The Glory of the Godfather

Chapter 613 Vera's rise is unstoppable! (Seeking monthly pass subscription)

Birmingham, Vera training base.

The sixth round of negotiations between Aston Villa and Nike is underway.

The atmosphere at the scene was a bit tense.

Aston Villa and Nike's jersey and equipment sponsorship contracts will expire at the end of next month.

The contract renewal negotiations between the two parties have been going on for several months, and no consensus has been reached yet.

It's not that Nike doesn't want to renew, but that Aston Villa's offer is high.

As Aston Villa won the Premier League and the English League Cup, he was crowned the double crown last season.

Aston Villa has become a new force in the Premier League, and Nike is even more reluctant to let go.

"No, no, 27 million pounds is impossible." Nike's negotiator Reva Novoren shook his head.

Aston Villa initially offered an annual sponsorship fee of 35 million pounds, which was regarded as a big opening by Nike.

You know, the most expensive shirt and equipment sponsorship contract in the Premier League is signed between Nike and Manchester United, at 23.5 million pounds per year.

Aston Villa’s £35 million is simply unreasonable to Nike.

The previous sponsorship agreement between Nike and Aston Villa was £6.5 million per year.

According to Nike, it can be increased to 15 million pounds per year.

After the previous five rounds of negotiations, Aston Villa agreed to lower the asking price, but it still insisted on the price of £27 million.

"15 million pounds is already very high." Revo Norfolk said, "we and Liverpool are only 10 million pounds a year."

"However, as far as we know, Liverpool has ‘abandoned’ Nike." Papa said unceremoniously.

This is the information that Aston Villa has just discovered.

Liverpool has decided to break up with Nike.

Liverpool won a top jersey sponsorship contract, and the Red Army has planned to sign a new jersey sponsorship contract with the American sports goods manufacturer "Warrior Sports".

Liverpool will receive a sponsorship fee of 25 million pounds per season, which allows the Red Army's shirt sponsorship revenue to surpass Manchester United and become the No. 1 in the Premier League.

Revo Novorun cursed in his heart, damn, how did this news leak?

It is precisely because of the loss of the veteran giant Liverpool that Nike pays more attention to keeping Aston Villa's share of the new Premier League champion.

The negotiations were interrupted and there was an intermission.

Lovol and Nike team temporarily retired to rest.

Papa smiled triumphantly. She knew it was Nike that was stimulated by the news, and she wanted to discuss it internally.

Aston Villa broke the news, not only putting pressure on prices, but also implied threats.

Liverpool abandoned Nike and turned around to get a £2.5 million contract from the American corporate Warrior Sports.

Why can't Aston Villa abandon Nike and turn around.

I believe that whether it is Nike’s rival Adidas, or New Balance, Puma and other operational equipment brands, they are very happy to accept Aston Villa, the new Premier League champion.

Of course, if you can continue to cooperate with Nike, it will be the best choice.

Aston Villa's top star Ronaldo is Nike's lifelong endorsement star.

With Ronaldo's market value, continuing to cooperate with Nike is a win-win situation.

After half an hour, the negotiations continued.

"£21.0 million!" Revo Novoren said with a sullen face, "this is my last bottom line."

"26.5 million pounds." Papa said.

Revo Norfolk almost got up. Nike made a huge concession and suddenly raised the price of 6 million pounds. Aston Villa only gave up 500,000 pounds, which was too much.

"22 million pounds." Revo Novoren said.

"26 million pounds." Papa said.

"Pound 22.5 million."

"2.5 million pounds!"

"23 million pounds!"

"2.5 million pounds!"

"Okay... Um?" Revo Norfolk's face changed, this is not playing cards according to the routine.

Papa didn't speak, but looked at each other with a smile.

"Well, 25.5 million pounds." Revo Norfolk said almost gritted his teeth, "but we have to sign a ten-year long contract."

"No, five years! Only five years." Papa said without hesitation, "However, Nike can have the priority to renew the contract under the same conditions."

silence.

Finally, Revo Norfolk got up and stretched out his right hand, "Happy cooperation."

"Happy cooperation."

A day later, Aston Villa and Nike held a joint press conference.

The two parties announced that they would renew their contract and continue to cooperate in the next five years.

Aston Villa has been awarded a super contract of £25.5 million per year for five years, with a total value of £127.5 million.

The new Premier League champion also surpassed Adidas' Manchester United, becoming the holder of the most expensive jersey and sports equipment contract in the super.

Nike breathed a sigh of relief and kept the market share of England's oldest traditional strong team, which is currently on the rise in the Premier League.

Aston Villa also expressed satisfaction. They surpassed Liverpool, which is about to sign with American Warriors Sports, to become the Premier League's highest jersey and sports equipment sponsorship team.

The first place always has a special meaning.

From the previous 6.5 million pounds per year to the current 2.5 million pounds per year.

Bringing such a huge change, this is the most direct influence and market value of the Premier League champion.

The English media was also shocked and hotly debated.

Aston Villa previously signed a contract with AIA for five years, and can receive up to £27 million in sponsorship from this insurance brand each year.

Now, the Nike brand will sponsor Aston Villa 2.5 million pounds a year.

With these two sponsorship contracts alone, Aston Villa will earn £52.5 million annually.

In five years, a total of 262.5 million pounds of sponsorship income can be obtained.

"The Times" published a column in an important page: Aston Villa's rise has been unstoppable.

The role of money capital in modern football is increasingly playing an important and most critical role.

Aston Villa has a talented champion marshal like Fang Jue at the helm, and has initially built a championship team.

Now there is another 262.5 million pounds of revenue to hit the bottom.

In addition~www.ltnovel.com~ Aston Villa is recognized as the most "selling" team in the Premier League now. Ashley Young will be transferred to Manchester United for 26.5 million pounds and Quaresma will be transferred for 30 million pounds Manchester City is an example.

There is financial support, a recognized champion coach in football is at the helm, and a team of players who have won the Premier League championship.

This kind of Aston Villa's rising momentum has been soaring, it is difficult to stop it!

The headline on the front page of The Guardian is: Vera is really going to get up! Are Manchester United, Chelsea, Arsenal and Liverpool ready? !

Chelsea: ~~(﹁﹁)~~~

Manchester United: o(￣ヘ￣o#)

Arsenal: (;′⌒`)

Liverpool: ㄟ(▔, ▔)ㄏ

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(End of this chapter)