The Richest Man Yang Fei

To be an enterprise, of course, we must first develop technology and process formulas to produce qualified and excellent products.

But this is only the most basic business.

At this point, you can only say that you are the director of a factory, but you are not yet an entrepreneur.

Entrepreneurs must also be able to manage, market, employ people, integrate resources, fight commercial wars, and be able to cope with mergers and acquisitions and crushing by large enterprises.

The huge sales of the conference are in exchange for preferential promotions.

Yang Fei did not faint his intellect, nor was he blindly optimistic and self-confident.

Both P&G and Unilever have played against Yang Fei.

The former is in the field of washing powder, the latter is in the toothpaste market.

Fortunately, Yang Fei won these two wars.

But Procter & Gamble's real private place is the shampoo market.

Procter & Gamble, which has dominated the shampoo world, can there be room for other brands to grab food?

As soon as the new product was released by the Meili Daily Chemical Factory, various samples of the Meisi brand were already placed on the desks of P&G's high-level managers.

No matter in terms of packaging or appearance design, Meisi shampoo reveals a strong fashion flavor.

The bottle body of Meisi shampoo has changed from the rigid rectangular parallelepiped of domestic shampoo, and has become more diverse, with a small waist, and also a round bottle, a streamlined design, a rounded feel, and The design of the bottle cap that can squeeze out the liquid without opening the cap is all eye-catching.

Seeing such a product process design, consumers first feel that this is a very careful product.

Procter & Gamble's senior management also feels this way.

At the same time, they realized that this is a very strong opponent!

Looking at the product, you know that this opponent is making shampoo very carefully.

Manufacturers who can design the bottle as a work of art must not be underestimated!

They unscrewed the bottle cap again, poured out some shampoo, put it in the palm of the hand, rubbed it gently, and then put it under the nose and smelled it.

Fragrant and pleasant.

The boss directly applied Meisi shampoo to his hair.

Just when everyone was astonished, the boss had already begun to rub his hands together, mixing shampoo with his own hair, completely disregarding his image.

"Boss, what are you doing?" the secretary asked in a low voice, "If you want to wash your hair, wash it later."

"I want to see how this shampoo feels on my hair." The boss waved his hand, and after a while, said, "It's refreshing, it doesn't feel greasy, and the scalp is cool and comfortable."

Everyone looked at him in amazement.

Regardless of his messy haircut, the boss said in a deep voice, “Knowing yourself and the enemy is the only way to survive. I have been paying attention to the movement of the beautiful daily chemical factory. They have been developing shampoo and shower gel last year. I have inquired through various channels, but all They did not hear any useful news. They blocked the technology and formulas thoroughly. It can be seen that they are very advanced and cautious in the management of trade secrets."

"Boss, Meili Daily Chemical is a washing powder factory. They are jealous of our interests. They think of shampoo to get a piece of the pie. That is their wrong wish. Almost all the local shampoo companies in China have been acquired. The brands that used to be brilliant have all disappeared. This Meisi, haha, is just a cannon fodder." A vice president contemptuously picked up the Meisi shampoo and said disdainfully, "The bottle is very beautiful, I suggest them Changed to a plastic factory, specializing in the production of bottles, we can purchase!"

"Hahaha!" Everyone laughed presumptuously after hearing his cold joke.

The boss twitched his lips: "Don't forget, how did our laundry detergent fall into the hands of others! Do you still need to talk more about the principle that the arrogant soldier will lose?"

"That's because they seized the opportunity. We introduced the brand of washing powder, it was too late! If we introduce Tide washing powder while introducing Head & Shoulders shampoo, then there are still white products in China's washing powder market. Copies?"

"What about the mystery? How did Unilever's mystery fail? And Zhonghua Toothpaste! How did it fall into Yang Fei's hands? Haven't you thought about it in depth? Don't underestimate Yang Fei. Man, his business tactics far exceed those of us here."

The boss's words made the vice presidents unhappy.

"Isn't he just a fledgling young man? He is still studying! How many catties can he have? When it comes to business operations and business wars, where is he our opponent? Any price war can make him disappear!"

"Disappeared? You have forgotten again, the war last year was finally won by Innocent."

"..."

"Well, you are all excellent talents, but we must not underestimate this emerging brand! You know, the white washing powder is still playing in the CCTV Biaowang advertising segment! This is for their series of products, It is very bonus."

"Boss, I have a suggestion. It’s time for CCTV’s advertising bidding soon. We must win the bid this year. The white laundry detergent won the bid. In this year, it has achieved rapid development, the city’s natural soap The powder market has accounted for 80% of the market. The rural general powder market is almost entirely the world of white washing powder. Whether it is a convenience store in a small town or a rural commissary, it sells white powder. This benefits all. Extra points for Biaowang’s advertisement."

"Take the bidding king?" the boss muttered, "Last year it was more than 30 million. How much will it be this year?"

"We used 50 million to smash the king of bidding! We will definitely get it."

"50 million?" The boss shook his head. "Maybe you don't know, I heard the wind, this year's standard king, there is no 60 million, don't think about it."

"Sixty million? That's 60 million! If the advertisement goes down, the benefits will naturally come out, and the 60 million will be paid back soon. The white laundry detergent will definitely make more than 60 million!"

"Regardless of whether you win the bid or not, this is a trade secret. You can't talk about it outside. The group has its own strategy in advertising. With such a large budget, even we ~www.NovelMTL.com~ can't be the master. I’ll report to the top first to see the situation."

"Boss, next year's standard king, we are bound to win! Think about it, Yang Fei chooses to release new products during this time period. This is not obvious. He intends to compete for next year's standard king and want to advertise shampoo? It really made Yang Fei's wish, then next year's shampoo market will become the Yang family's world."

"It's not that serious." The CEO said with foresight, "We have been operating the shampoo market in China for seven or eight years. Now major shopping malls, distributors, and small shops are selling our products. We only need to monopolize the terminal sales market. No matter how happily Nameisi’s advertisement is, the effect will not be better than washing powder.

"The market is in our hands, but Yang Fei also has its own sales channels. I heard that they are going to hold a dealer meeting again. This year's dealer meeting, Meili Daily Chemical is obviously held ahead of schedule, and it must be for The sales layout of shampoo and shower gel."

"I know." The boss touched his hair, then looked at the palm of his hand, and said in surprise, "I actually have dandruff. This shampoo is good. After rubbing it, I washed my hair dandruff off. "

The vice presidents looked at each other, thinking to the boss, did you praise the wrong person? This is a competitor's shampoo!