The Richest Man Yang Fei

Yang Fei agreed to sponsor the two events organized by the Student Union because of his consideration.

Because on October 1st, it will be the new product launch conference of Meisi Shampoo and Cleansing Body Wash.

How can a new product continue to get the attention of the market and consumers?

In addition to ads, there are ads. In addition to hard ads, there are soft ads, implant ads, and sponsor ads.

Entertainment in the mid-1990s was not very developed, and even the evergreen tree in the entertainment industry, "Quickbook", has not yet been born.

At this time, college debates and art performances are actually very worth seeing, especially related activities held by well-known universities in Beijin. The standard is high, not worse than some online variety shows in later generations.

After all, those who can gather in these colleges and universities are the best of the times, and after graduation, these people have also become social elites.

Yang Fei took out the money to sponsor the school's student union, and organized two large-scale college student debate competitions and art performance competitions. All universities in Beijing can send teams to participate.

In order to encourage outstanding students to participate, and to improve the quality of participating programs, Yang Fei set up a huge bonus, a special prize of 50,000 yuan, a first prize of 30,000 yuan, a second prize of 20,000 yuan, and a third prize of 10,000 yuan. , There are six winning prizes, each prize is 5,000 yuan, all of which are in cash, and equivalent products are not substituted.

Beijin is the most developed area of ​​education in the country, with 80 or 90 universities of various types.

Yang Fei has set up as many as ten awards.

In other words, as long as the school sends a representative to participate, there is a one-ninth chance of winning a prize, and the winning rate is still very high.

Especially for the special prizes and the top three, the prize money is so high. If a team is divided equally among several students, each person can get thousands of dollars in cash, which is equivalent to the annual income of workers at that time.

For a college student in the 1990s, this was a lot of money.

In order to obtain this high bonus, the universities in Beijing began to actively prepare for the competition, selecting the best talents from the students in the whole school and forming the most competitive team.

When the registration deadline, all colleges and universities in the city will register for the competition.

At the same time, Yang Fei publicized these two events on local TV stations, newspapers and magazines, respectively, in the name of "Meisi Shampoo University Student Debate" and "Cleansing Body Wash University Student Art Show".

This kind of activity is actually a small-scale talent contest.

The selection of the most famous domestic artist will be a few years away, and it will be the "Quick Girl" selection that the world knows.

A campus activity that was originally only carried out inside the university was packaged by Yang Fei into a commercial publicity activity.

A large professional stage was set up in the Plaza of the Beautiful Mansion opposite the National Tsing Hua University. Above the stage, a large banner was pulled out: "Sponsored by the Beauty Daily Chemical Factory: Meisi Shampoo University Student Debate and Facial Cleansing Shower Gel University Student Art Performance."

In front of the stage, hundreds of plastic stools were placed for the students and citizens to watch.

As early as May 1, 1995, the country had implemented a two-day holiday system.

The single day off system has been implemented for 40 years and finally withdrawn from the stage of history. People no longer focus on work and accumulation, but have more time for consumption and enjoyment.

The implementation of weekends has greatly stimulated the domestic economic consumer market and tourism market.

Yang Fei will conduct the two competitions in seasons, with a debate every Saturday and a cultural performance on Sunday.

The citizens of the students who have just implemented the two-day break are worried that there is no place to condemn and relax. These activities held by the beautiful building provide them with an excellent place.

There are the eloquence of contemporary talents, the collision of ideas of college students, the dances of beautiful student girls, and the sketches and dramas of talented scholars and beautiful ladies.

Yang Fei seized the node of the weekend very well.

On weekends, citizens and students from all directions flocked to the square of the beautiful mansion, which was so crowded that it was crowded with people at first glance.

When the flow of people comes, consumption comes naturally.

While waiting and resting, citizens and students would go to the shopping malls for fear that one person would only buy a bottle of white mineral water and then buy some snacks, which would be a lot of consumption.

The increase in the audience has also motivated the contestants.

This is a show that really faces the audience in the city!

Every participating team is taking this game seriously and working hard to come up with the best programs.

On the day when the competition started, a grand new product launch was held in front of Meili Building.

The hair shampoo endorsed by Yang Yuying and the cleansing shower gel endorsed by Lin Feiying were officially launched on the market.

Compared with the outrageously expensive price of P&G, the price of Meisi shampoo is much closer to the people. The price of shampoo of the same capacity is almost half that of the P&G brand.

Meisi Shampoo, for different hair types and people, has released four categories of shampoo formulas for anti-dandruff, repairing, moisturizing, and infants.

For each formula, there are different packages such as large, medium and small, and family packaging, which is convenient for consumers to choose and buy.

The layman sees the excitement, the expert sees the doorway.

The biggest highlight of the conference is the revolutionary new technology of Meili Daily Chemical Factory.

Take Meisi anti-dandruff products as an example, which adds a special ingredient zinc pyrithione recommended by dermatologists, that is, ZPT, which can penetrate deeper and faster into the place where the fungus that causes dandruff is produced, and then specifically target Malassezia spheroides, the microorganism that causes dandruff, breaks the cycle of dandruff generation from the source to achieve a long-lasting anti-dandruff effect.

The anti-dandruff shampoo also supplementally adds other functions, such as the anti-dandruff shampoo just mentioned, it also has a toning effect, through oxidative stress and conditioning the scalp, making the scalp refreshing and comfortable, and caring for the health of the hair more comprehensively.

Most people are not interested in formulas and techniques, they come to see beautiful women.

Yang Yuying wore a long skirt and her long hair was flowing like a fairy. Her image is the best interpretation of Meisi shampoo.

And Lin Feiying's dress is more "exposed"~www.NovelMTL.com~ The smooth and creamy back and scented shoulders are all generously displayed for everyone.

And this image of her is exactly the image in the advertisement of the cleansing shower gel.

For an artist, proper "exposure" is also necessary, and it is the biggest selling point of the advertisement.

Besides, she showed only a beautiful nape and shoulders.

New product launch promotions were held on the spot. All consumers who purchase Meisi shampoo and cleansing body wash will receive a bag of white washing powder per pound. Buy more and wash more, without capping!

The cost of a bag of washing powder is only a few cents. It is nothing at all when it is put in the profit of shampoo and shower gel. But for consumers, it is only ten dollars to buy a bottle of 300ML shampoo. , But can get an extra pack of two yuan of washing powder, which is equivalent to a 20% discount.

The same volume of P&G brand shampoo will cost 18 yuan.

What Yang Fei did not expect was that there was a panic buying trend at the scene. The dozens of tons of products prepared in the early stage were sold out in just two hours.