The Industrial Giant Reborn

"A house in Yanjing City?" Chen Zhiwen asked in surprise. Although the current value of the house is far less than that of later generations, it is still very valuable to ordinary people.

"No, they usually come from their hometown, but if you want to settle in Yanjing, you can, but the location may not be that good." Lin Lanshan replied.

"That's not bad." Chen Zhiwen said with a smile. In today's China, many people have not realized the value of houses in the future, especially those who already have houses. Basically, they no longer want to buy a house. For example, in Shenhai City, After many people earn money from part-time jobs, the first thing they buy is various home appliances.

Forget it if it is a necessary TV, refrigerator, washing machine or even air conditioner, but there are still many households with tens of thousands of yuan spending money to buy high-end audio, game consoles, etc., which means they have missed out on a lot of wealth, just like buying a Santana after getting rich in the 1990s. Rather than just a few houses in Shanghai.

Now that Midea has made a lot of investments in China, Chen Zhiwen rewards some outstanding domestic talents with houses, just like he has encouraged Hong Kong employees to buy houses in the past two years.

"Can these athletes participate in commercial endorsements in China now?" Chen Zhiwen asked again.

"Commercial endorsement? Is it a celebrity endorsement company similar to that in the West?" Lin Lanshan asked rhetorically.

"Yes, but it's not just entertainment stars. The same is true for sports stars. For example, football and World Cup champion athletes can basically earn tens of millions of dollars in endorsement fees." Chen Zhiwen said.

"Ten million dollars?" Lin Lanshan's eyes almost burst out. Although the General Administration of Sports is not linked to foreign exchange, as a central department, it has the task of helping the country earn foreign exchange when domestic foreign exchange is tight. Sports The requirements of the General Administration are not high, only 100,000 US dollars per year, but this will cost them their lives. Without external channels, they can only entrust some friends overseas to remit money back or travel back to China, etc. But still can't complete the task.

Now I know that a sports athlete endorsement can actually earn tens of millions of dollars!

"Yes, some of my products are also sold in China, but I don't have any spokespersons yet, so I think finding Olympic athletes is a good choice." Chen Zhiwen said.

The current domestic actors are basically national civil servants, and there are currently no actors who are truly popular in the country. They are not even as well-known as some Hong Kong actors because many Hong Kong films have flowed into the country in recent years.

In addition, Midea Red Bull's products are sold in fixed quantities in China, so there is no need for endorsements. However, now that various conditions have passed, the country is about to relax its products appropriately, and even in a few years, foreign investment will Products will be appropriately relaxed, so when entering a semi-free competitive market, endorsements will naturally be needed.

In the future, after Journey to the West becomes popular, you can also look for actors from Journey to the West, but Olympic champions are also good choices, especially the most famous gymnastics prince. After the Olympics, he will be known throughout the country, which is very helpful for promoting your products. of.

"Is it foreign exchange settlement?" Lin Lanshan asked after hesitating for a moment. Although it was a bit awkward to ask directly like this, there was no way. The bureau was also short of foreign exchange, and he had been named and criticized many times because of this.

"Okay." Chen Zhiwen nodded and said. Although the advertising industry in China has developed for several years, it is still the most direct newspaper advertisement. There are also TV advertisements, but they generally just show off the product and introduce it. Even if someone appears, they will It is just to introduce or cooperate with the product, and there is no concept that "people" are the most important factor in advertising.

Of course, in this era, there is a general shortage of materials in the country. Basically, if you have something, you don’t have to worry about selling it. Therefore, advertising is generally very effective. There is no research on how to maximize the value of advertising. When there are more competitors in the future, the role of celebrity endorsement will also be It will be discovered naturally, and then it will be exploited.

"Okay, then I think there should be no problem with this matter, but the details need to be reported to the country." Lin Lanshan said.

"Okay, thank you for your hard work, Director Lin." Chen Zhiwen said with a smile.

"You're welcome, this is what I should do." Director Lin chuckled.

After that, Chen Zhiwen also took some photos in the Olympic Village and took photos with many participating athletes. It was his first time to come to the Olympics. The same was true for domestic athletes. They were all very historic. This was also done by Chen Zhiwen himself. The important purpose of coming here, otherwise for some simple business cooperation, just let my subordinates come.

Of course, he is also interested in it. When he comes to Los Angeles, he also needs to watch the Olympic Games.

On July 28, the Los Angeles Olympic Games officially begins.

Chen Zhiwen, Liu Xiaoli, several bodyguards, Woz, Henry Morgan, parents Chen Tianfu and Wu Xiuling, as well as several of the most senior business leaders in the United States, were also invited by Chen Zhiwen to watch the Olympic Games.

No matter what society, rich people have unique special treatment. The most common ones are first-class cabins on airplanes, VIP waiting rooms at airports, etc. These are very different from ordinary economic travel. The same is true for watching the Olympic Games. The Olympic Stadium also has VIP rooms, but the price is naturally several times higher than the price of the seats at the front and with the best position in the ordinary auditorium below.

Rich people from all over the world are vying for this position, especially for popular sports, the price of a seat is as high as tens of thousands of dollars, but it is not a problem at all for the rich. Their own industries, within a few hours of watching the sports meeting, The wealth generated will exceed this value.

However, Chen Zhiwen did not buy those popular sports competitions, because these are basically not what the mainland is good at. With Asian physiques, strenuous exercise is still inferior to whites and blacks. Unless some competitions have weight restrictions, then they can compete, and Or some non-strenuous exercise competitions.

There is another reason. It is true that the domestic economy is not doing well and the people are not eating well. Even if the base is large, the most cutting-edge athletes in some industries cannot be selected. After the 21st century, the country will generally have no worries about food and drink, and the number of Olympic gold medals will be only A rising tide lifts all boats.

Of course, football is an exception, everyone understands it.

This first event is naturally the opening ceremony of the Olympic Games. The media from various countries are also in their own positions, filming all the scenes and transmitting the signals back to their own countries through satellites.

On the wall next to the opening ceremony, there are more than 30 brand advertisements that sponsor the Olympic Games, forming a circle. These 30 or so companies are basically the top ones in their industry. The sponsorship fee of any one of them, Some are in the millions, while others are more than 10 million US dollars.

Although more than 30 is a lot, the Olympic Stadium is very large, and every advertisement is very large in both image and text. Even a camera shooting from the opposite side can clearly capture all the advertising content. In other words, as long as it is Anyone who watches the game on TV can clearly see the advertisement. This is an advertising opportunity that can be exposed to hundreds of millions or even billions of viewers at a time. Moreover, these viewers are also groups with good financial conditions.

Red Bull, Very Coke, Midea Computers, Midea Game Consoles, Midea Home Appliances, etc. are also on the list. Although the price is not low, such an opportunity only comes once in four years, and it will not be so easy in the future, because this time, Chen Zhiwen rushed to an early meeting and arranged for someone to contact the newly established Olympic Committee Business Group as soon as possible. Knowing that it had just been established at that time and the Los Angeles government would not provide any money, people from the Olympic Committee's business team even asked for office space many times. Some offered to give money, so naturally they signed the contract immediately and the price was relatively low.

At the opening ceremony of the Los Angeles Games, more than 1,000 dancers performed "Olympic Workers". The rhythmic and melodious music matched just right. In the finale after the opening, a helicopter suspended a motorcycle and flew over the Olympic Stadium. Up in the sky, exciting.

"The dancing of these people is really good." Liu Xiaoli said after watching it. As a former professional dancer, although she has not had much exposure to Western dance, the difficulty and artistic characteristics of the movements can still be seen.

"For the Olympic Games held once every four years, a big country usually takes nearly ten years to prepare. Of course, it can select the best artistic masters to hold the opening ceremony." Chen Zhiwen said with a smile.

"If the Olympic Games are also held in the mainland, maybe I can participate in the opening ceremony." Liu Xiaoli added.

"It won't be possible in the short term. It is estimated that we will have to wait until the economy reaches at least the middle level in the world." Chen Zhiwen shook his head and said that Los Angeles can still make profits through various business means by hosting the Olympics, but the premise is that the entire city itself has relatively good infrastructure. This is not the case in mainland cities today.

"Well, I don't know when we will see the Olympic Games held in China." Liu Xiaoli nodded.

"There is always a chance." Chen Zhiwen smiled and said: "In the next few days, there will be various games. Have you chosen which games to watch?"

There are many competitions in the Olympic Games. It is impossible for one person to watch all the competitions. Just pick the ones you like.

"I just want to watch sports involving us Chinese." Liu Xiaoli said.

"Okay, I'm about the same." Chen Zhiwen said with a smile. People from other countries didn't seem to feel anything, and they didn't have the slightest sense of belonging.

July 28th to August 12th is the competition time of the Olympic Games in Los Angeles. It is not very long. Chen Zhiwen, Liu Xiaoli and a group of people are watching the competitions of Chinese athletes. If they can advance, they will continue to watch. If they fail to advance, they will be replaced. one.

Under their witness, the mainland won a total of 15 gold medals, among which Li Ning, the "Prince of Gymnastics", gained global attention.

On August 13, Chen Zhiwen came to the Olympic Village again and met Li Ning.

"Mr. Li Ning, this is my business card." After seeing Li Ning, Chen Zhiwen handed him his business card. (End of chapter)