The Fantasy Entertainment Empire

The summer is coming, and there is a big event in the animation circle.

The fourth season of "Amber Sword" is going live.

The launch of this animation is quite a bit of the return of the king.

"Amber Sword" is the leading product in Dimension Entertainment's animation. From the very popular first season, to the following, several parts have been completed, and the popularity of one is stronger than one.

There is no doubt that today's "Amber Sword" has established the status of the first country comic, and no one can shake it.

It's just that the performance in China is good, and there may be some other companies and fans of other works that are dissatisfied, but the popularity of "Amber" is not limited to China.

In Hong Kong and Taiwan, in East Asia, especially in Japan, the headquarters of the animation industry, "Amber" is one of the most anticipated animation works every year.

In the audience market of the world’s major animation industries, every time "Amber Sword" is about to go online, there are countless animation fans who look forward to it and eagerly hope that it will go online as soon as possible.

The audience of animation is actually very large, much larger than the so-called two-dimensional circle and home circle.

The really huge market lies in those pan-animation enthusiasts.

They are not home, nor do they think that they are the second element, and even the second element is usually the object of ridicule in their mouths.

But they will watch animation. Pirates, Hokage... the so-called migrant animation is too stupid to be regarded as a derogatory term. This is the most commercially valuable thing. No matter what works, as long as enough people are seen, its commercial value will be infinitely great.

"Amber Sword" is walking on this road, and has gone far, far.

The fourth season of "Amber" was released, and the first three seasons were all free for a limited time on the Dimension platform, which set off an amber boom.

Although the income in broadcasting is quite large, it is enough to make most of the peers envy, but this is far from the bulk of the income of "Amber".

The production of all kinds of peripheral products has made a lot of money.

For example, Dimension Entertainment has established a related mobile game department and is building a mobile game of ‘Amber’. It adopts the game of drawing cards and playing chess. Now, no one dares to underestimate the powerful monetization ability of mobile games, not to mention that there is the IP of "Amber" at the beginning. It is estimated that after the launch, "Amber" mobile games can make a lot of money.

And like other peripheral products, clothing, hats, small accessories like keychains, and even doll figures...

Don't look down on these things, and many people are not interested in playing such things, but it cannot be denied the terrifying commercial potential in this area.

There are many people who have watched the "Amber" series of animations. If a person is not interested in the surroundings, he goes to Uniqlo or a clothing store to buy clothes and sees a hanging "Amber Sword" collaboration T-shirt. The probability of buying it is not low. .

And often, for such a T-shirt, the cheap one is forty-nine, fifty-nine, and the expensive ninety-nine. The money for a T-shirt is worth the full play of several sets of animations sold on the ‘Dimension Platform’.

It's like a hand-made product, it's higher, a cheap one can cost hundreds or thousands of dollars, and the expensive one is endless. There is a limited-edition sale for a limited time, like a berserk.

"Amber Sword" has been broadcast for three seasons since the first episode of the animation went live. Judging from the data collection for such a long period of time in the business sector, for this work alone, its online broadcast revenue may be less than 30% of the total revenue that the entire IP brings to Dimension Entertainment.

This is still in the case of high revenues for paid broadcasting of "Amber".

Looking back, after the mobile game is launched, if the results can be relatively popular, and then this income is also included, then the proportion of online broadcast income will inevitably be further reduced.

It can be seen that animation works have a strong vitality in the surrounding market.

Of course, no matter how well the commercial market performs, this is always an animation, and it depends on the work.

It is possible that when the "Amber" series is broadcast online, the broadcast income brought by it does not account for too much of the overall revenue, but there is no doubt that if the animation in the fourth quarter is hit, or if it is not as expected, then for this IP The surrounding commercial value will also be a major blow.

The surrounding commercial development is based on the work, and the foundation is not strong. How to build Daxia?

Of course, this kind of thing did not happen.

It is not nonsense to say that "Amber Sword" is the return of the king.

As soon as the animation went online, it swept the entire animation circle.

It is natural for animation enthusiasts to say nothing more, it is impossible for them to miss this level of work.

And there are more people who don't usually watch animation much and don't know anything about the two-dimensional circle, but they are loyal fans of Amber Sword.

The number of these people is much more than that of real animation enthusiasts. This is the accumulated audience of "Amber Sword" through the content of the previous three seasons.

As for the small part, it is the new audience. Even if you don't count this part, just the above two types of people are enough to make the "Amber" series a craze.

As the head of Dimension Entertainment's animation department, Miller has been paying close attention to relevant data after the launch of "Amber Sword".

After getting the feedback, she can be regarded as letting go.

The last work launched by the animation department, "The Demon Hunter", compared to the cost is not good enough, made her feel a lot of pressure, but also let the animation department people are a bit low morale when the whole company is advancing by leaps and bounds. .

She eagerly hopes that through a work, she can counter the doubts of outsiders, and at the same time boost the morale of the employees in the animation department.

"Amber Sword" is certainly the best work.

It proves once again that it is the best long-form serial animation in the country and even in the world~www.NovelMTL.com~ After the success of the work, the people in the animation department are indeed relieved.

This proves that their strength is still there. The more realistic thing is that no matter what the new series of works they make later, what is going on, everyone's year-end awards are guaranteed this year.

But while Miller was relaxing, she still had greater hope.

This year, in addition to the fourth season of "Amber Sword", in the animation department, there is another work that will be launched in the second half of the year: "The First World".

The success of "Amber" can only be said that this series of treasures is not old, but this is after all the series of works before the animation department was reorganized separately, and the continued success does not seem to be a particularly big credit.

And the newly opened projects like "The Respect of the First World" can explain the problem even more.

She suffocated her energy and wanted to prove herself in "The First World".

The production of the project has entered the final stage, and she has very tight supervision on the overall quality of the work.