The Rebirth of Wealth

There is no shocking language.

The simple opening remarks, mixed with Cantonese Putonghua, make everyone excited.

The old gentleman said slowly: "Today I have the honour to be able to receive you all, and the entire Yangtze River Group is flourishing."

There was an instant applause and thunderous blush on the court.

There is no other reason, just excitement.

In the eyes of everyone, the old man's face really counted.

The 35 chief executives present, even if all add up, the company's total market value will probably not exceed the Yangtze River Group.

The two sides are not of an order of magnitude at all, but the old man still gives face, can't he be excited?

Li Dong applauded while looking around the crowd.

Seeing that everyone almost carried a pilgrimage, staring at the one intently, suddenly felt a little dull.

It is not jealous, nor does it feel that everyone should not be excited.

But at the moment, Li Dong just felt a little boring, maybe someone in the later generation broke the myth of the old gentleman, or maybe it came from a different wind direction on the Internet, which made Li Dong less devoted than others.

The opening remarks, the polite words, as for the excitement?

Perhaps he underestimated the position of Li Shoufu in the eyes of everyone in this era, and the applause continued for a long time.

It wasn't until the old gentleman pressed his hands that everyone stopped.

After finishing the opening remarks, the old man continued to laugh and said: "Everyone is an excellent entrepreneur in the Mainland. I should learn from you. Today we are just talking a few words, eating and talking, and speaking common sense."

Everyone nodded quickly, obediently picked up the tableware and started to eat.

After a while, someone couldn't help it. Ren Hongbing, who was sitting at the No. 1 table, asked, "Mr. Li, what do you think of domestic companies going global?"

Li Shoufu slowly put down the tableware, thinking for a while before saying: "Doesn't feel anti-dumping in China, there will be big problems in the future.

Unemployment rates are high in many European countries, and Chinese goods are sold there at a reasonable price. The job of the locals is affected, and it will be a matter of time before people feel disgusted.

Domestic enterprises should come up with a way for themselves. The way is not without it. Now domestic manufacturing makes very little money, and the money is made by middlemen.

There are many business opportunities for Huaxia, but to be a successful multinational company, you must build your own market.

Soon after I started my business in the 1950s, I directly found foreign markets and got rid of the agents. Now domestic enterprises do not have too many of their own markets, which is worth pondering. "

Everyone nodded quickly, digesting the advice of the old man, and then another boss at the first table asked: "Mr. Li, what is the difference between the foreign economic environment and the domestic one?"

"China has too many opportunities, there are gold mines everywhere, and Chinese entrepreneurs should seize these opportunities, as for foreign countries ..."

Li Shoufu briefly said a few words about the foreign economic environment, and everyone nodded silently after listening to the comparison.

Is the domestic economic environment good?

Many people are complaining that the domestic economic environment is not as good as abroad, and businessmen are greatly restricted. In fact, when you really go abroad, you will understand that the moon abroad is no less than the domestic circle.

Because there are too many people, it is impossible for everyone to have the opportunity to ask questions.

A few executives on the first table then asked two more questions, and time was up.

Li Shoufu greeted everyone at table one and then walked over to table two.

Xiang Bing and the college professor and several assistants quickly moved along with them, and everyone at the No. 1 table straightened their heads as if they wanted to ask a few more questions.

These people, Li Dong, hurriedly got up and greeted each other. When the old man sat down, Wu Yajun was preparing to ask a question. The person next to him suddenly excitedly said: "Mr. Li, we all respect you. Whether you are in business or family, you have two sons I also have two sons, how do you manage them? "

Li Shoufu thought for a while and thought: "Children should be bitter and let them know how the poor live."

Everyone nodded in a hurry, but Li Dong lipped and said nothing.

Li Shoufu seems to have seen this scene and said with a little interest: "Li Dong, don't you agree?"

Everyone quickly turned their attention to Li Dong's head, as if some could not believe that this guy actually had different opinions.

Li Dong did n’t look at anyone else either. He heard the old man asking questions and smiled and said, “Maybe I do n’t have a deep feeling. After all, I do n’t have children. But I had a lot of hardships when I was a kid. Children can receive the best education and live the best life.

You said let the children suffer a little bit, but I don't have much opinion.

However, I think that suffering is not the end. If you can achieve this goal without suffering, then the so-called suffering will naturally be unnecessary. "

Li Shoufu did not refute. He nodded slightly and said with a smile: "It makes sense. When you have a child, you can try it. A few years later, I hope I have the opportunity to see your child grow into a talented person like you. "

Li Dong hurriedly said: "I borrow your good words."

Originally Li Dong was not prepared to ask questions, but since it was said, Li Dong did not mind asking more.

After thinking for a while, Li Dong asked: "Chairman Li, have you understood the distance?"

Li Shoufu smiled and said, "Slightly know one or two."

"Then can you tell me, what is the biggest disadvantage now in the distance?"

Li Dong was somewhat expecting that he actually asked a lot of people on this question, but the answer everyone gave was not what he wanted.

What kind of shortage of funds and talents are not the fundamental problems.

If you really want money, Li Dong splits several industries casually to go public, and financing is not difficult.

Li Shoufu may not know much about the distance, but Li Dong still wants to see the legend of the Chinese business community, can he give a different answer.

Li Shoufu didn't have the perfunctory or shaking head Li Dong imagined, and pondered for a moment, then said: "The downstream industry is not enough."

"Downstream industry ..."

Li Dong thought deeply, Li Shoufu nodded and said: "Because me and Mr. Fang are also friends, when you bought the era, we talked in private in the distance."

Li Dong suddenly surprised: "Mr. Fang told you about me?"

Mr. Fang is naturally the master of the original era, Fang Keng, this person's status in Xiangjiang is not low, and it is not strange to know Li Dong with Li Shoufu.

It's just that Li Dong didn't expect that the two actually talked about themselves.

Li Shoufu laughed: "You are too young, someone will always pay attention to you."

Simply put, the old man returned to the topic and said: "Distant supermarkets, you are doing very well now. But supermarkets are not just a place to store items in stores, but also an industrial connection point.

The construction of your remote supermarket's own brand and the construction of downstream additional industries have not kept up.

This has caused you to have a weak foundation and low core competitiveness.

Once an impact is encountered, your industry is the easiest victim.

To really let the supermarkets in the distance go out, you need not only to expand the number of stores, but also a lot of things that need to be improved step by step. "

Li Dong understood the meaning, and his eyes flashed slightly: "Chairman Li means that we lack a complete industrial chain layout? For example, food, clothing, vegetable garden, should we prepare for ourselves?"

"Not exactly like this, but I hope you can get rid of the current predicament and rely too much on channel providers."

Li Dong pondered for a while, then nodded and said: "Thank you Chairman Li for mentioning!"

This is not just about supermarkets, but also other industries in the distance.

In terms of real estate companies, the supporting property and construction companies failed to keep up with the rhythm, which caused the inefficiency of Dongyu Real Estate and the outflow of profits.

The layout of these downstream industries, Li Dong has also considered before, but not too much attention.

After Li Shoufu solemnly said that he should care about this, Li Dong immediately realized that he was a bit careless.

Although the Yangtze River Group is best known for its real estate, they are also doing retail, and they are also in line with international standards.

Since Li Shoufu said that his core competitiveness is low, it is certainly not untargeted.

Li Dong breathed a sigh of relief, not to mention anything else today, just these few words, he did not come in vain.

Next, he talked about almost nothing he was listening.

It wasn't until Wu Yajun next to him asked questions that Li Dong returned to listen.

Wu Yajun asked not about himself, but Country Garden.

Country Garden is currently in the IPO of Xiangjiang and will be listed in the next few days.

The reason for asking Country Garden is not because the other party is going to be listed now, but Country Garden's listing gives other real estate companies a trend and opportunity.

fiery!

Very hot!

Countless people sought after, and countless people waved banknotes waiting to enter the game.

This is the current situation in Xiangjiang. From the current point of view, once Country Garden is listed, it is likely to become the largest real estate company in the Mainland.

Of course, this is just the market value.

However, Country Garden's strength in China has not reached this point, and even Wu Yajun feels that his own Longhu can touch his ass.

At this time, Country Garden's IPO caused such a fierce situation, and of course she was more distracted.

Listening to her asking about this, Li Shoufu thought for a moment, "I also heard a little bit about the hot market. Someone even looked for me before, hoping I could join the game together, but I refused."

Wu Yajun quickly said: "Why? Don't you look good?"

"I have always believed in a concept: when everyone rushes in, hurry up and everyone rushes in when they are no longer playing."

"Now that Country Garden is hot, there are countless followers. When entering the market at this time, the first thing is that the benefits will not be maximized, and if something goes wrong, the losses will be maximized."

"Under the same conditions, investing in Country Garden is not the best choice at this time."

Said Li Shoufu thought for a while and said: "The other is that the risk is too high, and now it is overdone. I have read their prospectus. At the end of 2006, the other party's net assets were only 1 billion Hong Kong dollars. Part of the total transfer of equity can raise about 15 billion Hong Kong dollars, which is equivalent to 10 times the net assets at the end of last year.

The most important point for investors to be optimistic about and pursue Country Garden is that Country Garden can get land at a low price.

Their prospectus shows that land price costs account for less than 10% of the total cost.

Many people think that this is an advantage. In fact, it seems to me a disadvantage.

There are many real estate companies on the ground that buy land at low prices and understand what they hope for. Once the situation is turbulent, the risks are too great. "

Wu Yajun and Li Dong, some of the real estate executives, nodded quickly, and the cost of land price did not exceed 10% of the total cost. What is this concept?

The land price of Li Dong's Dongyu Real Estate is the big one.

It accounts for more than 60% of the total cost, on the one hand, it means that Dongyu Real Estate has too much expenditure in this area, and the team management and cost control are not in place.

On the other hand, it indicates that Dongyu Real Estate is sufficiently formal and robust.

The land price cost of not more than 10% is sometimes not necessarily an advantage, and it is too dependent on external forces.

Once there is a change, it is a thunderbolt.

And it is not a long-term way to get land at a land price. If you can get land at a low price in Guangdong, it does not mean that you can get land at a low price when you go out.

Counting on a small plot of land, even if you make a lot of money, the future prospects are not much better.

Whether everyone does real estate or not, this time it is thoughtful.

Li Shoufu no longer struggled with this topic, and Xiang Bing, who was next to him, smiled and said: "This is just an internal case study in our course, everyone try not to pass it on."

Country Garden went public just a few days ago. If it is rumored that Lee Shou Fu is not optimistic, it will not be fun.

Although Li Shoufu himself does not care, once it is passed on, it is to recruit the enemy for no reason.

This enemy is not just over Country Garden, including many capital predators in Xiangjiang.

The reason why Country Garden is now being fired has nothing to do with those people.

Once the listing fails to meet expectations, the loss may reach several tens of billions, how can such a large amount of losses be remembered.

Everyone nodded quickly, but Li Shoufu said with a smile: "There is no need to relax. Let's just talk a few words, don't you even say anything?"

Xiang Binggan laughed and said nothing more.

When other entrepreneurs started asking questions, everyone bypassed this topic.

Ten minutes later, Li Shoufu went to the next table.

Wu Yajun leaned to Li Dong and whispered: "Dongzi, what do you think?"

"What?" Li Dong wondered.

"For Country Garden's listing, I still thought about it. Once Country Garden succeeds, we will start planning to go public. But Mr. Li now says ..."

Wu Yajun said with a bit of depression: "This time, I feel a little uneasy."

Li Dongtan smiled and said: "Mr. Li himself said, this is just his family's words. Of course, according to my opinion, these two years are still steady. The expansion of Longhu has just gone out, and you are not too short of money now. , Financing is not necessary.

After two years, it was more stable then. "

Wu Yajun sighed: "This is the only way. As for what you say is not short of money, it is all nonsense. Who do you think is too much for doing our business? By the way, Dongzi, you Dongyu Real Estate thought about splitting Are you listed? "

"Not urgent."

Li Dong shook his head and said: "Dongyu Real Estate is now a shell, there is nothing substantial. And our land reserve is too small, even if it is listed, it may not be popular."

"What about distant supermarkets?" Wu Yajun continued: "You issued bonds before, apparently lacking development funds. At this time, I think your distant supermarkets can be completely split and listed. According to the current market, the difficulty of financing tens of billions of dollars should not be Big."

"Wait a minute, the distant layout has not been completely completed. At this time, listing, pushing the distance to everyone's eyelids, did not meet my expectations."

Wu Yajun couldn't help laughing: "Outsiders say you are gluttonous, you can only enter but not exit. Sure enough, you're right. So, you guys want to eat solitary food. But arrogant food is hard to get fat. . You are now competing against yourself, tired or not. "

While drinking red wine, Li Dong smiled lightly: "Whether it is gluttonous, let them talk. As for the competition, that is not the case. It's just that I have my own plan. It's not the time to go public."

"Then I won't say much ~ www.NovelMTL.com ~ But this time, the old Yang from Country Garden has really made it. In the past few days, I have paid attention. Many people in Xiangjiang are talking about their listing. This can at least raise more than 10 billion yuan, and then Lao Yang has the money to run the horse again. "

Wu Yajun looked envious, but Li Dong was actually envious.

Country Garden is much stronger than Dongyu Real Estate at this time, but it is really calculated in terms of net assets. In fact, it is not necessarily comparable to Dongyu Real Estate.

The other party's land is hoarded too much, but the debt is also terrible.

As a result, a simple listing, easily tens of billions of funds to develop.

Like Li Dong, he was half dead for the 3 billion bonds.

Not only is the real estate industry hot this year, but in fact the retail industry is also hot.

In 2007, a large number of chain enterprises were listed on Xiangjiang, with hundreds of millions of yuan in less financing and billions of billions in excess.

Of course, Li Dong also knew that this was just a temporary prosperity.

When the financial crisis of 2008 comes, the market value of these companies will shrink significantly.

By that time, the impact of unlisted companies will be much smaller than those of listed companies, and it can only be said that there are pros and cons.

As the two chatted, the time passed.

Everyone asked a lot of questions. I ate more than an hour for a meal. In fact, I did n’t spend more than half of my time eating. The rest of the time I asked Li Shoufu.

And Li Shoufu didn't bother, he answered one by one and explained one by one.

When the dinner was over, everyone was content and satisfied.

Before the break, there was another wave of fanaticism.

Take pictures!

First a group photo, then a personal photo.

Everyone took a group photo with Li Shoufu, and finally after Li Shoufu's enthusiastic farewell, he entered the elevator one by one.