websites. I heard that it bought the copyrights of "The Demon Hunter's Hand" and "Knife in the Snow"..."

The boss's expression became a little flustered.