The Fantasy Entertainment Empire

The production investment of more than 300 million yuan, including the announcement, the entire budget of "Deadly Action" with a total budget of more than 450 million yuan, at the beginning of the summer file, even if it is not the most dazzling star, it should at least have a significant weight. A movie.

If there is no "Budo Master: Fire of War".

But it's a pity that there was a "Budo Master: Fire of War" before it, which broke through 2 billion at the box office in the first week. Under this blazing light, "Deadly Action" looked bleak.

The 70 million box office on the day of the premiere was seriously not in line with expectations.

On Saturday and Sunday, the situation was not much better. The total box office of these three days has just passed 200 million.

As a newly released film with a large investment scale and a powerful cast, the first weekend of its premiere, at the box office on a single day, even "Budo Master: War of War", which has been in theaters for ten days, could not do it. , That is indeed very problematic.

Yan Zhangrong felt like he had been knocked on his head, as if he had been struck by a sap, and he had been utterly muddled for the past two days.

It seems that the box office revenue in three days is 200 million, which seems to be pretty good. Putting it on many movies can be regarded as a success.

But "Deadly Action" won't work. This film, including the announcement, the cost is about to catch up with "Fire of War".

With the overall investment of "Deadly Action", the box office must reach at least one billion before the distribution will not lose money-the distribution company of this film is "Hua Yi".

The producer of the whole movie, that is, the team that Yan Zhangrong pulled up with the tiger skins of "Hua Yi", wants to make a profit at the box office, and the box office of "Deadly Action" must be at least ten. It's about 300 million yuan.

But just not losing money, what's the point? Just preserving the capital is tantamount to blood loss. This project took almost a year or two years from preparation to production, and then to operation after the finished product was taken out. Isn't these time costs money? Hundreds of millions of dollars of investment, deposits in the bank's regular interest rate are tens of millions, put it out to vote for a movie, in the end it will not lose money, what is that not blood loss?

Moreover, watching the premiere of "Deadly Action" has a box office of only 200 million, it may be difficult to eventually reach 1.3 billion or even higher box office.

The following things have indeed proved this point.

After the weekend, during the weekday, the box office performance of the movie market has a relatively large drop. But despite this, after the end of the second week, the box office of "Deadly Action" in the first week was fixed at 320 million, while "Fire of War" rushed to 2.7 billion in one fell swoop.

By the third week, the situation has changed.

After all, it’s a summer vacation. Even if you count the domestic protection month, there are a lot of key domestic films coming out during this time.

Don't underestimate the current domestic movies. As the domestic movie market grows larger and the audience's tastes become more and more mature, many movies that feed **** have gradually nowhere to survive. Don't watch the previous "Deadly Action" so miserable, in fact, this movie has a rating of seven points higher on Douban, which is not bad.

In the past, even if it didn't explode, it would certainly not be as miserable as it is now. The main thing was that the "Budo Master: Fire of War" was shocked.

If "Deadly Action" is a separate theme, that's all, but it is also an action movie in a modern context, and it collides with "Budo Master: Fire of War".

In the heat of "Fire of War", for most of the audience, they have already watched a movie in the cinema recently. Why go to the theater to watch another movie with similar themes but not so well done?

In the third week, the launch of a domestic comedy made "Deadly Action" even worse.

The cast of this movie is quite box-office appealing, and to be fair, the film is really good, so the results of the release are very good.

At this time, "Fire of War" has been in theaters for fifteen days. There is no script that can be used later, because the film "Budo Master: Fire of War" is a commercial film that takes the most orthodox path. The pre-publicity exposure was large enough, so after the release, the box office skyrocketed all the way. And now, half a month has passed, and the box office potential of the movie has been consumed almost, and it has begun to enter the end of the screening.

Ever since, "Fire of War" was suppressed by the new comedy, but the results still surpassed "Deadly Action", and the latter was the worst.

In the third week, the box office of "War of War" reached 2.9 billion, almost rushing to the 3 billion mark, but there is no doubt that it will be able to achieve this goal within one month of its release. Moreover, with the current results of "Fire of War", even if the number of subsequent films will be reduced a lot, but at least it can maintain a release time of about one month in theaters, and the final box office is still hopeful of surpassing 3.5 billion.

At the very least, it can reach thirty-two or three-three billion.

And "Deadly Action" is very miserable, the second week after the release is over, the box office has just reached 500 million.

At present, based on the industry's estimation of the film produced by "Huayi Pictures", its final score may be Amitabha Buddha if it can exceed one billion.

The results are in front of us, and with the reports from consulting companies related to the film industry in the industry, the last bit of luck in Yan Zhangrong's heart has also disappeared.

His blood loss in this wave.

Calculated according to the standard of one billion box office, through the box office, "Deadly" will lose about 100 million yuan.

These losses need to be borne by Yan Zhangrong himself. Even, there is a large amount of his own money in it. Not to mention the blood loss, the other part is also the investment capital he has drawn through his own relationship, and he is also responsible to investors for the loss of this part.

Of course, the revenue of the movie is not just the box office. If it is in the European and American markets, mature movie peripherals ~www.NovelMTL.com~ will still bring huge benefits after the movie is released from the theater. Even for many movies, the box office revenue of theaters may be less than 30% of the overall profit of a movie.

However, in China, although the related peripheral supporting facilities have become more and more mature in recent years, they are not enough to reach the level of the European and American markets.

In other words, in China, box office revenue is the key to a movie's profit or failure.

"Deadly Action" has a loss of nearly 100 million. Although it can recover a certain cost through some subsequent authorizations, TV broadcasts, Internet on-demand, and other peripherals, there is little hope of making up for such a large loss.

Even if it can be made up, the time required is calculated in three or five years.

Yan Zhangrong, who has worked so hard in the circle for so many years, made a mistake in his decision and lost every game.

A thousand catastrophes will not be enough, but the net worth and contacts that have been saved a few years ago are almost cold.

First set a small goal, such as 1 second remember: Shukeju