The Industrial Giant Reborn

"What about the sales situation in each city?" Chen Zhiwen asked again.

"It's also very good. Many people bought it just to taste it. The feedback was very good. But because the price is too expensive, people may just try it briefly. But many people bought our instant noodles and ate them when they were on business trips. You can eat it soaked or eaten directly." Li Shubing replied.

"So, are there any companies in China that are also making instant noodles?" Chen Zhiwen paused and asked. Instant noodles are essentially very popular when the economy is bad, but not very popular when the economy is good. The reason is that the economy is not good. In good times, many people are short of oil and carbohydrates. Instant noodles are high-calorie foods, which are too tempting for people. On the contrary, in good times, people are troubled by various chronic diseases caused by obesity. Of course, there is no need Instant noodles, unless greedy people occasionally satisfy their cravings, many people in later generations say that instant noodles smell good but taste bad. In fact, it is because there is enough food for a long time. If you really don't feel full for a period of time, you must eat deliciously.

Of course, whether it is popular or not is a relative term. It refers to the degree of popularity. In fact, in economically developed areas, the consumption power is too strong. Even if it is not popular, its sales are far higher than other places with poor economies.

Today's domestic market is, in theory, a very suitable market for instant noodles. However, due to restrictions on foreign-invested products, it is impossible to expand our own products, even if we have money to promote them.

"Yes, many people have copied our instant noodles and even imitated the packaging. However, it is difficult to make the taste the same because of the relationship with the Shanghai Stock Exchange. As long as we give feedback to them, the other parties will basically change it, but they They are domestically-funded enterprises, many of which are local state-owned enterprises, and instant noodles can basically be sold at will. In terms of sales, we still can't compare," Li Shibing said.

"Well, this can be considered bad news." Chen Zhiwen nodded and said.

In the original history, Master Kong instant noodles became popular in the early 1990s. Even if it was a foreign-funded enterprise, the domestic market basically no longer restricted the foreign-invested light industry industry at that time, so Master Kong could quickly expand into the national market. , I can’t do it now.

But it is impossible for him to wait until the 1990s before entering the market, because there are still a lot of talents in the mainland. Many smart people will focus on Hong Kong's industry and then copy it in the mainland. People with vision started buying houses in the 1990s. instead of buying a car.

As Master Kong has opened the market in Hong Kong and many Asian countries, there is no guarantee that anyone will take a fancy to the mainland market of instant noodles. Once they play in the market that is still closed to the outside world for a few years, they will be able to carry a large amount of it in the future. Funds may enter the market too late.

"With the current domestic policies, they are still unwilling to let foreign capital control the market in the light industry." Li Shubing said in a low voice.

"Well, it's not that there are no opportunities. I came to China this time just to solve this problem." Chen Zhiwen nodded and said, heavy industry, domestic policies are basically related to national defense and security, such as chemical industry, petroleum smelting, steel industry, etc. , that is, purchasing technology from overseas, even if the cost is high, must be able to produce it yourself and understand the technology. Not to mention the global advanced level, at least it cannot be too different. If it is not related to national defense, such as automobiles, processing equipment, instrumentation, etc., it must be adopted In the form of a joint venture, foreign exchange can be reduced to the greatest extent by giving up the domestic market and attracting one or several companies to cooperate.

As for the light industry, the various local enterprises below are basically allowed to compete on their own. Not to mention food, even home appliances, they basically purchase production lines from overseas and then produce them themselves, except for things like color TVs, air conditioners, refrigerators and refrigeration compressors. What is not sold abroad has no choice but to be imported. The Midea factory in Yanjing and the Red Bull factory in Shanghai are also able to enter the domestic market appropriately because they can export at the same time and stabilize the foreign exchange balance.

"It would be very convenient if we could sell it freely in the country." Li Shubing said with bright eyes.

"Complete freedom is a bit difficult, but it is no problem to further expand the domestic market." Chen Zhiwen said with a smile.

"What do I need to prepare here? Expand production capacity?" Li Shibing asked.

"This factory is basically at its production capacity limit. You give priority to cultivating some suitable talents. When the new factory is built in the future, these people will come over, including you. The next large factory will be our Red Bull's general production base." Chen Zhiwen said with a slight smile.

The current Red Bull factory is just a small test to enter the domestic market first. It is not very large and is located in such a residential area. When the time is right in the future, we can dismantle it and use the funds earned. Used to expand Red Bull's production capacity, it is a perfect closed loop.

"Okay, thank you Mr. Chen." Li Shubing said. He was originally the management of a small food factory in Hong Kong. Two years ago, when Red Bull entered the food field, he joined the company. Later, he performed well and because of his ability to speak Mandarin. Okay, so we came to Shanghai.

With a salary in Hong Kong, it can be said to be paradise on earth in the Shanghai Stock Exchange, but his ambitions do not stop there. Red Bull has become at least one of the top 100 food groups in the world overseas, so it is impossible to have such a small scale domestically. , as long as he has the right opportunity, he will definitely be able to move up to the next level and become the middle and senior management of the entire group. At that time, he will really be at the peak of his life.

"This matter, no matter how fast it is, it is estimated that it will take a year. This year, we will do it well." Chen Zhiwen asked again.

"Please rest assured Chen Sheng, we will complete the mission." Li Shibing said.

At noon, Chen Zhiwen and Director Ma had a meal in the factory canteen. The simplest fast food mode, two meat and two vegetarian dishes, no limit on rice, but no waste.

Although Chen Zhiwen refused to have lunch in the private room on the second floor, Li Shibing still arranged a quiet place in a corner of the cafeteria. Many employees knew that government officials were accompanying the big boss and did not dare to sit close.

"Mr. Chen, are you going to Yanjing tomorrow?" Director Ma asked.

"Yes, I have been in Shanghai for more than a week, and the time is almost up. There are still many important official matters to be dealt with in Yanjing." Chen Zhiwen nodded and said, he actually thinks this simple fast food model is very good , maybe I haven’t had such an ordinary lunch for a long time.

"The leaders of Shanghai Municipality have already learned about Red Bull's plan for the new factory, and they expressed that they very much welcome Red Bull's continued investment in expanding production in Shanghai Municipality." Director Ma added: "I don't know what conditions Mr. Chen needs, but just say so. "

"I will leave it to Qin Zhihao, the general manager of Red Bull Group, to take charge of this matter. He will take over the matter when the time comes." Chen Zhiwen said with a smile. Although Lei Shengli is responsible for the global Red Bull operations, this time, the layout in the mainland is considered the most important investment in the history of Red Bull. It is also worthy of him staying here for a while. Anyway, there is a phone in Hong Kong. If you need anything over there, you can contact him.

Furthermore, neither Chen Zhiwen nor the general manager of each company is absolutely indispensable to the company. Midea, Red Bull, and Hutchison Whampoa have long had various management alternatives to stabilize the company's operations. , A good company will never rely on one person or a group of people for everything, whether it is at the management or technical level.

Of course, this is just a theory. It can be done in the short term. In the long term, a leader is still needed. So many companies around the world are successful because of CEOs with unparalleled abilities, especially those who are known as Each of the 100 best CEOs of the 20th century is a top management expert.

"I also know Mr. Lei, but for such a large investment, it will always be much more convenient if we can communicate directly with Mr. Chen." Director Ma said.

When it comes to large-scale investments, even the general manager of a large company like Lei Shengli cannot speak in one sentence and cannot make decisions on the spot. Then many things need to be reported again, and a lot of time will be wasted. Talking to the boss is not enough There is no result, but at least you can understand the other party's most direct requirements, so that you can focus on this and then negotiate with the professional team.

"I don't know the details of the investment myself. Lei Shengli and others need to be responsible for the specifics. However, I do have some requirements and I can tell them first." Chen Zhiwen said.

"Mr. Chen, please tell me." Director Ma said happily. If he knew some of Chen Zhiwen's requirements first, he would be much better than other cities. Red Bull also wants to build a new factory. Although the scale is far less than that of Midea, it is still enough to become a local Sex is so hot, even Yanjing City cannot give up a factory with an annual output value of more than 100 million U.S. dollars and an additional tens of millions of U.S. dollars in foreign exchange.

"First of all, I need my products to be able to enter the domestic market on a large scale. Not to mention most areas, at least ordinary people in many cities can buy my products, which are the beverages and foods under Red Bull. In this regard, the above Can the Shanghai Stock Exchange guarantee this?" Chen Zhiwen said with a smile.

"This" Director Ma suddenly changed his expression, and after thinking for a moment, he said: "Mr. Chen, this requirement is currently not in line with our country's national policy, and it is unlikely to be met even in other cities, unless your factory is the same as the current one. , which can ensure foreign exchange balance.”

In fact, this is not the first time Director Ma has encountered this requirement. Many foreign investors have made this requirement before investing in China. There are also many international-level food companies, even larger than Red Bull, but because they cannot meet The conditions for foreign exchange balance have to be left alone in the end.

You know, even the SAIC-Volkswagen cooperation project that has attracted the attention of the highest level of the country has been negotiated for nearly five years and involved hundreds of meetings. The mainland did not give in on this issue. In the end, Volkswagen could only open a channel inside the SAIC-Volkswagen factory. The production line has an annual output of 100,000 engines, of which 20,000 are for self-use and the other 80,000 are exported to balance foreign exchange.

Even the automobile industry has to be like this, let alone other industries. In fact, the food industry is not very needed in China, because domestic factories can do what foreign capital can do. At most, the taste will be different. Unless foreign-funded factories can earn foreign exchange, then domestic factories will definitely Welcome, once again, we must also achieve foreign exchange balance.

"Of course I know about foreign exchange balance, but if I can balance foreign exchange, wouldn't it be the same wherever I invest? Wouldn't it be okay in Yanjing or Guangdong?" Chen Zhiwen said with a shrug.

PS: Please give me a monthly ticket

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