The Fantasy Entertainment Empire

"Fantasy Three Kingdoms 4" adopts a free membership method, which is actually a very important decision.

This drama is said to be a small-scale work. It is indeed in the various projects that Dimension Entertainment is currently carrying out, and the investment is not too much.

However, the investment quota of close to 160 million, put in the entire film and television industry, must actually be regarded as upstream. It's just that the things that Dimension Entertainment plays are different now. Their average investment in projects is too high, which makes "Fantasy Three Kingdoms 4" look bad.

The complete cancellation of the single purchase fee for this work will make the picture book difficult for the work.

After all, there are currently tens of millions of paying users on the Dimension Platform itself. These users are mostly due to the various works on the previous "Dimension Platform", because the full assembly will be discounted after buying a member, which is more cost-effective than buying alone. Become a paid member of the dimension.

And these people, watching this film, don't need to spend a penny at all.

This loses a considerable part of the charging potential.

Just from the perspective of new paying members, it would almost take at least 8 million new paid members to cover the cost of the show. To achieve profitability, at least 10 million paid members must be added.

In the case of a considerable base, it is a bit difficult to achieve this goal.

But Dimension Entertainment did so anyway.

They hope that in this way, they can further give back to the existing paying member groups and allow them to form a more loyal consumption habit to the platform. At the same time, when this drama is free, it is bound to have a high volume of broadcasts, which will also bring in a large number of active users. Maybe they will go to see other works after watching the series of "Fantasy Three Kingdoms".

At the same time, adding new users is the same.

It may not be possible to add tens of millions of paid members, but if it increases by one million, the problem should not be big. This part of the newly added paid members may also spend on other works while watching "Fantasy Three Kingdoms".

Even if none of these are present, so what?

The content that the Dimension platform now has is not as scarce as it was when it was just launched before, and it has slowly begun to develop from a position of mere ‘Dimension’s own distribution and sales channels’ to a more popular commercial video platform.

On this road, the group has already spent a lot of money.

On the one hand, the money is used to make some video content, such as attracting video owners of homemade videos to settle in, such as purchasing high-quality content from the outside world, such as encouraging platform users to upload videos...

In addition to the expansion of this kind of content, in the external Internet environment, strengthening publicity and external promotion to obtain more traffic and more users has also cost a lot of money.

Thanks to the strength of the platform's content, their spending on the outside world is quite effective. The user retention rate is quite good, and the paid conversion rate is also considerable.

The membership of "Fantasy Three Kingdoms" is free. For the Dimension platform, it will have very good results in both aspects.

On the one hand, the arrival of a big hit drama will obviously further expand the content library of the ‘Dimension Platform’. In addition, in terms of attracting users, free membership is equivalent to an advertisement to the outside world.

Anyway, it also costs a lot of money for promotion, so it's better to build a drama and use it to promote it to the outside world.

At present, the effect is still quite good.

At the beginning of the work, with a lot of discussions and a free strategy for members, the episode of "Fantasy Three Kingdoms 4" really attracted a large number of viewers to watch.

The old users of the Dimension platform will not say much, anyway, the people in the platform operation department have been smiling recently. The greatly increased active users is itself a thing worthy of excitement, let alone after the significant increase in active users , Many of their operational activities have also achieved very good results.

In terms of the increment of new users, it was a big surprise.

Less than a month after it went online, the relevant data seen by the operation side showed that the "Dimension Platform" has added 6 million users, of which nearly 1.4 million have been converted into paying members.

And if you look at the time for a longer period of time, there will inevitably be a greater increase in user growth, and the number of paid members will continue to increase sharply.

This basically achieved the goal of the film and television adaptation of "Fantasy Three Kingdoms 4".

What's more, it's impossible to lose money in this drama.

After the "Dimension Platform" is completed, it will be broadcasted on major TV stations. This is also a pretty good income; Dimension Entertainment’s strong overseas channels are also enough to promote this series to all possible problems. It is interested in countries and regions and reaps large sums of benefits.

It is impossible to lose money. Only from these two aspects, Dimension Entertainment will be able to recover the cost if it fails.

...

In addition to the film and television series "Fantasy Three Kingdoms 4", Dimension Entertainment will launch another work in the second half of the year.

Animated version of "The King of One World".

This is the turnaround that Miller is holding back his energy and wants to fight.

It really turned her over.

Launched in October, the first two episodes of the first season of "The First World" 20 episodes, the first two episodes are completely free, members can see the sixth episode for free, and the content of the subsequent 14 episodes, the single-episode purchase price is 1.5 yuan, the complete episode The price is 21 yuan, with a 20% discount for members.

The week before it went live, "The First World" sold for more than 20 million yuan only in pre-sale; after that, the work went online, and the amount of broadcasts even exceeded the results of the first season of "Amber" when it was launched.

This is quite exciting news.

However, the follow-up ~www.NovelMTL.com~ When "The First World" was updated to paid content, the overall sales volume began to increase significantly.

According to the frequency of updating two episodes a week, "The First World" will take ten weeks to update all the content. Among them, the paid content will be updated in the fourth week.

On the weekend of the fourth week, the week when the paid content was released, this work includes new paid members, including single purchases, and the direct revenue brought by it has exceeded 200 million.

This figure has exceeded the cost line.

In the fifth week, the performance of the animated version of "The First World" had a further increase, to 360 million, reaching the declared cost line.

At the end of the tenth week, the online revenue of this animation has broken the 750 million mark.

At the same time, it is estimated that the long-term income in the future will continue for a period of time. Based on the two-year cycle, the estimated total income should be able to exceed one billion.

In addition, in the Japanese animation market, "The Noble One" also exploded.