The Rebirth of Wealth

In November 2009, it left countless traces in the retail history of China.

Traditional retail, online retail, new retail, these terms complement each other, so that China Retail has entered an unknown future.

In mid-November, the giants in the traditional retail field bowed their heads, dormant.

For a time, the entire Huaxia seemed to have only a distance left.

The online hegemon, who surpassed eBay in 2005, has been the largest online shopping platform in China and even Asia.

However, shortly after defeating eBay, a far-sighted mall was established.

When Yuanfang Mall was established, Dibao was already the largest online shopping platform in Asia. Ma Yun even clamored to become the world's largest shopping platform.

At that time, Lao Ma's gaze was no longer a domestic e-commerce platform.

Whether it is the eBay that is surpassed, or the established e-commerce platforms of Dangdang and Excellence, Ma Yun has never put his eyes on it.

As for Jingdong, what is Jingdong?

When digging treasure to become the Asian hegemony, JD.com's daily transaction volume is less than 100,000!

Lao Ma hasn't even heard of this platform. JD.com, which has been established for many years, is not as famous as the newly established Yuanfang Mall.

Of course, at this time, Lao Ma did not put the distance in his eyes.

When the remote mall went online, he took a novel attitude and participated in a spike activity.

At that time, Li Dong seized the opportunity and borrowed Lao Ma's fame to hype it hard.

Ma Yun actually didn't care.

At this time, although he controlled China's largest e-commerce platform, his reputation was not great, and his strength was not too strong.

Li Dong borrowed his fame and hype, in fact, to help him become famous.

Both sides are mutually beneficial and everyone understands that now is no longer an age when the wine is not afraid of deep alleys. Since Li Dong took the initiative to help the hype, Ma Yun also defaulted.

At that time, Ma Yun thought more about the young people nowadays.

At that time, he looked at Li Dong from the perspective of his predecessors and pioneers, from the perspective of looking down.

But in just a few years, especially a heavy snowfall in 2008, everything has changed!

In a heavy snowfall, the disadvantages of digging up treasures became apparent.

The disadvantages of C2C are also exposed, lack of centripetal force, difficult to manage, lack of perfect own system, and the ability to resist risks is too weak ...

Under all kinds of drawbacks, Ma Yun thought of seeking change.

Thus, Tmall came into being.

Not just Tmall, Cainiao Logistics was born.

Ma Yun is actually more humble and cautious than outsiders imagined. He chose to absorb the strengths of the enemy and make up for his weaknesses at the first time.

If you change your opponent and immerse yourself in the thrill of defeating the treasure, you may soon be defeated by the treasure.

But Ma Yun's opponent is Li Dong!

Li Dong didn't stop at all, and he didn't regard the defeat of the 2008 treasure as much honor.

In the few years since the rise of e-commerce, in Li Dong's eyes, Huaxia's e-commerce, including e-commerce platforms around the world, is rubbish!

In Li Dong's mind, it has been compared with the treasures that have been drawn for many years, Tmall and Jingdong after many years.

At that time, others had a record of 100 billion a day.

At the beginning of 2008, the treasures could not be worth 100 billion transactions a year.

Defeating the treasure at the moment, in Li Dong's view, of course, naturally there is not much excitement and glory at all.

So, Li Dong marched toward a goal that others could not imagine, and struggled.

One hundred billion yuan a day, in Li Dong's opinion, is a must, because he knows there will be.

But to everyone, such a goal does not exist.

Even Ma Yun, he had never thought of letting the treasure to create such a miracle.

Different positioning, different goals, different pursuit of nature.

In the distance, the treasure was thrown away, and there was no stopping at all. Instead, it walked faster and faster, and faster and faster.

In the end, he took the position of overlord.

In just a few years, the distance not only surpassed Tmall in B2C performance, but Wanjia.com, which was established later, also caught up.

On November 11, 2009, with a transaction volume of more than RMB 30 billion, Wanjia.com completely turned the dizziness of digging up treasures, and was unable to turn the sky up again.

By this time, Ma Yun was completely awake.

He is not a person who easily admits defeat, even if the opponent is strong, he will not easily compromise.

The online shopping market still has some prospects, great!

This point, after the rise of the mobile Internet, Ma Yun saw it.

But when there is a big mountain in front of him in front of the treasure, there is a demon sitting on the mountain, Ma Yun thinks he can give up.

Unless one day, the demon left.

Then he can look back and move the mountain a little bit, Ma Yun has this confidence.

But the evildoer didn't leave for a day, and Ma Yun felt that it was futile to do anything.

After doing countless measurements, Ma Yun made the most favorable choice for Ali.

Sell ​​treasure!

Not only is selling treasure, he wants Li Dong to understand that Ali and the distant place no longer have any conflicts of interest, so almost all industries related to treasure are in his sales catalog.

In addition to Alipay!

The sale meant that Ma Yun conceded defeat and bowed to Li Dong.

...

As soon as the news of Ali's sale of online shopping business came out, the business community and ordinary people did not have many surprises, but felt a sense of course.

Even many people feel relieved.

Big merchants fell, Hua Run fell, and companies such as Wumei, Wushanglian, and Gaoxin surrendered.

Now that even Ali has surrendered, should the mountain that lies in front of everyone stop?

Since 2006, the business world has hardly stopped.

After a few years, everyone was a little tired, tired, and even a little scared.

At this time, many people hope that Li Dong can take back his offensive horn.

...

Yuanfang Building.

Li Dong leaned back in his chair and smiled lightly: "When everyone wants you to be quiet, it is a good choice to withdraw your fists at this time.

However, even if the king of beasts temporarily stops the soldiers, I can eat the rest and others can eat it!

I have n’t eaten it yet. If someone wants to eat it, I have to ask if I agree or not!

Jingdong's ambition is not small, at this time, Ali handed over the treasure, not only for money, but also for the recognition of the distance.

This is a status recognition!

At this time, JD.com actually wanted to store the treasure, and Liu Qiangdong wanted to take the food out of the tiger's mouth. The courage is not so big! "

Yuan Chengdao sitting across the road smiled: "The courage is indeed great!

Of course, there are many calculations.

Successful, the best, Jingdong digested the resources of Treasure and Tmall, and soon a second prototype will appear.

The original drawbacks of digging up treasures will be discarded in the process of digestion, which is more cost-effective than digging up treasures.

Failure, in fact, does not hurt.

What is JD? How many people know?

But this time, when the distance is in full swing, JD.com dares to seize food, so that everyone will know what JD!

Let all investors see clearly that in China, there is also a capable person who has the courage to compete with President Li!

Liu Qiangdong does not necessarily have to dig up treasure to become Jingdong, the key is that this is a self-marketing.

All topics related to distant places will be the topics of concern to China and the world.

He opened his mouth and sold himself to the whole world, how simple.

If you rely on yourself, even if all goes well, you want to achieve such a goal, at least five years, or longer.

Now, with this opportunity, he can save five years. "

Li Dong Wenyan smiled and said: "Indeed, I am afraid this is also his original intention.

He probably thought that I would n’t care, but in fact, when I switched to other entrepreneurs, I really would n’t care. "

As soon as these words came out, Yuan Chengdao suddenly felt a little bad. This bad thing did not refer to himself, but felt bad for Liu Qiangdong.

Li Dong did not let him down, and soon said: "But he met me!

Liu Qiangdong's ambition is not small.

He is just like me, and even more so than me. The grassroots' desire for success is stronger than everyone's.

Although JD.com's reputation is now low, Liu Qiangdong has experienced fewer setbacks than anyone else, and can dormant.

In the end, I really want to make it bigger. You are not his opponent, it is difficult to say.

The path the distance is taking now is actually related to him.

When I went to Beijing, he put forward the ten-section sugarcane theory, which could be regarded as a perfect foundation for the distance. In fact, the distance is now based on this theory.

Now that we have taken the path of others, let others nowhere.

Otherwise, once turned over by the other party, we have nowhere to go.

Now JD.com is not a concern, but they still have to suppress their arrogance.

Especially the other party is still cooperating with Wal-Mart. The enemy's friend is our enemy!

Dealing with JD.com is not difficult, just start from the supply chain.

You can figure out how to do it. In short, let everyone understand that Li Dong is very stingy. My results can only be eaten by me. After I finish eating, others can drink soup.

When I have n’t eaten, anyone who wants to **** food from the tiger ’s mouth must be careful to become a tiger ’s food. "

To Li Dong, Yuan Chengdao didn't care about cleaning up Jingdong.

From now on, it is not too simple to suppress a small online platform.

Yuan Chengdao was more concerned about Li Dong ’s evaluation of Liu Qiangdong. He did not expect that Li Dong would think that after Liu Qiangdong became bigger, these people would not necessarily be opponents!

is it possible?

In Yuan Chengdao's view, the possibility is unlikely, or that they never thought of this possibility.

However, since Li Dong said, Yuan Chengdao still paid a little attention.

The two of them took the story of Jingdong, and did not go on.

Liu Qiangdong intervened at this time, more to speculate on himself in order to take advantage of the opportunity to market himself, and the distance from the threat to a distant place is still far away.

Even if it did not attract attention, Yuan Chengdao felt that Liu Qiangdong would never have the chance to be stronger.

It may be Liu Qiangdong ’s biggest mistake at this time.

After saying this, Yuan Chengdao returned to the topic and said, "Ali has offered a price of 10 billion US dollars.

Word of mouth, Tmall, AliExpress, rookie, Xingchenji ...

These businesses are packaged and sold, it seems that Ali is not going to continue to do online shopping ... "

When he said this, Li Dong shook his head and smiled, "This is not always possible.

Treasure now, Tmall, in fact, have many drawbacks.

Sometimes overthrowing the reconstruction may be simpler than stitching.

Ali's experience, coupled with absorbing the previous lessons, once again enters the field of online shopping, will only be more perfect and stronger.

It is not necessarily good intention to package these failed products in one package and sell them to a distant place.

In fact, it is useless for us to ask for so many things.

Neither word-of-mouth nor their logistics system has any supplementary effect on us, and so is Tmall.

What I really want is the merchant and user resources accumulated over the years and some channels abroad.

Ma Yun knew what I wanted, but he still threw it to me with all his brains, but he was actually uneasy and kind.

Of course, everyone knows that I still need to pay for it.

Other tatters, although not very useful, but choosing their essence is not a complete waste.

At 10 billion US dollars, Ma Yun knew that it was impossible.

Even if I really gave him 10 billion dollars, he was not always happy. "

Li Dong said with a smile: "Things that are not needed are worth 10 billion US dollars. How much is Ali worth?

The current treasure is about 3 billion US dollars.

Of course, rookie and Xingchenjiu have some things that we still need.

Continue to talk with Ali, the price is reduced to about 4 billion US dollars, so that the old horse does not want to open the lion's mouth, otherwise it will take two shots. Although it will take a little time to expand in the distance, it will be worthless to take the treasure.

Now Lao Ma is afraid to get a sum of money right away, even if he gritted his teeth.

In fact, the price I gave is not low. These small businesses like JD.com are so powerful that they are talking about it. Who really wants to buy out treasures for billions of dollars?

Even if you agree, it will not be cash, the shares plus a part of cash is almost the same.

Lao Ma is not asking for shares now, but what he needs most is cash.

And those who can give cash, a lot of cash, are now only far away.

Therefore, we can only sell it to us, and only sell it to us. Not only do we have to buy each other, but the other party also needs to buy them from afar. "

Yuan Chengdao heard the words for a moment, then understood Li Dong's meaning, and his eyes moved: "Mr. Ma is going to catch people?"

Li Dong nodded and said with a smile: "Lao Ma has long been impatient. Sometimes, shareholders are really annoying, especially shareholders with a lot of voice.

The business has been smooth and smooth, and these shareholders will not be an obstacle.

Once some troubles are encountered, these shareholders are actually the biggest source of troubles.

If you change to me, they will kick them out. "

Yuan Chengdao's eyes moved again, and he whispered, "Would you like to take the opportunity to win Ali directly?

At this time, the timing is the most appropriate.

Ma always wants to catch people, and Yahoo and Softbank probably do n’t want to stay.

We do not buy Treasure, Ali has no funds to complete the equity repurchase program ... "

Li Dong waved his hand and said: "Lao Ma is still confident. Someone is supporting him.

Although I do n’t know exactly who it is, I can probably guess.

It ’s enough to be a Big Mac in a certain field. If you want to be a Big Mac in multiple fields, it ’s a bit of a taboo.

You have to wait and see. This time, the foreign capital of Yahoo has been driven away. Soon Ant Financial will return to Ali ’s arms again, and there will be many more country-level institutions to enter.

Nowadays, there are some restrictions on the distance, and the IT industry is Ali.

As for companies such as Baidu, they do not overlap much with our business and cannot replace us.

Ali has this ability. Once we do not do well, Ali can replace it without causing much change.

Of course, it ’s okay to see through and not to understand.

Therefore, we should not get involved in this internal Ali battle. "

Yuan Chengdao was clear, and after thinking about it, he asked, "What about us? In fact, we can also introduce some institutions into the distance ..."

Li Dong shook his head and said: "In such enterprises, Ali is enough.

We do n’t need it. It ’s not a good thing that we introduce at this time, which is not conducive to our entry into international development.

The positioning of Yuan and Ali was similar in the past, but it is different now.

When we have a firm foothold in the world, we will talk about it then.

Of course, it was your business then. "

It is not surprising that Yuan Chengdao said such things to Li Dong.

Li Dong is going to go down from the front desk, and now there are almost all high-level officials.

The time will not be too long, nor too short. After the distant retail listing, Li Dong may leave.

This time is different from the past, when Li Dong left at that time, in fact did not have much impact on the distance.

But even if Li Dong left, Yuan Chengdao knew that the distance was actually Li Dong's distance.

His personal imprint was too strong, and even after five or ten years, he returned again and shouted his arms, and people from afar would stand on his side, even if he was not absolutely controlling.

This prestige ~ www.NovelMTL.com ~ is often only found by the founder, not the average founder.

And Li Dong obviously has enough prestige.

In the eyes of people from afar, Li Dong has long been on the altar.

...

From the office of Li Dong, Yuan Chengdao shook his head.

At this time, he was actually in a trance.

Perhaps, taking Li Dong's class is not a good thing.

Li Dong's brilliance is too strong. Such brilliance cannot be dissipated within three to five years. At this time, he succeeded Li Dong and faced only pressure and tests.

Successful, that is Li Dong's credit.

Failure, it is the responsibility of the successor.

Thinking about it, Yuan Chengdao sighed, not only them, entrepreneurs of this era, who was not crushed by this young man.