The Heroine’s Route is Wrong

Wang Qize, He Wenzhou, and Zhao Qingyi made an appointment with Huo Ziyan for dinner, and found a small box in a high-end restaurant. After Xuanxuan, they had three drinks.

He Wenzhou spoke, saying that he wanted to borrow some of Huo's first-line data on the clothing industry.

Huo Ziyan smiled and glanced at Wang Qize, and said, "Mr. Wang, this is a business secret of the company. I am embarrassed by your request."

Wang Qize said: "Huo Shao, you heard about me first. In fact, we are here to seek cooperation. Of course, I can't say that we will win with cooperation, but if we win, we will all benefit."

Huo Ziyan said: "I know you are fighting for the SHINING project, but what good is it for us?"

Zhao Qingyi and Huo Ziyan talked about her views on the current development of the domestic apparel industry, her views at yesterday's meeting, and the common interests of cooperating with Huo Ziyan.

This is not a leak of SHINING's commercial secrets, because Qi Yue did not get their internal information from SHINING to do this project. It was all the conceptual stuff that Qi Yue made by himself.

The success or failure in the short term is determined.

Huo Ziyan just started to think about it, feeling that this woman has great insights into the clothing industry and future trends, and she has excellent eloquence, which is comparable to the female version of Ma Dad.

After introducing her insights, Zhao Qingyi eased her voice and said, "Huo Shao, I think you and SHINING almost have a memorandum for cooperation. When the sales strategy is released, you will also formally sign a contract for processing and production."

Huo Ziyan said: "How does Miss Zhao know?"

Zhao Qingyi smiled confidently and looked suave, and said: "Martin can't make an appointment, but he can play GOLF with you. And if I were Martin, I would choose Huo's cooperation. Your supply chain is still very mature, cost-effective high."

Huo Ziyan felt comfortable after hearing this, but he also knew that she had something bad.

Guo heard her say: "But in the future, the production line will mainly be processed on behalf of you. Are you willing? I think a co-branding that is different from the current Huo's brand and SHINING's current positioning can solve this problem."

Huo Ziyan thought for a while and said, "I think you don't just want data."

Zhao Qingyi said: “It’s best for Huo Shao to collaborate with us on the other side of the public relations in the near future, suggesting that if Martin adopts the radical strategy of Siri’s serious consequences, and if we win this project, we will be able to speak in front of SHINING. . In this way, if you help us, we will help you in the end. Don’t believe that we will not admit it afterwards, because you will have a new joint brand in the future and we will want you to leave it to us for planning. This is a long-term business. Shao Huo, you Right?"

Huo Ziyan smiled and said, "Miss Zhao, this is a well-acted Three Kingdoms."

...

Huo Ziyan went home that night to discuss with Mr. Huo. On the one hand, Mr. Huo really wanted to launch a new brand, and he wanted to be more gimmick. Of course, he was cooperating with world-renowned brands; on the other hand, Mr. Huo felt that it would be no harm to associate with the Wang family.

"You can't give all the data, you always have to keep your hole cards, but don't help out. On the other hand, when you receive Martin and the others, do what Qi Yue said."

Huo Ziyan got his father's approval and extracted some data early the next morning to support Qi Yue. Due to the rush of time, the plan with relatively thin data to support the strategy was quickly congested.

Zhao Qingyi was in charge of putting everything together, sorting out the logic, and making a detailed PDF file and a presentation PPT. Her French is the best, and she sells courses online. In terms of manners, no one can match the company, of course. Let her go.

I had to work overtime on weekends, and then on Monday, the fifth day Martin called it, Martin, Katie and designer Christoph came to visit and listen to their plans.

Yesterday, Zhao Qingyi deliberately bought a SHINING seasonal French Smartcasual professional outfit. Of course, she had a sharp eye to pick out the most suitable one, and she worked hard to match it.

Zhao Qingyi suppressed all the rude and rascal posture, but appeared in front of the person in the state of a beautiful and elegant woman. A kind of young girl has the calm charm of a woman, which perfectly embodies the spirit of this design.

[A girl or young mother who is coming home finds another possibility for herself, which fits the contemporary women's search for self-breakthrough, change the situation, a kind of calmness and life style in the bones. 】

The concept of this kind of advertising is not much different from Si Rui’s hint of exquisiteism, but Zhao Qingyi has better French and better temperament. It feels better to wear SHINING clothes. Moreover, she uses beautiful words and deconstructs the advertising lens to make people feel very good. There is a sense of picture.

SHINING is a light luxury brand, and its simplicity should also be emphasized, which is different from luxury brands. This kind of middle-class economically based women will be the main consumer, and the taste of this kind of women is still more inclined to French brands than the Korean version that is now popular.

Martin can see that Qi Yue's plan is based on the original style of the brand, while SHINING is planning to localize it. The largest market is the Korean version of clothing through research.

It is a kind of enjoyment to listen to Zhao Qingyi's lectures or speeches, and they also put away the heart of going through the scene.

Martin and the others were dissatisfied when they heard her conservative marketing strategy. They felt that their marketing skills were too poor, but they had to be cautious when they heard the industry data support and logic shown later.

"Growing flowers is a big market, but it's not a good market. I personally like SHINING's style, such as me, but I don't like SHINING's Korean style this spring. If you want to buy Korean style, I can buy Korean style. Brands may be cheaper.

We Qiyue are not optimistic about the marketing channels of Guangkai branch in third- and fourth-tier cities. The investment of assets has great cost risk and operating pressure. However, we focus on the first- and second-tier cities and do a good job in making them bigger and brand image. Further clarification can be combined with online sales in first- and second-tier cities to facilitate inventory management and prevent assets from holding too much capital.

Authentic French SmartCasual is always one of the first tier choices for women who grow flowers in the middle and high income groups. First-class French design and quality standards, second-rate sales prices, and third-rate manufacturing costs allow women who grow flowers to spend one-third of their money to experience the French dream design and luxury enjoyment! "

After finishing the presentation of the plan, Martin and others were silent for a long time. This was a completely different idea from the strategy they had seen in Si Rui. They come to plant flowers because they are full of ambitions for the market here. Si Rui can fully satisfy their ambitions, but it must work.

Qi Ze's plan has data.

Martin said after a while, "We have to think about it."

As the vanguard officer and shareholder appointed by the company, if he was inadvertently planting flowers this time, he really couldn't explain to the company and himself, so he didn't directly veto it.

Wang Qize regained his senses from watching his girlfriend's role as a fan, with a calm expression: "Of course, it should be."

Out of the meeting room, Zhao Qingyi, Wang Qize, He Wenzhou and project team members personally sent the delegation headed by Martin to leave.

Wang Qize and others were surprised that Zhao Qingyi was naturally familiar with Martin and other Europeans to give farewell salutes, while other staff members were generally more cautious.

Martin also held Zhao Qingyi's hand, smiled enthusiastically, and said in French: "Michelle, no matter what, you are really good. We really want to find an employee like you in planting flowers."

"You have passed the award. I am honored to have participated in this case and I am glad to meet you."

Christoph also came to say goodbye: "Goodbye, my beautiful lady."

After saying goodbye to the two, she hugged and kissed Katie again.

Watching them get in the car before walking back.

Zhao Qingyi found that Vice President Pan, Yang Feng, Li Wenchao and others looked at her differently. None of them are soil buns, but she is not as good at dealing with foreigners as she is.

Wang Qize clapped his hands and said, "In any case, we did our best. Let's wait for the news. You can take a rest tomorrow."

"Thank you, Mr. Wang!"

"Yiyi, we can also rest." Wang Qize smiled at her.

Everyone looked at her meaningfully again, and Zhao Qingyi's eyelids jumped.

...

After Martin and others returned to the company, they had a meeting to discuss, and they also sent an email to the head office. This is how foreign companies are proceduralized. Because of the time difference, they generally do not handle official business after get off work.

Because Martin and others were convinced by Zhao Qingyi's personal charm and dry goods, even if they were not satisfied with their ambitions, they had to be more cautious.

Martin was invited to visit Huo’s factory. They already had a reminder of cooperation, which is also a routine thing. Martin couldn't help but ask about his morality in growing flowers and operating the clothing industry. Huo Ziyan talked about the hardships and ups and downs of his father and his entrepreneurship for more than a decade. Once Huo’s stores have opened more than 1,000, that’s why he is so strong. The supply chain, but the impact has been great in recent years.

"Five years ago, some domestic brands at the same level as us are not as good as ours. Our quality has always been better. But you are not the same. Your brand image in Europe is also rising. Many people have gone to buy flowers when they grow flowers. Like Chanel or Chanel, SHINING will always be SHINING when planting flowers, so I have confidence in our cooperation."

Huo Ziyan hinted, but didn't reveal the connection between him and Qi Yue.

After hearing the translation, Martin couldn't help thinking: Of course Chanel has always been Chanel. Although there are many Chanel shops in China, they are not so radical. Seeing whether it’s a little dizzy to see the flower purchasing agents and tourists buying and buying in Europe, quickly enclose the land in advance-how much capital investment the head office will spend, can it really last for a long time?

Moreover, Qi Yue's advertising creative explanation is so lens-like, far more vivid than Si Rui's. Qi Yue is really a very active group of people, all of whom are young talents. Moreover, behind Qi Yue is the Wang Group. Wang Qize is the heir of €6 billion in assets. Not many people in Europe have such wealth.

Opening up the relationship with the upper-class society of the local consortium, there are always benefits that cannot be expected now, and you can also show your personal network ability in the head office. If Si Rui caters to the company's pursuit of profit, if it fails, it may be difficult for itself to stand up.

Martin was really shaken, and there was a bias in his heart.