The Richest Man Yang Fei

It is obviously not a wise move to buy a bidding king for more than 30 million and a few seconds of advertising.

CCTV itself knows this, so the annual bidding king is actually very moist.

The amount invested is only a public figure. The specific amount of money to be paid to CCTV depends on the private talks between the two parties.

According to Yang Fei's knowledge, in the bidding battle two years later, Qinchi Winery won the bid with 320 million yuan, more than 100 million yuan higher than the second place.

In the same year, the relevant state departments later restricted the growth of liquor production and imposed restrictions on the advertising intensity of liquor companies in important media. According to relevant regulations, even if CCTV gave all liquor advertisements to Qinchi, it was less than two. Billion.

With this restriction, whether it is 300 million or 500 million, it is actually just a double act performed by Qin Chi and CCTV, just to listen to the cheers. CCTV must build momentum, and Qin Chi must take advantage of it. .

In fact, the 320 million standard king hype is more meaningful than the advertisement itself.

Yang Fei and Tan Xisong talked about three things.

One is to pay in installments.

More than 30 million, it is impossible to pay all at once, if in installments, the pressure on Yang Fei's shoulders will be relieved a lot.

The second is not to lower the price, but to increase the volume.

What Biaowang buys is a concept, not just the few seconds after the news broadcast. CCTV must give as much support as possible to other advertisements and publicity. He proposed that CCTV should provide no less than the total price in other periods. Ten million free advertising spots are given to Biaowang.

The third is to build momentum. CCTV needs to build momentum, and pure white also needs to build momentum. Therefore, it is necessary to constantly bring up the topic of bidding for hype.

As long as the topic continues, the popularity will not decrease. Coupled with the full-scale advertising bombing that lasts for a year, the clean white brand will not disappear in the eyes of the public, and sales can continue to grow.

Tan Xisong readily agreed to these three suggestions.

"Mr. Yang, your offer is only 70,000 more than Confucius House Wine. Did you know their cards before bidding?" Tan Xisong thought, and it was everyone's doubts.

Yang Fei smiled and said: "Do you think this is possible? How do I know in advance, who will fill in the amount? Who will have the most amount? Don't say I don't know, you don't know, everyone in the room doesn't know. This bidding The amount was completely inspired at the time. My mother’s birthday is March 8th, so I have 308, and there is a 666 shopping mall under my name, so I have 666. The bid price is as simple as that."

Tan Xisong said in amazement: "This is really a coincidence! Lingtang's birthday is also very clever."

Yang Fei smiled: "I always think that my mother is my lucky star."

Tan Xisong said: "Well, anyway, I want to congratulate you, I wish all the products of the clean white brand will be sold in 1995, and the annual sales will exceed 10 billion!"

Yang Fei laughed: "The annual sales exceed 10 billion, I like this sentence!"

Tan Xisong asked: "Do you want to change the white advertisement? Or use the old advertisement?"

Yang Fei said: "Replace, all new ones! New year new look!"

Tan Xisong said: "Then you have to hurry up and make it, or you can leave it to us for help."

Yang Fei already has a case for the new commercial, so of course he has to shoot it himself.

After the negotiation, he left the Media Business Center and was surrounded by a group of people waiting outside.

"Comrade Yang Fei!" Outside the crowd, a man jumped and waved constantly.

Yang Fei glanced at him and smiled: "Leader Tang! Why are you here?"

Tang Wenjie smiled and squeezed in and said: "I came early and waited outside. I didn't have an invitation card and couldn't get in. I heard that Meili Daily Chemical Factory got the standard king!"

In such a cold day, he stood outside for a few hours!

I don’t know if it was the cold wind or was too excited. Tang Wenjie’s face was red and purple, and his smile became stiff. It could also be because he laughed too hard and his facial muscles were pulled back for too long, returning like a spring that lost its elasticity. No place.

Tang Wenjie held Yang Fei's hand and said with emotions: "Great! We in Yilin County, this year we finally calculated a great event! This is a big news that has caused a sensation across the country! Comrade Yang Fei, thank you so much! "

Yang Fei felt his sincerity and enthusiasm, and couldn't help being infected. He smiled and said, "I guess that a lot of people will visit Taohua Village recently. It just so happens that the hot spring hotel is about to open, so you can promote it."

Tang Wenjie said: "This is called multiplying in one fell swoop, one propaganda can benefit many parties."

"Mr. Yang, I'm a reporter from Nanfang Daily. Can I make an interview?" asked a casually dressed female reporter.

Yang Fei smiled and said, "Of course."

At such a critical moment, he doesn't want to be low-key, let alone hide behind the scenes deliberately, and show up when it's time to show up.

The more consumers know about the founder of the brand and the more they accept it, the better they will be in shaping the credibility of the brand.

Many well-known entrepreneurs will ask writers to write autobiography for themselves and write biographies for their own group, just to better promote themselves and their brands.

Yang Fei asked the reporter: "There are very few media from Southern Province, how did you know?"

"We weren't interviewing this news, we just happened to be in Beijing. We just rushed over after receiving the information," the reporter replied.

Yang Fei let out a cry.

The reporter laughed and said: "The leader attaches great importance to this matter, and specifically asked us to promote the beautiful daily chemical plant and summarize your successful experience. He also said that your winning bid is not only a happy event for you, but also a happy event for Southern Province. This shows that In our province, there is a well-known large enterprise in the country!"

Yang Fei thought to himself, it is estimated that the leaders of the province had a meeting in Beijing, which happened to hear the news.

If you bid for the winning bidder, of course, you will get more people's attention.

Only with the attention of leaders can we better integrate resources. Of course, Yang Fei hopes that more leaders will pay attention to Meili Daily Chemical Factory.

Su Tong took the phone and said, "The leader of the Southern Province is calling."

Yang Fei took it and gave a respectful feed: "Hello, this is Yang Fei."

In his busy schedule, the leader took out his free time to personally invite Yang Fei to eat Beijin's roast duck to congratulate Yang Fei on winning the CCTV standard king.

Yang Fei certainly agreed, and said that Meili Daily Chemical Factory should be the host, and the leaders are pleased to have fun.

The leader said with a smile ~www.NovelMTL.com~ You are welcome, we are already at the roast duck restaurant, come here soon!

Yang Fei quickly said that he didn't dare to be, how dare he let the leader wait?

The leader happily said: "Comrade Yang Fei, don’t be humble. If there are a few more big entrepreneurs like you, it’s good. If there are thirty-six-five, we’d like to take turns every day. You guys have a big meal!"

Yang Fei didn't dare to neglect, put down the phone, called Tang Wenjie and others, and went to the banquet together.

The most prone to the rich is arrogance.

Pride and domineering, arrogant and rude, self-esteem, and boastfulness are all manifestations of arrogance.

With a few money, many people are indifferent and don't put the leader in the eye. How fast such a person gets up, how quickly they will collapse!

Yang Fei will never be an arrogant person. The more proud he is, the more he must learn to be humble.

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