The Richest Man Yang Fei

Chapter 473: Collectively don't give Yang Ma face

"Did I miss P&G's singing mark?" Yang Fei sat down and asked Su Tong.

Su Tong said: "It's strange, P&G doesn't mean to compete at all. They only voted more than 10 million, which is almost the lowest in the game."

Yang Fei laughed, and immediately understood who Tan Xisong was talking about.

Tan Xisong must have great hopes for a Fortune 500 company like Procter & Gamble.

Both she and CCTV hope to win the bid for a large company like Procter & Gamble. It deserves its name, and the brand is also resounding. It can be handed out, and it complements the top companies like CCTV.

It is a pity that P&G’s offer has disappointed Ms. Tan.

In P&G’s view, advertising is a function of advertising, and P&G has a good reputation all over the world. What they need is to increase the appropriate exposure.

From this perspective, it is impossible for P&G to invest too much money in an advertisement, mainly because Yi Fangzhou thinks it is not worth it.

To spend the same amount of money to bid for a so-called bidding concept advertisement, it is better to spread out and buy multiple time-sharing advertisements.

This is the difference between business philosophy and marketing positioning, not that P&G looks down on CCTV.

In fact, in order to expand its influence, P&G's investment in advertising has always spared no effort.

But people only invest in advertising that they think is valuable.

Procter & Gamble thinks that the hype like Biaowang is totally self-assured by CCTV, and it does not intend to play with you.

The larger the enterprise, the more cautious it is in investing and spending money.

Nobody's money is brought by the wind. Large companies are more afraid of investment failures and hate the waste of money.

So far, the highest bidder is actually a little-known Donghai wine company-Kongfu Banquet!

Even large wine companies like Wuliangye and Moutai did not bid higher prices!

The collective prudence of large enterprises is equivalent to not giving Yang Ma face in the collective!

It is no wonder that Ms. Tan has such a big resentment towards P&G.

Famous companies also have their own difficulties.

When a company grows larger, there are more directors, and a little more money is spent, it must be voted by the board of directors. There is a fixed number of how much an advertisement is invested. Once it exceeds, a board of directors must be opened.

Therefore, in terms of freedom of bidding, large companies are not as autonomous as small companies.

In most small businesses, the boss or CEO alone has the final say, and no one opposes what he decides. He can make flexible and flexible responses according to the situation on the spot.

Before participating in the bidding meeting, each company has a psychological price point for the bidding king.

After all, it's only the first one, and no one knows how the effect will be. Even if it is missed, no one will feel it is a pity.

The pricing of large companies is significantly lower than Yang's expectations.

The form of hidden bids makes small business owners more worried, because they worry that large companies will set prices very high, so they can only bid higher prices.

There is another reason. Large companies need to work hard, but they do not need to take risks. All payments and expenditures must be within a controllable range. If the advertising amount is too large, it will exceed the annual budget.

Small businesses need an opportunity to skyrocket!

Yang Ma's concept of the standard king just met everyone's expectations.

A few strokes are rare in life. When will you not be struggling at this time?

The singing mark is still going on.

The standard king, of course, must be treated with caution. Calling out the standard one by one not only increases everyone's expectations, but also makes the concept of the standard king more deeply rooted in the hearts of the people.

The bidding site is a battlefield. All the entrepreneurs are commanders who lead thousands of troops. Everyone is full of confidence and thinks that they are full of fighting power. What they don’t know is that in the eyes of the host, these people are all games For the role of the host, every time the host sings a number, he can kill a large number of low combat effectiveness.

As for Yang Fei, from the perspective of God, looking down on all this.

Even the host's operation was seen in his eyes and calculated in his heart.

Even the creator of all this, Ms. Tan and her CCTV kingdom, were in Yang Fei's sight.

On the surface, this is a carnival of a group of people, but it is actually a paradise for Yang Fei alone.

He used his invisible hand to gently push all this, so that all the characters and data would come to this scene sooner or later.

When CCTV postponed the bidding meeting, Yang Fei was nervous. Will his appearance affect the course of history?

However, he was too worried. If the butterfly's wings were fanned hard, it would only be able to fan a small air current, which would not affect the entire climate.

Seeing those familiar companies and entrepreneurs that I had read in books and on the Internet, Yang Fei felt at ease.

When Tan Xisong mentioned the bid price of the Confucius Mansion Banquet, Yang Fei's expression was more relaxed than Ms. Tan.

Yang Fei is determined to win this bidding king.

The popularity of pure white is not loud enough!

It needs a bigger platform and more exposure opportunities.

The value of the first Biaowang is undoubtedly the greatest, because all the media's eyes will cast attention to it. During the whole year of 1995, Yang Ma will also give the Biaowang the greatest support.

Biaowang is the king of advertising launched by Yangma. Of course, the king of advertising has to produce the economic effect of the king in order to meet the king status of Yangma.

Yang Ma wouldn't lift a rock to hit her own foot, so she could only go all out to promote King Biao to the status of king.

Yang Fei, who knew all of this, would naturally not let go of this opportunity.

However, the price of tens of millions of dollars is also painful for Yang Fei!

With more than 30 million yuan, another Nanhua plant can be built!

Here, there are more than 30 million, but it is just a number, a few seconds of advertisement!

Isn't this a gamble?

The bet is the luck of the company in the coming year!

The bet is on the company's profits for the next year!

According to Yang Fei's knowledge, few of the companies that won the bidding king in later generations have been doing well for a long time. Those wine companies and VCD companies that are now prosperous have disappeared and disappeared in the long river of history.

But this does not hinder people's current ambitions.

How many people's eyes can see the trend in the next few years?

Yang Fei looked at the host on the stage with a calm and wise gaze.

Once he was a stray being in the long river of history.

Today, he will become the master and king of this history!

Su Tong asked nervously, "Yang Fei, why haven't ours arrived yet? Will there be more than us?"

Yang Fei shook her hand~www.NovelMTL.com~ and smiled gently: "Don't worry. The standard king must be ours."

At this time, the host shouted: "The last bidder, this company is a beautiful daily chemical factory from Yilin County, Southern Province!"

Those present here may have heard of the famous name of white detergent.

But Meili Daily Chemical Factory? What is it?

Yilin County? Where is it?

I have never heard of it!