The Industrial Giant Reborn

Chapter 44: On Football

As a century-old financial giant, Citibank has long had similar contract templates for various financial operation plans. After a week of negotiations between lawyers and business teams of both parties, Chen Zhiwen and Citibank reached an agreement to acquire about 50 million Wal-Mart shares in US dollars are used as collateral to borrow 25 million US dollars from Citibank. The money will be used to buy Wal-Mart shares in the stock market again, and the next cooperation plan will be discussed after the funds are exhausted.

The current market value of Wal-Mart is about 800 million US dollars, and 25 million US dollars is about 3%. This ratio is not small. In addition, the Walton family controls most of the stocks. It is estimated that it will take about three months to acquire them slowly. .

And by that time, it will almost reach the 10% critical point. If it is announced again, the Walton family should react somewhat. Of course, Wal-Mart's stock has been rising, and it may also lead to not receiving enough shares, but the advantage of the stock's rise is that the value of the stock has also risen, and it can be used as collateral again.

In short, for stocks, assets, or investments with strategic value that he knows will rise sharply in the future, Chen Zhiwen's strategy is to use bank funds to the utmost. If it is not for the current global economic situation, his leverage can be used fiercer.

After the American incident ended, Chen Zhiwen naturally returned to Hong Kong immediately. He still felt that staying in the Chinese territory was more comfortable.

After returning to Hong Kong, the first time is naturally to go home.

After the company driver drove the car to the gate of the villa complex, Chen Zhiwen walked into the community with a small suitcase. Along the way, he also met a few neighbors and greeted each other a few times. Those who can live in this community are worth basically They are all in the 8 figures, and basically they all have their own businesses. However, the economic crisis that started last year seems to have had a significant impact on the property owners in the community. The popularity is not enough, and several properties have been put on the market. If It wasn't that the price/performance ratio of investing in villas was a bit low, he would have bought some.

The Chen family knew that their son was coming back today, so they had already prepared a sumptuous dinner. Chen Zhiwen ate very well. In the United States, although they ate Michelin-level food, Western food culture is far inferior to Chinese culture. , plus the problem of taste habits, Hong Kong is better.

After dinner, Wu Xiuling directed the Filipino maid to tidy up the kitchen and hall, while Chen Tianfu and Chen Zhiwen went to a study room on the second floor, but it is a study room, but it can also be said to be a small entertainment place, and there are TV massage chairs in it. It is complete, if it is not limited by the technology of the times, it is estimated that there will be more electronic equipment in it. After all, whose study room is used for reading books?

Turn on the TV, and what is broadcast on the radio is a football match, which is the World Cup held in Germany.

Although Hong Kong does not have any strong football teams, there are still quite a few fans who like football. Especially when it is still the World Cup, buying football has become a fad. Anyway, the stock market and real estate are not good. Maybe buying football can make a fortune?

This game was Germany against the Netherlands. A new star of the Dutch team became the focus of the game. He led the team to attack the hinterland of Germany several times, but unfortunately the Germans were too strong, so they just regained the disadvantage. In the first half, they scored 1: 0 ended, and in the second half, although the Dutch team chased forward and scored a goal in the 14th minute of the second half, they were finally scored again by German goalkeeper Muller and lost to Germany 1:2.

"It's really exciting. It's a pity that there are too few people in Hong Kong, and the team can't scale up. If the mainland can participate in the World Cup one day, let alone the championship, it should not be difficult to get into the top eight." Chen Tianfu said with a smile after taking a sip of Red Bull .

"???" Chen Zhiwen was ashamed, and his dad was too good at joking. A large population may not be useful for this kind of thing.

But if it is the Asian size factor, it seems that it does not make sense why the national football team of later generations cannot play in Vietnam...

"Ah Wen, you really don't feel sleepy after drinking this Red Bull drink. It's very similar to coffee. I stayed up late to watch football some time ago, but it was all because of your drink." Chen Tianfu said.

"This is the only way to sell well, otherwise there would be no chance." Chen Zhiwen said with a smile.

During this time, the World Cup was held in Germany. Due to the time difference, the morning games in Germany were broadcast in the early hours of the morning in the United States. This caused a large number of fans to stay up late and wait. Naturally, staying up late at home is impossible. Bars are the best choice, but people drink Drinking alcohol will only make you sleepier. In order to be more energetic, bars must also sell refreshing food or drinks.

As early as when the Red Bull US team was formed, Chen Zhiwen asked the business team to start from two aspects. The first is retail supermarkets, and the second is the ubiquitous bars in the United States.

Under normal circumstances, young people go to bars to drink, but they also order some drinks selectively. Red Bull can refresh people, which is very useful in the bar market, and the coming of the World Cup is even more important. The opportunity of a big promotion, under the propaganda of the bar owner, many people tried to drink Red Bull, stayed up late waiting for the game, and found that the effect was indeed very good, and the concept of "refreshing" will be remembered by countless young people, and they also They will be the most stable customers of Red Bull in the future.

"Unfortunately, it would be great if you put in an advertisement for this World Cup." Chen Tianfu said with a smile.

Chen Zhiwen shrugged and said, "I would like to, but the World Cup advertisements were all sold out two years ago, and you can't buy them if you have money."

As the most famous game in the world, the Soccer World Cup attracts the attention of almost everyone with a TV in the world. Even in the United States, where there are rugby (American football) and baseball, there are still many people who like football. Any international brand will not Give up the sponsorship of this game, especially civilian products such as beverages, clothing, footwear, automobiles, and electrical appliances, all of which are sponsored by seven-figure advertising fees.

Chen Zhiwen also naturally knew the influence of the World Cup, but it was too late, and he could only wait for the next round of the World Cup in Argentina four years later.

"It's a pity." Chen Tianfu nodded and said.

"It's okay, when we have money in the future, let's buy a Euro League team for fun." Chen Zhiwen laughed.

In the future, Red Bull’s demand for advertising will be endless. Instead of spending hundreds of millions of dollars or more every year on cheap advertising companies, it is better to invest in buying a team by yourself, which can save a lot of advertising costs and the team itself can also be profitable. , kill two birds with one stone.

"That's an honor for us Chinese." Chen Tianfu said with a smile.

"What kind of glory do you want if you have money? It's glory if the Chinese team wins." Chen Zhiwen shrugged and said, the Hong Kong team seems to be unable to do it. I don't know if he will give some help after the re-opening in a few years. Is there a chance for this?

If you have a chance in the future, you can try it. If you fail, you will lose a little money. If you succeed, it will not only be a matter of honor, but also have a strong reputation, which is also good for your company.

"Forget it, let's not talk about football, Awen, the RB Shizuoka Bank you introduced recently, I got a loan of almost 50 million Hong Kong dollars from them, and now they want me to loan Japanese yen, do you think it's okay?" Chen Tianfu suddenly asked.

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