The Richest Man Yang Fei

When Yang Fei came to Shanghai this time, he brought only Ma Feng and Asami Sayang.

Asami Sao is proficient in several foreign languages, which is good for negotiations with Unilever that may be encountered.

Su Tong is inseparable from the affairs of Meili Daily Chemicals and Liuliu Liu. She happens to be familiar with the business with Su Yingying, paving the way for the handover of new and old secretaries.

After several months, Yang Fei's mood and feelings are different when he comes to Shang Beach again.

"Zhonghua Toothpaste" was put into production in 1954. It is the founding brand of my country's toothpaste industry and has always been the first in the domestic toothpaste market. The three old Shanghai brands are the same as Forever Bicycle and Shanghai Watch.

The 1970s and 1980s was the period when Chinese toothpaste was in force, and it was also the first golden age of the development of domestic daily chemical products. Zhonghua toothpaste has made considerable progress in quality and launched new products at the same time, pushing China to become a powerful one. market status.

If it weren't for too many twists and turns, the brand's status in China would be unshakable.

After Yang Fei arrived at Shanghai, he immediately contacted the person in charge of Shanghai Toothpaste Factory and asked about the ownership of Zhonghua Toothpaste.

After receiving a positive answer that Zhonghua Toothpaste has not been leased to Unilever, Yang Fei made a request to acquire Shanghai Toothpaste Factory.

However, the toothpaste factory said that it would consider it. The main reason is that their negotiations with Unilever have entered a substantive stage, and relevant media have also reported. At this time, the change will be detrimental to investment promotion.

This is tactfully rejecting Yang Fei.

Yang Fei has always been not afraid of difficulties, as long as it is something he fancy, he thinks Fang Xiang will get it.

He had planned for a long time to enter the field of personal care after the clean white brand established itself in the market.

Now that he has such an excellent opportunity to change the fate of the Chinese toothpaste brand, he certainly does not want to miss it.

If he can get this brand, he can not only open the door to the personal care fast-moving consumer goods market, but also invest in a company that is profitable in the future.

The FMCG personal care industry consists of oral care products, hair care products, personal cleaning products, cosmetics, tissues, shoe care products and shaving products.

And toothpaste is a consumable that everyone needs, and its usage rate is even higher than that of washing powder.

A family may not buy washing powder and use other products instead of detergent, but toothpaste is a necessity.

The value of this industry cannot be underestimated.

When Yang Fei chose to enter the personal care industry, his first thought was toothpaste.

After being rejected by Shanghai Toothpaste Factory, Yang Fei was not discouraged and did not stop there.

In Yang Fei's dictionary, he has never accepted two words.

After leaving Shanghai Toothpaste Factory, Yang Fei and the three came to a restaurant for dinner.

Sayami Sayang said: "Boss, since they don't want to sell, we might as well expand our own brand. Baixue toothpaste is also good. I think the name is also very good."

Yang Fei said: "You don't understand what the Chinese toothpaste brand means to our people. Especially the old brand named Zhonghua is equivalent to Samsung to South Korea and Mitsui to the island country."

"Well, what should we do then?" Asakami Sayang was dealing with Yang Fei, she gradually realized the difference in this person.

Looking back at Yang Fei’s road to acquire Vigor Factory, I didn’t think there was anything at first, but now that I think about it, I find that every step he made was meaningful. First he wanted to get rid of it, then he drew his salary, and finally acquired the success at the lowest price .

Such a business strategy may not be uncommon if it is a veteran businessman like Li Ka-shing, but it is actually in the hands of a young man like Yang Fei, which is intriguing.

Yang Fei, who has just successfully acquired Vigor Factory, is about to attack Shanghai Toothpaste Factory.

The situation that Yang Fei is facing now is more difficult than it was when he acquired Vigor Factory.

The brand value of Zhonghua Toothpaste is higher than that of Vitality 28.

And Unilever is also stronger than Hexiang Zhushi Commune!

If the acquisition of Vigor Factory is just killing chickens, then the acquisition of Zhonghua Toothpaste becomes a killing pig.

Can Yang Fei succeed?

In a restaurant with bright and clean windows, Yang Fei and the three were sitting on the seats by the window in the lobby. Asakura Sayang sat opposite Yang Fei, he could just see his angular face, his face was so bright, like the sunlight outside the window. Warmth, sword eyebrows, star eyes, straight nose and thin lips, look at him more, and I feel that he is so durable, and his natural and centered hairstyle makes him more handsome and brave.

Yang Fei thought for a while and said, "In the afternoon, we are going to visit two people, one is the leader of Shanghai City in charge of industrial work, and the other is the boss of the White Cat Company."

"The boss of the White Cat Company?" Asami Sayang asked, "Is it useful to see him?"

Yang Fei said: "You are from an island country, and you may not know the situation of Zhonghua Toothpaste Factory. This factory is a branch of Baimao Company. Zhonghua Toothpaste is only a brand under Baimao."

The main enterprise of the White Cat Company is Maxam Daily Chemicals Co., Ltd., a toothpaste manufacturer with a history of more than 100 years. Its predecessor was the China Chemical Industry Corporation, which was founded in 1912 by the patriotic industrialist Mr. Fang Yexian. Shanghai Toothpaste Factory.

This company developed and produced my country's first packet of tooth powder and first toothpaste, laying the foundation for my country's toothpaste industry.

The predecessor of Baimao Company was Yongxin Chemical Industry Co., Ltd., which was founded in 1948. In April 1959, it produced my country’s first package of synthetic detergent-Gongnong brand synthetic detergent. It is the founder of my country’s synthetic detergent industry. .

China, Maxam, Shanghai, Baiyu, and Spearmint, these brands all belong to the White Cat Company.

Baimao Company is just a customary name. The official name of this company is Shanghai Synthetic Detergent Factory, which was later reorganized to form Baimao Group.

In order to seek greater development, the White Cat Company agreed to introduce Unilever, and agreed to inject capital from the other party to permanently lease the Chinese brand under its name.

Yang Fei couldn't agree with the management of the toothpaste factory, so he thought of taking the upper-level route. UU reading www.uukanshu.com

This trick is also called the curve to save the country.

After listening to Yang Fei's recounting of the White Cat Company, Xiao Jian Sayang understood the company's complicated history.

Before the liberation of the White Cat Company, it was just a small private factory. After decades of development, it has now become a large state-owned enterprise, making great contributions to the country's washing industry.

However, Yang Fei knows that this extremely bullish company will be beaten down by other brands in the future. The washing powder market is suppressed by emerging brands such as Libai and cannot hold its head. Zhonghua Toothpaste has been scolded by netizens for being rented by foreign capital. A dog with **** head. As for the Meganet brand, which was produced and used by four companies at the same time, it has never been revived.

It can be said that the White Cat Company shook the hand of Wang Zhan, but played the worst card.

This time, with Yang Fei's arrival, can the senior officials in the city, as well as those of the White Cat Company, change the development path of these state-owned Wangbo brands?

Set a small goal first, such as 1 second remember: Shukeju