This director only makes bad movies

"Director Xu Nan, we all know that you are a famous genius director, and we also know that you are good at creating high-profit miracles with a small cost."

A reporter stood up and praised Xu Nan first.

Xu Nan's expression did not change. He knew the ethics of reporters very well. There would definitely be a but, and then a sharp question that was difficult to answer.

"But." The reporter really said a but: "Currently, many big directors and staff in the industry say that your new movie "Spider-Man" will definitely be a hit on the street. May I ask why you think "Spider-Man" will not be a hit on the street? Where is it?"

Xu Nan smiled.

If it were other questions, he might not be able to answer easily, but this question was too easy to answer.

"The advertising investment for the movie "Spider-Man" has ended. The advertising placement fee for this movie is."

Speaking of this, Xu Nan paused deliberately and glanced around the audience.

Sure enough, all the reporters in the audience looked at her with extremely hungry eyes, like monkeys seeing bananas in the zoo.

The corners of Xu Nan's mouth curled up slightly, feeling a little proud.

"Thirty million, the ad placement in the movie "Spider-Man" is 30 million."

Xu Nan revealed the cost of advertising placement in "Spider-Man".

These words were like a bomb that exploded, leaving the scene silent for a moment.

Many reporters were stunned.

The 30 million advertising placement fee is a treatment that only big productions and big directors can enjoy.

Xu Nan has only made two movies, but...

"real or fake."

Some reporters kept raising questions.

It's not that they don't believe Xu Nan's words, but the result is too shocking, making them instinctively doubtful.

"We will announce the name of the merchant for advertising placement on the film's official Weibo later."

As soon as this sentence came out, the reporters all fell silent.

If you dare to announce it, it is basically impossible to lie, otherwise the consequences will be serious.

Xu Nan finally concluded: "So those who say that the movie will inevitably hit the streets are all rumors. Our movie has already recovered the cost and made huge profits. We have locked in success in advance and there is no way it will hit the streets."

After the press conference, the news quickly spread online.

Mainly because Xu Nan has been quite popular recently.

The film industry is a part of the entertainment industry and is closely connected with the public. News from this industry naturally attracts the attention of netizens.

In order to seize traffic, various media outlets worked overtime to publish the news after returning home.

Netizens had mixed emotions after reading the news.

"Subverting the film industry?"

"I feel like I've been electrocuted."

"When others say it will subvert the film industry, I will look forward to it or laugh at it. But when Xu Nan says it will subvert the film industry, I feel very shocked."

"What's with the inexplicable expectation?"

"The production cost is two million, which makes it the largest investment in a movie."

"This is really Xu Nan's biggest investment ever in a movie, because he never spent more than one million on a movie before."

"'Spider-Man' is a superhero movie. Superhero movies in the United States cost at least tens of millions of dollars, and some cost hundreds of millions of dollars. Xu Nan actually only spent two million."

"The familiar Xu Nan is back, and I probably already know what this movie will be like."

"It's still the same old thing, but I like this type of movie."

In fact, what is most discussed on the Internet is not the subversion of the film industry, but the 30 million advertising placement.

RMB 30 million in advertising placement is not to say that there is no higher level in the film industry, but those who can enjoy this kind of treatment are generally big productions and big directors.

And it takes the combination of big productions and big directors to allow advertisers to place so many ads.

Xu Nan was able to obtain such high advertising placement with a production cost of 2 million, which shows that advertisers are very optimistic about the prospects of Xu Nan's film.

Even because the advertisement placement was too high, some netizens began to wonder if Xu Nan was joking with them.

After all, Xu Nan would not be surprised to do such a thing.

He didn't lie to people once or twice.

But soon, the official Weibo of "Spider-Man" announced the advertising partners, which was equivalent to attracting traffic to these advertisers in advance.

Some netizens actually went to the advertiser for verification, and they quickly confirmed that what Xu Nan said was true.

The advertising placement for "Spider-Man" is indeed 30 million, which is fifteen times the production cost.

This can be regarded as setting a record.

Compared with Xu Nan's rhetoric, real money is more likely to cause people's emotional fluctuations.

Industry insiders look at the advertising placement costs of "Spider-Man" and then look at the film production costs, and their mentality is a bit broken.

"Are you mistaken? Are these advertisers out of their minds? They are willing to invest so much money in a clearly rubbish production."

"Xu Nan has made a lot of money this time. He made money even before the movie was filmed."

"The main reason is that Xu Nan's record in the last movie was too brilliant, which gave him a halo and caused advertisers to have unrealistic expectations of him."

"This guy already has the treatment of a great director."

"We can only wait until the movie is released. Only when the movie hits the streets will Xu Nan's aura be completely broken."

"The movie should be a hit."

In fact, after the advertising placement fees were announced, the most excited people were not the insiders, but Xu Nan's fans.

As the saying goes, everyone has their own preference for radish and green vegetables.

Xu Nan's style is so unique that it naturally attracts many fans with unique tastes.

And the more unique the fans are, the more loyal they will be.

When all the public opinion on the Internet was criticizing Xu Nan, these fans also tried to speak for Xu Nan, but it was difficult for them to speak for Xu Nan. There were too many people scolding Xu Nan, and the voices of a small number of fans were lost under the huge Internet wave. Not even a single wave could stir up the waves.

But as soon as the cost of advertising placement came out, these fans immediately found the backbone and attacked everywhere on the Internet, sweeping away the decline some time ago.

"Whoever said Spider-Man was destined to hit the streets, stand up for me."

"Thirty million in advertising placement, just ask who else?"

"The cost of implantation is fifteen times the cost of production. The film has recovered its costs and made a huge profit before filming even started. Who in the industry can do this?"

"The person who said before that Spider-Man will definitely hit the streets, why didn't he say anything?"

"I get angry when I think about it. A group of people follow the same trend without any ability to distinguish. They only know how to follow the trend. Now they are dumb as soon as the cost of advertising placement comes out."

Of course, there are some who are unconvinced and refute.

"What are you arrogant about?"

"Xu Nan just relies on good luck. You won't be able to dance when the movie box office comes out."

"A bad movie is a bad movie, even if the cost of advertising is high, it's still a bad movie."

"High advertising placement doesn't mean anything. It can only show that Xu Nan has commercial value, but this is not inconsistent with the fact that he makes bad movies."