The Point Guard is Here

In the mid-1990s, with the birth of the Jordan series, an upsurge of basketball shoe culture was initially formed worldwide.

The last wave was the wave of canvas shoes brought by Converse.

It can be said that since 1917, Converse has always been the king of this subdivision field. In the 1980s, it was recognized that the two superstars who ruled the NBA, black and white duo, Larry Bird and Magic Johnson were the spokespersons of Converse.

In the 1970s, Adidas' SuperStar series was popular for a while, but it was quickly copied by the larger Converse and then digested.

In the 1980s, Nike launched a blockbuster product, Air Force One. The name of the first pair of basketball shoes with built-in air cushions made a great wave, and it invited 6 heavyweight stars at the time to endorse (Moses Malone, Michael Cooper, Jamal Wilkes, Bobby Jones, Mi Cher Thompson, Calvin Knight), respectively, represent grandeur, durability, transcendence, heroism, coherence and purity.

Immediately, Nike opened its eyes and selected Jordan, and rebelliously introduced the "black and red" color scheme, which caused great attention with the forbidden gimmick.

Then again, with the strong rise of Michael Jordan in the past decade, Nike has also become the leader of the basketball shoe market, leaving behind other brands.

The irreversible decline of the veteran sneaker manufacturer Converse, although there is still a lot of appeal, but the declining situation is difficult to reverse.

Adidas, a brand from Europe. They are the dominant players in Europe and have actively entered the basketball shoe market in recent years, because basketball shoes have more application scenarios than football shoes, and they are very willing to spend money.

Reebok is also a company from Europe. They started with running shoes. In recent years, they have also ambitiously wanted to get a share of the basketball shoe market. They are known for their excellent quotations.

Fila brand, an Italian brand. They signed Grant Hill at a very attractive price in order to promote the business.

In addition, there is the street brand And1. They value Fan Xi's fancy ball control and the unique way of playing in the NBA. They hope that Fan Xi can become a member of the brand.

Before the start of the meeting, Fan Xi looked down at the quotations of several brands and their introductions.

Frankly speaking, every quotation is an amount that Fan Xi could not imagine before.

Nike has opened a five-year endorsement contract of 7 million US dollars.

Although And1 is not as rich as other brands, they are willing to take out equity.

This is what makes Da Smart very happy.

Adidas's offer is similar to Nike, but the price he gives is after tax. This is very sincere.

There are also Fila and Reebok, their prices are actually the same as Adi.

However, Sam Powell was not satisfied with this.

Fan Xi didn't have any urgent thoughts about money at this time, and his strength had been improving, so he left it to Sam Powell to operate.

really.

Powell's actions annoyed these negotiators who came here specially.

Nike's marketing manager saw the executives of other brands run away. He slapped and yelled. In an extremely arrogant tone, he expressed that Sam Powell was playing with fire and provoking Nike.

Powell was calm.

He pointed to the door very strongly: "You are out."

This made Humphrey, Nike's senior manager, angrily laughed: "Do you really think Jack Fan is Michael Jordan? Jordan was not so arrogant back then."

Sam Powell was quite calm. He said: It was because he had chosen an agent who had no vision.

it is good! it is good! it is good!

Humphrey trembled with anger, snorted coldly, and left with his assistant.

Before leaving, he also left the ruthless words: "You will regret this arrogant behavior one day."

Powell's voice chased it out: "Nike will fire you for your performance today."

The two are tit-for-tat.

Then, negotiators from other brands took their seats while looking at each other.

Powell provided each of them with a copy of Fanschie's detailed information.

"The first page is the physical test report of Jack when he first joined the league, and the second page is the physical test report of Jack before the All-Star game. You are all experts in the sports field. You should know what such an amazing increase means in just six months."

"Jack is only 17 years old this year, and his body is still developing rapidly."

"And he is already the MVP of the All-Star Game, the record holder of a rookie assist record. He has amazing popularity on and off the court. In New York, more than one-sixth of the season ticket holders are his **** fans, only fans. . This is his first season."

"Also, don't forget. Jack is a Chinese. His country has the only development potential in the world, just like Jack. This is an immeasurable market, and I believe you should be prepared for it."

"By the way, the fifth page is a report I recently made in Tokyo, Seoul and other places. Jack is becoming a basketball star comparable to Michael Jordan. His influence in Asia is even more amazing than you think."

"Don't limit your vision to the court, and don't focus Jack's influence on the basketball circle. He is the only yellow guy who plays in the NBA. Don't tell me, you don't want to do this kind of unique business."

"..."

Sam Powell talked freely.

This surprised Fan Xi who was sitting behind the screen. He didn't expect that Big Smart would really have a smart day.

However, his statement obviously did not convince every sponsor.

The representatives of Converse stood up after whispering for a while and expressed that they had done research in this area. They believe that the Chinese market is not as big as Sam Powell said, and it is difficult for them to afford a pair of sneakers with their spending power.

With that, they left the meeting site.

Powell was not worried at all.

Congratulations even to the brand owner who was born: "Congratulations to you for missing another competitor."

Then, Powell introduced the content of other pages.

He defines Fan Xi as a fashion person. He believes that another core competence of Fan Xi is his urban style, which is his attraction to women.

This makes the three major sponsors very interested. Only And1 has no plans for the female market.

At this time, Adidas told Powell: "Your information does allow us to dig out more of Jack's value, but we can increase the price. We now want to know what your appeal is."

"No less than the contract between Michael Jordan and Nike." Sam Powell's answer is simple.

"There is no such possibility."

Adi clearly expressed his attitude at the time.

Then, he wanted to elaborate on his reasons, saying that Fan Xi and Jordan are so far apart... Powell didn't let him go on, but simply told him to go out and turn right.

Adi also left angrily. Before leaving, he said harshly, saying that sooner or later Little Jack would be harmed by your stupid and arrogant agent.

This sentence made Fan Xi frowned behind the screen.

To be honest, at this moment, he also feels that Powell's asking price is a bit excessive. Higher than the contract between Jordan and Nike... Isn't it too cruel? Normal people would not agree.

At this time, and1 also stood up and left silently.

Only two brands remain, Reebok and Fila.

A British brand, an Italian brand.

The Brits have always been known for their **** chucking sticks. Similarly, the British have a keen sense of smell, and in history, they have always been able to successfully stand in line. For example, the Reebok brand disagrees with Converse's previous judgment, and they believe that China has great market prospects.

So, they asked a question at this time: "Jack is Chinese? Not American?"

"I can tell you with certainty that he is of Chinese nationality."

Powell's tone was affirmative.

Then, the Englishman got up and he started calling back to report.

But it can be seen that they can't give Jordan the same treatment. They were born as a chicken thief, and they want to wait for Fila to squeeze and pick up the bargain.

However, Italians are romantic.

It is full of gambling colors, even a bit ‘ignorant’.

When their vice president called to ask for instructions, he said simply: "Mr. Powell, you can hear that you are very optimistic about Jack. So, can you accept the gambling agreement?"

"We can establish a sub-brand for Jack, and we can also separate his sneakers. However, our fixed endorsement fee will not be very high. However, he can enjoy a sales profit share. Moreover, the higher his honor in the NBA, The higher his share ratio..."

Before the vice president’s words were finished, Powell said with certainty: “Your speech is very constructive, and I appreciate it. However, one thing must be emphasized that we need more than just dividends. There is also equity. And... you have to allow us to buy back the stock of the parent company."

Sam Bauwell had a big plan.

However, the vice president of Fila did not explicitly refuse. For a shoe brand that is not too large, this is a gamble.

But they gambled.

The difference from the British is that the Italians discussed the details with Sam Powell soon after a phone call.

At this time, Fan Xi was also invited out.

Fan Xi hesitated a little at this time.

Because this is really a gamble.

Within the framework proposed by Fila, he can only get a fixed income of hundreds of thousands of US dollars each year from Fila, and a 5% dividend.

but.

If Fan Xi can become an All-Star for three consecutive years, his dividend will reach 10%.

If Fan Xi can get the assists king, the dividend will also rise in the current season.

The more honors you get in a single season, the higher the rate of rise.

The rules are still under constant discussion.

In the end, Sam Powell threw a shocking bullet: If Jack becomes the finals MVP, Jack's profit dividend should not be less than 20% in any subsequent year.

If Jack gets the MVP of the three consecutive championships and matches Jordan, then Jack’s dividend will exceed 55%, and he will also own the equity of the subsidiary and the parent company...

This is an impossible task.

But Powell was very arbitrary.

He firmly believed that Fan Xi would definitely be able to surpass Jordan, this matter, he never doubted.

Fan Xi didn't know where his confidence came from, and even his own confidence was not so full. After all,...three consecutive MVP titles. It's too difficult to need the right time and place.

However, Fan Xi accepted the challenge.

When Fan Xi and the brand have reached a general agreement, the detailed rules will enter a lengthy negotiation.

Both parties will also invite the best lawyers to formulate the terms, which is destined to be a long-term see-saw.

At this time, Reebok representatives finally returned after the call. They were very surprised to see Fan Xi.

But before they came to lower the price, Sam Powell stated that he had reached a preliminary agreement with Fila.

If there are no new changes, there will be no contact with other brands.

Reebok panicked suddenly.

They cared about Fan Xi very much, but after this call, everything changed.

Fila was very happy.

They think this contract is very beneficial to them, because it doesn't cost much, even if Fan Xi does get the company's equity in the future and takes more than half of the dividends. But at that time, he was already three consecutive MVP, just like Jordan now, how brilliant the whole brand will be!

Fila believes that this wave is definitely not a loss.

They like this kind of gambling.

Most importantly, they now have two hot stars in the basketball circle, Grant Hill and Jack Fan.

If everything goes in the direction they imagined, it is not impossible for Fila to become the number one brand in the basketball field.

After all, Grant Hill is Jordan's successor.

Fan Xi's goal is to win the MVP three consecutive times!

This is the real crouching dragon and phoenix!

…

Fan Xi saw news reports about this negotiation on the news the next day. Brands such as Nike and Adidas humiliated Fan Xi's management team condescendingly, accusing Fan Xi of being too arrogant and wanting to eat swan meat.

This made Ewing and the others also come to ask about Fan Xi's situation, and Fan Xi told a little about the situation.

When they learned that Fan Xi had rejected the endorsement of the brand's million-year salary, all of them were dumbfounded and called Fan Xi crazy.

In their view, this is already a sky-high price contract, comparable to the price tag of a first-tier superstar. Even many first-tier superstars do not have this price.

"Why refuse?"

No one can figure it out.

Ewing even suggested that Van Shee fire Sam Bauwell, because David Falke told him: Bauwell is an idiot.

In fact, Ewing has also dealt with Powell before: He is a butterman on the court, unable to catch the ball. Jordan hates this kind of buttery hands.

Fan Xi didn't know what to say.

Then ~www.wuxiamtl.com~ put on Fila sneakers silently.

Pat Riley also took a deep breath when he learned that Van Hee had refused the sponsor's multi-million dollar sponsorship.

But at the same time, there was a thought in his heart that made him even more breathless.

The kid Jack... is not a madman. Does he have the confidence to become a superstar? Now, everyone underestimates him? His goal is not to become the assist king, not to become the tactical master and the king of role players?

This thought made Pat Riley's mind startled.

Suddenly he has a kind of happiness to develop a line. Is the kitten really going to become the big tiger in the future?

But. Really can?

Jack's physical fitness can continue to skyrocket?

...

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