The Fantasy Entertainment Empire

Chapter 348: Strong commercial appeal (2 in 1)

Dimension Entertainment received a letter from Ji Jiaxin's lawyer, asking them to pay the 200,000 bonus as stipulated in the contract.

This of course was rejected directly and decisively by them.

The contract is clearly written in black and white. The 200,000 yuan will only take effect after Ji Jiaxin takes over the directorship of "Hell Apartment 3".

Even if it is a lawsuit, Dimension Entertainment is not afraid at all. The legal department they raise is not a vegetarian.

It's just that sometimes many things are not that simple.

The court's ticket arrived soon, and the legal department did not pay much attention to it. How interesting is this kind of triumphant lawsuit?

But the media is very happy.

This matter, I don’t know how it got to the media’s ears, and then it’s a bit calmed down. The things about "Hell Apartment", about Dimension Entertainment, and about the director Ji Jiaxin, were once again because of this. Fan's follow-up development has entered the public's field of vision.

"Fight against each other! The director of "Hell Apartment" sued Dimension Entertainment for arrears!

"A quarrel about 200,000 yuan, why is Dimension Entertainment so stingy?"

"Huayi Pictures' "Deadly Action" will be released soon, and the sequel plan will be announced. Ji Jiaxin will be the director!"

"Ji Jiaxin: With a better platform and a better team, I am confident to create a better "Deadly Action"!"

...

Wu Jingtong is very sensitive to the news circulating on the Internet.

After he saw this, he cursed directly: "His sister! Huayi does its own propaganda and does propaganda. What does it mean to bring us together?"

I can't help but he is not angry.

Maybe the general public, when encountering these mixed news, it is not easy to link everything together for analysis-everyone is usually very busy, where can you think about it? Just watch the excitement and it's over.

However, for practitioners of propaganda outlets like Wu Jingtong, it is too easy for him to analyze something like this in front of him. He could easily think of this matter, which was re-hyped by Huayi Pictures in order to promote their new film, which is "Deadly Action".

Even further thinking about the dark side, Ji Jiaxin asked for a lawyer to fight this lawsuit he was destined to not win. There is probably the shadow of Huayi in it, so that it was simply instigated. maybe.

But this matter has added too much trouble to Dimension Entertainment, especially Wu Jingtong here.

In order to calm the situation down, Dimension Entertainment did not know how much work it took. This is a good time, a lawsuit, coupled with the frenzied media frenzy, things that had been going down in the first place have become hustle and bustle again.

And the driving force behind this incident is Huayi Pictures. In Wu Jingtong's view, they are full of maliciousness.

But the most frustrating thing about this matter is that Wu Jingtong's side is only for a while, and it is difficult to find any way to deal with it.

Don't worry too much about the negative impact. From start to finish, there is nothing wrong with Dimension Entertainment. But watching others hype about things about me every day is to promote a movie that I have nothing to do with me. This matter always makes people feel like it should be.

But this depression did not last long.

Soon, Wu Jingtong found a way.

Perhaps it is difficult to find a way to calm things down, and there is basically no good way. At this time, no matter what Dimension Entertainment says, it is like adding fuel to the fire.

However, their Huayi Pictures can take this opportunity to promote their films by relying on these hype, so why not Dimension Entertainment?

They Huayi relied on the so-called'inviting Ji Jiaxin to be the director of the sequel to "Deadly Action"', and they forcibly linked their work to this hot event. As for Dimension Entertainment, that is one of the protagonists of this serious incident!

At the moment, the work of Dimension Entertainment itself is about to go online, and it is also a hot drama in itself-"Budo Master: Next"!

When Fan Zhe was filming this drama, he finished filming in one breath. Later, I found that there was too much content, and more than 100 episodes were edited. It was a loss to delete it. It was simply divided into two parts, which also relieved the pressure of doing post-production special effects.

The upper part was played last summer and was a big success. And then the one who took over was "Ruzi Di". Now, the broadcast of "Ruzi Di" has come to the end, and it is time to prepare to let "Budo Master: Part II" go online.

Originally, two weeks later, it was the time for "Budo Master: Part II" to go live, and the related publicity work had already been planned. For example, major actors such as Chen Yu, Wu Na, and Chen Weiting will participate in some variety shows and talk shows to increase the exposure of their works; for example, the popularity of "Budo Master" is promoted through the Internet; for example, directly through various media. Propaganda; even the wealthy dimension of entertainment has also spent a lot of money. In some major cities, large offline posters have been produced and hung up in subway stations, squares and other places.

These conventional propaganda plans don't need to change anything. It's nothing more than adding one to it - to involve Ji Jiaxin's incident as well.

Check the flow of hot topics.

As for how to talk, that's Wu Jingtong's business.

For example, titles such as "Dimension Entertainment Unintentionally entangled with Ji Jiaxin, and are all about preparing for the launch of "Budo Master", have begun to emerge on the Internet.

The effect is unexpectedly good.

It's not that it's not easy to estimate how much traffic this hot topic has brought to "Budo Master". But Zhengerbajing's news about the launch of "Budo Master: Part II" began to intensively propaganda, but Zhengerbajing directly overshadowed the topic of Ji Jiaxin.

The flow and heat between the two are not of an order of magnitude in themselves. Who knew Ji Jiaxin before filming "Hell Apartment 2"? Most of his fame comes from this movie.

After all, "Hell Apartment 2" is just a horror film with a niche theme. It is said to be a success. It is also a comprehensive look at box office performance and cost. If you really want to put it up, it's just a one-month-old movie with a box office of 500 million. It's not really hot.

But "Budo Master" is different, this is a serious national drama series. The audiences of the two are simply not on the same level.

"Budo Master" naturally has a very strong enthusiasm. It is about to go online. As soon as the news comes out, it immediately becomes the most eye-catching event in the entertainment circle, overwhelming all the limelight of entertainment gossip and film and television works.

The "Deadly Action", which had a little discussion before, was forgotten and didn't know where it went.

Seeing this situation, Yan Zhangrong was dumbfounded.

Why is this? Can a TV series have such a big impact on one's own "Deadly Action"? Dramas and movies are clearly two different things!

He was struggling, and after hearing about the contradiction between Ji Jiaxin and Dimension Entertainment, he approached the door, and wanted to use this method to re-fire things and get another wave of enthusiasm. While promoting your own work, you can also entertain the disgusting dimension by the way.

He still has fresh memories of what he suffered during the project approval stage of "Hell Apartment 2"!

However, this was never expected. Dimension Entertainment didn't entangle him much with this matter, and directly released the news of "Budo Master", which instantly destroyed the situation he had painstakingly created before. .

Someone ran over to him and asked him if he wanted to continue to invest resources in this matter, to continue to promote "Deadly Operation", and then he directly scolded him back.

What else is there to stir up? Isn't it all cheaper to go to the sky, "Budo Master"? Is it possible to promote their own works by using the name of Dimension Entertainment to promote it?

Just go your own way.

...

Speaking of Dimension Entertainment's own side, the launch of "Budo Master: Part 2" is really like the return of the king.

The news of the upcoming launch was spread all over the country without much effort. A large number of old audiences who have watched the upper part naturally don't need to say much about the expectations of the lower part. Even if it is some new audience, a considerable number of people are interested in this work.

The whole network is full of news that "Budo Master: Part 2" is about to go online, and countless people are waiting for "Budo Master: Part 2" to be online in two weeks.

There is no need to mention the popularity of these propaganda outlets. For "Budo Master: Part II", the most direct manifestation lies in the pre-sale performance of this work on the eve of its launch.

After the large-scale promotion began, in just one week, the pre-sale sales of "Budo Master: Part 2" reached 350 million.

The 83 episodes are free of charge, 7 episodes exclusive to members, and discounts for members. The entire episode can be purchased for about 50 yuan—about the price of a movie ticket.

The pre-sale of 350 million is an exaggerated mess. This represents that "Budo Master" has a very large audience user group

Moreover, most of these are paid for the purchase of the entire episode, which means that the commercial appeal of "Budo Master" is indeed very strong.

When this news was revealed by Dimension Entertainment intentionally or unintentionally, it also set off a huge upsurge within the industry.

Everyone knows that "Budo Master: Part 2" is definitely impossible to fail, but when it comes to success, they didn't expect it to be so fierce!

"The Return of the King! "Budo Master: Part 2" has not yet launched, it has already detonated the domestic film and television drama market!"

Titles like this are endless.

What's even more gratifying is that as the expectations of "Budo Master: Part 2" have burst, even the sales of "Budo Master: Part 1" have been further improved.

Originally, at this time when it went live for almost a year, the sales of "Budo Master: Part One" had entered a very flat stage. It was true that people bought the show from time to time, but the sales were indeed not much. In many cases, it is only tens of thousands of yuan. If you calculate it this way, the income for the next year will be about ten to twenty million yuan.

However, this recent wave has directly brought huge profits to "Budo Master: Part One". In a week, the upper part sold for 30 to 40 million yuan.

These new audiences, undoubtedly, should be new audiences attracted by the huge heat from the lower part. They bought dimension members and the upper part of the series, and they will definitely watch "Budo Master: Part 2" in the future.

And these commercial appeals exploded further in the second week.

For the upper part of the Budo Master, the sales volume this week did not decrease but increased, and there was a further increase. The weekly sales soared to more than 70 million. This upper part, fried rice with cold, made 100 million in just two weeks.

At the same time, the pre-sale sales of the lower part also increased by 500 million this week. The revenue from the entire "Budo Master: Part 2" directly increased to 850 million.

With the foreshadowing of the previous one, the majority of the audience has almost no'wait and see' attitude towards "Budo Master: Part Two"~www.NovelMTL.com~ Everyone knows what story this work tells, even The plot of the lower part was originally followed by the upper part.

Coupled with the name ‘Dimension Entertainment’ itself, it represents quality assurance, so what is there to worry about? Don't take advantage of the discount at the time of the pre-sale, so hurry up and start it? !

This is just the news that "Budo Master: Part 2" will be launched, and within half a month of effort, Dimension Entertainment has reached nearly one billion in revenue! This shows that the work "Budo Master" has a huge commercial influence.

Up to now, although "Budo Master: Part 2" has not been launched yet, its commercial expressiveness is completely unnecessary. Even if it is only the pre-sale of more than 800 million, you will not be able to make a penny later, and there is no need to worry that the work will not make money.

What's more, the other copyright marketing of "Budo Master: Part 2" was also discussed before it went live. After the online version is broadcasted, the work will land on the mainland, Hong Kong, Taiwan, Japan, South Korea and other regions, including the broadcast of TV stations, the online copyright of overseas markets, and the offline DVD...

These copyright operations in global markets other than the mainland have also been negotiated at very high prices, which can almost bring about 500 million yuan in revenue to Dimension Entertainment.

So far, all the revenue of "Budo Master: Part II" has reached 1.35 billion before the work went online. In the future, it is estimated that after the work is online, there may be further growth.

The money is enough to make. For the following things, the word-of-mouth after the work is launched should not collapse, and don't be scolded by others, then the whole work will be no problem.

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