72. Chapter 72 establishes brand values

The reason why I chose this name is not that Dunn is a nationalist who wants to put the flag of the country on the planet in Plandal…

It’s purely he’s lazy, because he’s surnamed Don, so he’s called this name.

For example, if you want to understand it, there is no difference, but Dunn didn’t think too much.

“Datang Chamber of Commerce? Good.”

Fiona immediately wrote down the name, and Dunn suddenly said: “Yes, all the products we produce in the future will be marked with ours.”

Fiona snorted: “Mark?”

“Yes, just like the masters of the blacksmiths who built their weapons, they will inscribe their names on the weapons.”

Dunn snapped a finger, and a flame appeared immediately in the air. The flame quickly twisted and turned, and soon it became a five-clawed golden dragon image that was put together. The golden dragon was entwined with two characters: “Datang”: “This icon It will be our trademark in the future.”

“what is this?”

Fiona couldn’t recognize the animal that the image of the flame was, and didn’t know the two symbols in the middle that were like words. It felt a bit novel.

“You don’t care what this is. In short, the trademark of our Datang Chamber of Commerce is this golden dragon icon.”

“Trademarks? What is this?”

Fiona fainted, and Dunn didn’t understand anything she said at the moment.

Dunn is amazed, and Planard has no concept of brand trademarks. Even the good things produced by the masters just have a brand prototype and they are famous for themselves.

So Dunn simply explained Fiona’s role as a trademark.

“Fiona, if you are a warrior, you have to buy weapons, there are two in front of you, the same quality, the same shape, the same price, but one of them is made by Brian, the other is Edgar to build Which one would you choose?”

“Of course Brian has built it.”

Fiona gave him a blank look. Is this still used? Dwarf production is quality assurance.

“Yes, but if you don’t see the process of building them, how do you tell who made the two products?”

“This…there are generally marks left by the forge?”

“Yes, this is the prototype of the trademark.”

Dunn nodded. “Further, if the trademark is clearly marked on the product, then Brian’s product is a little more expensive than Edgar’s, then which one would you choose?”

“If it’s not too much, of course, choose Brian to build…”

When Fiona finished, she immediately understood: “I know! This is the meaning of trademarks and brands!”

“Yes. Brands are meant to identify goods, while brands are meant to add value to products.”

Dunn clap his hands: “What we have to do is to spread the trademark to each of our products and let everyone know that these things are produced by the Datang Chamber of Commerce. It is from Ellington. Our goal is to let the Datang Chamber of Commerce. The trademark becomes a recognized brand.”

“In this case……”

Fiona’s eyes are shining, and her business family is born. She quickly thinks about the more benefits of the trademark: “Once the market recognizes our brand, then our competitiveness will be enhanced, not only that, but also prevent others. Forging our products! And after forming a brand, our profits will be higher!”

“Yes, it’s called an anti-counterfeit trademark, and it’s more technical, but…”

Dunn smiled: “It’s not a problem for me. Give it to me.”

“it is good!”

Fiona was excited, as if she had seen a big market beckoning to her.

“Right, when I came back, I was walking with the Cross-Royce Mercenary. They are now stationed in the Oak Heart Tavern and will stay here for one day. You will later send someone to inform the old Tom and Fanny. Let them entertain the guests and make sure they feel at home.”

Old Tom is the father of Danny’s friend Tom, because he is illiterate, so his son’s name is also called Tom, and everyone calls him old Tom.

“The mercenary group? For the mercenary, there is no need to…”

“No, you forgot a bit.”

Dunn shook his head: “For Ellington, the only way to increase the floating population is to start your own reputation and let everyone know that Ellington is a good place, people here are warm and hospitable, here The law and order is very good. The things here are good and cheap. Once everyone has formed this impression, then the flow of people will naturally gather here.”

Dunn said with a strong heart: “To operate the territory as a brand, this is the way we should go.”

“I understand!”

Fiona seriously accepted Dunn’s education. Although Dunn was very expensive, Fiona had to admit that Dunn had incredible talents in this respect. The ideas he came up with were simply Like a god, it is only a very simple means, but the future development potential is powerful and incredible.

Fiona even thought that Dunn said that he was actually the son of the gods and she would not be surprised.

After explaining these things, Dunn’s attention returned to the charcoal factory: “Can the charcoal factory work now?”

“The first batch of charcoal has been fired. With the help of several old charcoal workers, the slaves have already started.”

Dunn’s spirit: “Very good, then you can consider building a blast furnace!”

In steelmaking, in addition to the need to blow carbon, quicklime is needed, and quicklime is made of limestone. The limestone is dug out in the iron ore mine in Brussels. He has already told Rogers to leave those limestone. .

Rogers told Dunn that they had even worried about how to deal with the stones before, but he didn’t expect Dunn to let them transport the stones to Ellington.

Dunn didn’t explain it at the time, and now a large batch of limestone is piled up with iron ore.

There is also a production line for firing quicklime, but what is dunn is not clear. He is too lazy to do so. Limestone will decompose into calcium oxide and carbon dioxide when calcined at high temperature. Calcium oxide is so-called quicklime. This principle, the problem that can be solved with magic, will never stop burning his brain.

The problem of quicklime is very well solved, and the main problem that plagues Dunn is the steelmaking furnace.

Dunn thinks that the steelmaking furnace used in large factories seems to be called a converter? But he didn’t know what the converter was…

It is the blast, he faintly knows a little.

Whether it is a converter or a blast furnace, the most important technical difficulty is temperature and slagging, but this problem… is not a problem at Plandal.

temperature? Dunn estimates that the high-order fire magic temperature he released can easily reach more than 10,000 degrees… used to steel? Don’t tease, it is estimated that iron ore is directly vaporized.

The temperature of the steelmaking can be easily solved with the fire magic array.

As for slagging, Arcane Magic has a miracle effect here… It is completely cleaned of the residue without affecting the molten steel.

Instead of having a headache, it is better to let ordinary workers complete these steps after going to a headache.

Maybe… can you recruit some wizards to do this?

Dunn just thought of this method, he was dumbfounded, and Planard’s magicians were generally more proud. How could they do this kind of work?

unless……

Unless you train some magicians yourself.

“… Lord Lord? Lord Lord!”

After Fiona called for several times, Dunn came back to God: “What?”

“Do you have anything else? If not, I will work!”

“No, no…”

So Dunn was driven out of the study by Fiona.

“Really, whoever dares to be so bad after temper…”

Dunn complained subconsciously.

“Hey!”

There seemed to be something on the door in the study room, and Dunn ran away in a hurry.

“Blast furnace… um… blast furnace…”

Dunn pondered for a long time, but did not think of the specific structure of the blast furnace, and finally simply patted his head and ran to find Brian.

“Removing impurities?”

Brian suddenly heard this question and stunned: “There is no special means, it is normal melting, cooling into the mold, and melting forging again when needed.”

“But it’s not right…”

Dunn’s brows are wrinkled, and the quality of the dwarf forged products is generally better than that produced by human blacksmiths. The craftsmanship is on the one hand, and the materials are also on the one hand, and the craftsmanship cannot completely solve the defects of the materials.

“melting… into the mold… reintegrating… and so on!”

Dunn suddenly flashed a flash of light: “I remember that you despised the dwarves who lived in human cities before, saying that their craftsmanship is getting worse and worse?”

“That’s right.”

Brian’s face was inexplicable, that was when he was drunk with Dunn casually, how did you mention this?

Dunn seems to have touched the point: “I remember that the forge hammer is a crater underground? The furnace used by your dwarves will use the lava of the crater to continue heating, and there will be a rune dwarf with a flame rune to gather the fire element. Right?”

Brian suddenly opened his eyes: “Damn – big brother, how do you know this!?”

In the case of Forge Hammer, Brian never said to Dunn, let alone the secret of the Rune Dwarf, which is the top secret information of the Dwarf Kingdom!

Other races don’t even know about it!

Dunn is not surprised why Brian is so excited. In the eyes of the aborigines, the dwarf is a pure warrior race. The dwarves have no other professions except the warriors and the priests and paladins of the goddess of the earth.

However, there are actually mage in the dwarves.

According to the rumors inside the dwarf, it is the son of the runes who are blessed by the goddess of the earth and have magical power by nature, so these rare dwarves are called runes dwarves.

However, this is not the most important thing.

The most important thing is the great significance of the Rune Dwarf to the dwarfs – although the Rune Dwarfs are not necessarily the gods, the gods are the Rune Dwarfs! ===PS: Please vote to vote after watching~~~~

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