The Fantasy Entertainment Empire

The news that the first film in the League of Legends universe, "De Marcia: Glory" officially started shooting, was immediately spread across the country as soon as it was announced.

There is no need for Dimension Entertainment or Penguin. Too much publicity funds are dedicated to this. A large number of gamers will be excited and impatient to forward the news on their own. With a large number of official accounts and self-media, under this hot topic, there is no need for anyone to say hello to them. They just started writing a lot of related articles.

This is all traffic! You don't need to spend any brains, just take the keywords of ‘feeling’ and ‘League of Legends’, come out and blow a wave, and you will naturally get a lot of clicks.

The heat went up in an instant.

Wu Jingtong, the marketing director of Dimension Entertainment, was still a little surprised even if he had anticipated such a grand occasion.

However, this will not prevent him from continuing to promote the next step according to the plan.

In fact, there is no need for him to do more. He only needs to unite with Penguin in accordance with the development of time, and publish some news about "Demacia: Glory" in multiple official channels every once in a while, that is enough.

Today I post a conceptual design drawing, and next week I will post an actor joining message...Anyway, as long as it is related to this matter, as soon as it is posted, a large number of people will automatically follow and like it.

And these are just appetizers. The real publicity work still has to wait until the movie is about to be released.

According to the plan, there will be a large investment of large sums of money at that time. There is no need to say more about online publicity. The publicity channels of Penguin are so much messed up. In the V letter circle of friends, insert a full amount of advertisement, and I don’t know how many people can see the relevant information.

Offline, it is estimated that there will be a large number of movie posters in the central squares, subways, and movie theaters in major cities. It is necessary to make this thing known to everyone.

Of course, it is too early for "De Marcia: Glory" to have a large-scale publicity work. However, this enthusiasm is wasted, it is really an excessive amount of heavenly objects.

In order to make the most of this enthusiasm, one thing Wu Jingtong has been busy with recently is to try his best to link the news of the upcoming release of "Hell Apartment 2" with the LOL movie.

But this is actually not that easy.

The two films "Hell's Apartment" and "Demacia: Glory" really don't have much connection. The only thing that can be said about the previous one is that only these two works are the works of Dimension Entertainment.

In fact, Wu Jingtong's current large-scale propaganda work is devoted to this aspect.

Compared to "Demacia: Glory", which is estimated to be released almost a year ago, the more important thing at the moment should be "Hell Apartment 2."

With about half a month’s time left, this movie will be launched. With regard to its propaganda work, it is also the time to start intensively.

It's just that the investment in "Hell Apartment 2" is quite limited, let alone a large sum of money for publicity. Although the popularity of the work itself, due to the accumulation of the previous one, is still somewhat, it is not very high.

Under such circumstances, it can only be like this, take a trick and try to publicize it.

However, after doing this for a while, Wu Jingtong himself was actually not very satisfied with the effect of the propaganda.

He feels that the overall conversion efficiency of rubbing heat is quite low. Many people, perhaps at the very beginning, did have a certain interest in the work "Hell Apartment 2", but when they later discovered that it turned out to be a horror film, they stopped paying attention to it.

After all, no matter how good a horror movie is, many people will never watch it at all.

However, Shi Jiangxuan and Lei Xiajun, who really led the release of "Hell Apartment 2", are already very satisfied with this.

These two, one is the president of Dimension Media, and the other is the general manager. They are both the distribution company dedicated to Dimension Entertainment after the reorganization of the "New Ink Media" acquired by Dimension Entertainment that year, "Dimension Media". Leaders.

"Hell Apartment 2" should be the first work produced by its own company since Dimension Media was reorganized and established.

The matter is so important that the two of them don't care about it.

Before, they were very nervous, worried about whether the work could achieve a relatively good result. However, the budget for propaganda funds is not high, which makes it difficult to engage in large-scale publicity.

Most of their previous release and publicity work was aimed at two audiences. One is the old audience of "Hell's Apartment 1", and the other is horror film lovers.

However, the first film only had a box office of 370 million, and even if it had a large number of online viewers, the overall audience was still that big. As for the so-called horror film fan group, it is difficult to accurately locate and propagate. At the same time, this group has a very large overlap with the old audience of the first film.

This time, Wu Jingtong used the LOL movie to give a wave of enthusiastic publicity for "Hell Apartment 2". For them, it was a serious assist.

Wu Jingtong was used to doing big things and would naturally look down on the attention that diverted him, but for Shi Jiangxuan and Lei Xiajun, it was a lot of traffic.

They also responded in a timely manner. Aiming at the followers of ordinary, non-horror film traditional audiences, their propaganda strategy is to downplay the element of'horror' and strengthen the'dimensional production, which must be a boutique' and 'Suspense Burning Brain' these two labels.

Their strategy is effective.

The attention received by "Hell Apartment 2" suddenly increased, and even a little faintly moved out of the category of ‘horror films’ towards a broader and more popular group.

This is of course a good thing~www.NovelMTL.com~ The foreign horror film market has always been a very mature field. In Hollywood, horror films have been a subject matter that is very good at making small gains and making large profits with low investment since a very early period.

"Chain Saw", "Reaper is Coming"...These are typical small investments but big returns. Not to mention, there is a miracle that tens of thousands of dollars in investment such as "Blair the Witch" and "Ghost Record" can be exchanged for hundreds of millions of dollars at the box office.

But the domestic situation is completely different.

The domestic horror film market, for a long time in the past, including now, has been greatly suppressed by policies, which has caused the market for horror films to be quite sluggish.

In this environment, "Hell Apartment 1" can get nearly 400 million box office, it is really not easy.

But the goal of "Hell Apartment 2" is to exceed this number as much as possible!

.. m.