The Richest Man Yang Fei

Yang Fei originally wanted to hold the second dealer meeting the day before the CCTV advertising bid.

But P&G's all-out offense allowed him to change this idea.

He postponed the dealer meeting for two days, which is the day after the CCTV advertising bidding.

In November in Beijin, the cold air of Siberia drove southward with a strong force.

The CCTV advertising bidding meeting originally scheduled to be held on the 2nd was postponed until the middle of the day.

Yang Fei had already made all the preparations for bidding.

In front of the CCTV Media Center building, the CEOs of major domestic enterprises all came to the scene early.

Media reporters from all provinces and cities gathered together, with long guns and short cannons, and flashing lights flickered like stars in the summer night.

Ms. Tan Xisong dressed in the costumes of the show and personally greeted the wealthy businessmen who attended the meeting.

To her, to CCTV, and to the domestic advertising industry, today is destined to be an extraordinary day, and it will also be a day that will be recorded in the annals of history!

Last year, Tan Xisong was here. After listening to Yang Fei's words, she confirmed her idea of ​​putting the best advertising time out for bidding and auction, and launched the concept of bidding.

Biaowang will become an advertising gold medal created by CCTV, and it will also become a proof of CCTV's ability to make stars!

Only Yang Fei knows clearly that Ms. Tan Xisong successfully planned and led the bidding and auction activities for CCTV's golden advertising segment this year, which made the total advertising revenue of CCTV doubled tenfold in just a few years.

The more significant significance of this incident lies in the creation of a new era in which my country's TV advertising will enter the market.

Based on past experience, wineries are big advertisers.

The profit of wine is high, almost a huge profit!

After the reform and opening up, domestic wine companies suddenly woke up overnight and understood the reason why the smell of wine is also afraid of the deep alleys, so they swarmed and grabbed the advertising resources of various media platforms.

According to Tan Xisong's prediction, if nothing else, this year's bidding will definitely be produced among the major wineries.

The bosses of wine companies are rich in wealth, and as long as the advertisements are launched, the gold will come in tens of thousands, so there is no need to worry about losing sales or making money.

Long before the formal meeting, many wine company executives contacted Tan Xisong through various channels to inquire about the price of this year's advertisement.

There are also people who want to go the old way, take leadership and high-level routes, and directly get good advertising positions. For such people, Ms. Tan has resisted the pressure and refused, bluntly saying that all prime-time advertising resources will all enter the auction process.

At this moment, Ms. Tan is chatting with the bosses of several wineries.

The media reporters, the cameras and microphones were all aimed at them.

Procter & Gamble representatives also arrived at the scene.

It was Yi Fangzhou who came to the meeting on behalf of Procter & Gamble.

Procter & Gamble is also a major client of CCTV advertising and a Fortune 500 company in the world. It has been developing in my country for some time. As soon as the representatives appeared, they became the subject of interviews by reporters.

Ms. Tan and Yi Fangzhou shook hands, gave a welcome speech, personally took the admission tag, handed it to the other party, and said something thankful for the support.

A reporter asked: "Mr. Yi, will you P&G win the CCTV standard king in 1995?"

"Biaowang?" Yi Fangzhou smiled, "This is a trade secret, please forgive me for not revealing it. Please be patient and wait for the moment to be announced."

"If Procter & Gamble competes for the standard king, how much will it pay?" The reporter is in the final analysis.

Yi Fangzhou laughed and said: "From an economic point of view, of course, the less the better. To make enterprises and products, we must also consider the overall cost. The high advertising costs will eventually be grafted on to consumers."

The reporter asked: "Mr. Yi, the sales of your Tide laundry detergent are not optimistic recently. You have released three new types of laundry detergent at the same time at this juncture, just in time for the CCTV advertising tender. Do you have a good time? Targeted? Want to create a sensation by winning bids on CCTV?"

Yi Fangzhou said: "With P&G's popularity, we really don't need any sensational effect to set off. Of course, if the advertising price is right, we will consider it. It is the old saying that we must consider it comprehensively, and it is not convenient to disclose it now. Any information."

The reporter asked a sharper question: "We heard that Unilever has also come to participate in the bidding. What if they win the bid? Will it have an impact on P&G?"

Yi Fangzhou said: "As long as the competition is benign, it is conducive to the advancement of the industry. We, Procter & Gamble, look forward to competing with all outstanding daily chemical companies in the world."

At this time, a luxurious Rolls Royce drove slowly over.

The car had just entered the media's field of vision and immediately became the subject of much attention.

"Whose car is this?" The media reporters asked each other.

Even the bosses are very curious.

Not many people can afford a Rolls Royce these days.

I don’t know who shouted:

"Look, that's Boss White's car!"

"White?" someone said, "washing powder?"

"Yeah, it's the white laundry detergent owner, Yang Fei's car!" The man proudly said, "It can't be wrong, the 06660 deep city license plate belongs to Boss Yang! The 66 Sixth Shopping Plaza under Boss Yang’s name, It is consistent with his license plate number."

"Wow! The white boss can open Rolls Royce? Is it so profitable?"

"Do you have any misunderstandings about clean white laundry detergent? They are now the top sales in the country, defeating all joint venture brands and domestic brands! The previous Vigor 28 factory was acquired by Yang Fei!"

Yi Fangzhou, who was next to him, felt uncomfortable when he heard this.

But what can he do?

The market share of clean white detergent is indeed the first in the country!

Not to mention P&G's Tide, but the addition of pandas, plus the engraving, plus Unilever's mystery, is no better than the white share!

Many people in the media from other provinces don't pay much attention to the brand of clean white, and they are also very unfamiliar with Yang Fei.

Therefore, at the beginning, no one mentioned Yang Fei and Jiebai, and no one was interested in them. The media only chased the hottest news. Today, the hotspots are the hot companies that win the bid!

As for whiteness?

Let alone compare with Procter & Gamble and Unilever, it is not enough to compare with those big domestic liquor companies, right?

Therefore, the media reporters lamented a few words about how nice a car is, and it’s nice to have money, so they don’t pay attention.

However, Tan Xisong's next move attracted everyone's attention.

Ms. Tan saw Yang Fei's car driving over~www.NovelMTL.com~ and greeted it with a spring breeze!

Before, no matter how big the company boss was, she only stood at the door to greet him, but did not greet him!

The white boss, has such a big face?

The quick response media person immediately directed the photographer: "Quickly, give a close-up of the car. There are not many such good cars in China."

"Yeah, just use the photo of the car driving in as the headline, and the title is called "Jie Bai", who will fight for the front!

"Boss Yang has come down! I want to take Director Tan down too, go up and take a picture."

Media reporters rushed to the Rolls Royce in a swarm.

The other bosses, with similar expressions to Yi Fangzhou, looked sideways at the owner of this luxury car whose aura completely crushed everything!

What made them very upset and shocked their glasses was that Ms. Tan actually opened the car door for Yang Fei herself!