The Richest Man Yang Fei

"Here, turn your eyes here and keep your head still." The photographer poked his head out and said to Jiang Xiaojia, "The expression is more natural, the smile is sweeter, the teeth are exposed, and the small hands are raised. High, yes, that's it!"

White laundry detergent that does not hurt your hands, a new commercial, starring Jiang Xiaojia, screenwriter Yang Fei, and director by famous director Li Ang. The photographer is the main photographer of the film "Difficult to Break the Ship", both in the circle and in the industry. Well-known.

The plot edited by Yang Fei is very simple, with only one line.

Because CCTV's Biaowang advertisement is only a few seconds.

A few seconds, almost a flash, leave the impression of the audience, how is the most impactful and influential effect?

The role of advertising is to advertise it. If people who see it remember the greatest effect of the brand and publicity at a glance, then this advertising is successful.

The greatest effect of white washing powder is that it doesn't hurt your hands or your hands, which is sure to be gentle on clothes.

In the entire advertisement, Yang Fei wants to highlight the brand of "Whiteness" and the theme of "Do Not Hurt Your Hands". It must also be attractive and unforgettable.

Yang Fei originally wanted to invite Yang Yuying to shoot this ad, but the new shampoo and shower gel will be on the market soon. Yang Yuying’s long flowing hair and white snowy skin are shooting the ad for the new product. more suitable.

Given that the movie "Difficult to Break the Ship" will be released during the Spring Festival, although the box office effect is not known yet, Akina Nakamori is obviously also the best candidate for an advertising heroine.

But Yang Fei feels that a movie star should not be over-exposed to the public and maintain a proper sense of mystery, so that when your new movie comes out, the audience will be more interested in you as a person and your work. .

After thinking about it, Yang Fei decided to use Jiang Xiaojia as a child star.

Jiang Xiaojia's first two commercials were very decent, innocent and pure smile, which won the unanimous love of the audience.

With this kind of foundation, it is logical for her to shoot a new commercial.

In order not to delay Jiang Xiaojia's study, Yang Fei specially selected for the weekend, hit a fly, and took her to Beijin.

The whole class is ready and waiting for the heroine to arrive.

Jiang Xiaojia didn't know Li Ang, and only treated him as a commercial, so he didn't feel nervous, and his performance in front of the camera was real, natural, and decent.

She was changing her teeth and was missing two teeth. This image was not suitable for photogenic originally, but Yang Fei insisted on using her, and insisted on her to laugh, showing her teeth. Because he feels that this kind of image of a girl with missing teeth can be seen and remembered by the audience for the first time!

An image must have a distinctive mark.

Advertising actresses, all of them are very beautiful and of good shape. Everyone is of the same standard, and the audience is easily aesthetically tired.

Especially for "face-blind" audiences like Dong Ge, after seeing too many beauties, they have long lost their appearance. Looking at mountains is not a mountain, looking at water is not water, and looking at a beautiful woman does not know that it is a beautiful woman.

Ang Li felt that Yang Fei’s ideas were too bold. If he had not cooperated with "Difficult to Break the Ship", he already knew that some of Yang Fei’s ideas would often flash with golden light unexpectedly. He would definitely exercise the power of director and veto Yang Fei. Crazy move.

Jiang Xiaojia's movements are very simple, that is, she stretches out her foamy hands and shows a sweet smile.

The ad line is also simple, with only one sentence: "White washing powder, it really doesn't hurt your hands. Mom, don't worry, let me do the laundry!"

Normally, a family with a washing machine will only wash the underwear and other intimate clothing by hand.

The initial design was for Jiang Xiaojia to wash the inner part of the house. Later, when he felt that his eyes were too dirty, he changed it to Zhuzi, but the lens of Zhuzi was still not beautiful enough.

Yang Fei proposed that he didn’t give any shots to the clothes. Only the foam on the hand was taken out. There was not much foam, because the main show was the special shock that does not hurt the hand. The tender white of the hand should be photographed. At the same time, this is also a model. Low-foaming detergent just shows this feature.

In this way, the shots for the protagonist are more and more focused, and the impact of the picture is more intense.

Ang Li has his own ideas, but Yang Fei is the boss, and of course he has to respect his wishes, so he decided to take one shot according to Yang Fei's ideas first. If the effect is not good, he will take another shot according to his own ideas.

At this moment, Li An is holding his chin in his hand, looking at Jiang Xiaojia in front of him with a critical and stern look.

"Card!" The photographer made an OK gesture and smiled at Li Ang, "Director Li, please palm your eyes."

Ang Li came to the monitor, watched the replay, and said in surprise: "Yes, the effect is surprisingly good!"

Yang Fei came over and looked at it again, and felt that his eyes were bright, and Jiang Xiaojia's lens sense was amazing every time.

"Director Li, look, where else needs to be revised?" Yang Fei smiled, "I will try to finish the filming today, and she will go to school tomorrow."

Li An slowly nodded: "It's okay, the post-production is OK. In addition, I think her voice is very good, there is a sweet taste in it, and there is a little girl's crisp, very good, just use it. Original sound, no need to find dubbing."

Yang Fei beckoned and asked Jiang Xiaojia to come over, touch her head, and smiled: "It's rare, Xiao Jia, you actually got praise from Director Li."

Jiang Xiaojia fluttered with big eyes and looked at Li Ang curiously: "Who is he? Should I be happy to receive his praise?"

Yang Fei was taken aback, laughed, and smiled at Li An: "Some people don't know you, are you particularly depressed?"

Li An said: "I like to work with actors who I don't know. People who know me will feel more or less nervous in front of me. Some people will have to take half of the shot before this tension disappears."

Yang Fei said: "Then hurry up, two more?"

Li An said: "Okay. All departments are in place, start!"

After shooting the commercial, Yang Fei brought Jiang Xiaojia out and said with a smile: "Please eat delicious food!"

Jiang Xiaojia said: "Roast duck?"

Yang Fei said, "Set the roast duck aside~www.NovelMTL.com~ I have something more delicious for you. You must like it."

Jiang Xiaojia instantly became interested: "What is it?"

"Keep a sense of mystery." Yang Fei sold it off.

"Brother Yang Fei, you have commercials in the future, can you let me shoot two more?" Jiang Xiaojia said suddenly.

"Oh? Why? I'm still afraid of delaying your study." Yang Fei asked curiously, "Do you want to be an advertising star? But you are still young. Most importantly. In the future, there will be advertisements for you to shoot."

"No, I just want to make more money."

"Huh?" Yang Feile said, "People say that I am a fan of money, but I didn't expect that you will become a fan of money when you are so young! Really like me!"

"I don't want my parents to quarrel about money anymore."

Yang Fei was about to laugh at her when she suddenly realized that there were glittering tears in Jiang Xiaojia's eyes.