This director only makes bad movies

There are both advantages and disadvantages to doing this to achieve stardom in anime.

The advantage is that there is an additional broadcast platform, which can make the influence of animation greater and expand the audience.

The disadvantage is that there is one more broadcast platform, which will definitely affect the relevant data of Nanmu Video. After all, netizens have one more choice.

The purpose of Xu Nan's production of "That Year of the Rabbit" was to gain market share for Nanmu Video, overtake Penguin, and regain the number one video platform.

Originally, his idea was to be broadcast exclusively on Nanmu Video, so that Nanmu Video would benefit the most.

Unexpectedly, Lin Ziyi was moved by the story of the animation and wanted to have the animation broadcast on stars.

Let her be.

Xu Nan neither agrees nor objects.

Lin Ziyi must have had her own thoughts when she did this.

Star broadcasting and online broadcasting are completely different concepts, and the review intensity is also completely different.

Especially the extremely sensitive subject matter "Those Things About That Rabbit That Year".

Fortunately, this anime is absolutely correct and has no flaws at all. After the reviewer watched it a few times, it was quickly passed.

It is said that the person who reviewed this anime had red eye circles for several days, and this incident later became a joke in the review department.

After passing the review, the next step is to broadcast on the star.

This may cause some problems for ordinary film and television companies, but it is not too simple for Lin Ziyi.

Nanmu Video has cooperative relationships with several TV stations. Due to the friendship between the two parties, even if the quality of this animation is very rubbish, there will still be people who want it, not to mention the quality of "That Rabbit That Year" is very high and will not appear at all. A situation that no one wants.

Just when Lin Ziyi was thinking about which TV station would broadcast this anime, an unexpected situation occurred.

CCTV is here.

"You mean, you decided to buy this anime and put it on the children's channel?"

Lin Ziyi looked at the CCTV supervisor in front of her with an expression of surprise.

Although Nanmu Video has cooperated with several TV stations, its relationship with CCTV has always been very ordinary.

Because CCTV and local stations are not the same concept. CCTV is CCTV. The unique CCTV is naturally one level higher than other local stations.

Local channels are only influential in one province, such as the more popular Blue Channel and Mango Channel, which are only influential in a few provinces.

But CCTV has influence across the country.

When Lin Ziyi wanted "That Year of the Rabbit" to be broadcast on the stars, she only thought about it being broadcast on local stations. She never thought that it could be broadcast on CCTV.

The reason is very simple. CCTV's requirements are too high. Because it targets people across the country, every TV series and animation broadcast by CCTV must be foolproof to avoid causing controversy.

Especially for TV series with the main theme such as "That Year of the Rabbit", CCTV is even more cautious, for fear of being criticized and causing problems.

so.

Lin Ziyi had never thought about broadcasting it on CCTV before, as long as it could be broadcast on local stations.

But unexpectedly, someone from CCTV actually came to the door.

"Are you sure, Director Li, are you sure you want to show this animation on CCTV?"

"I'm sure Mr. Lin, and this is not what I mean, but what the higher-ups mean."

"A leader has watched this animation and thinks it is very good and educational. More people should see it."

Director Li, who is in charge of purchasing, explains the reason.

Lin Ziyi was surprised and happy. This was really hard to find, and it took no effort to get it. Unexpectedly, a leader accidentally saw the animation and thought it was very meaningful, which led to this cooperation.

All we can say is that gold always shines.

If it weren't for the excellent quality of Natu's work that year, the leaders would not be impressed, let alone promote this cooperation.

"Mr. Lin, so what do you mean?"

"Of course I agree."

Lin Ziyi agreed without hesitation.

Who would refuse the opportunity to cooperate with CCTV?

This is a great thing for the anime "That Year of the Rabbit".

Of course, on the other hand, it is not very beneficial to Nanmu Video.

CCTV’s audience is too broad. It’s conceivable how many viewers will choose CCTV over Nanmu Video.

However, if you think about it on the bright side, maybe many viewers will be fooled by CCTV's broadcast of this anime and choose to watch it on Nanmu Video.

Lang was affectionate, concubine was interested, and both parties had a strong willingness to cooperate. Therefore, it didn't take long for Lin Ziyi to negotiate the terms of cooperation with Director Li, and agreed that "Those Things About That Rabbit That Year" would be broadcast on CCTV and Nanmu Video .

After signing the contract, Lin Ziyi sent a message to Xu Nan.

"I have good news for you. CCTV has bought the broadcasting rights of "That Rabbit That Year" and will broadcast it on a children's channel. After it is broadcast, many people will see it."

"That's not bad."

"Aren't you shocked? That's CCTV, the main station."

"Not shocked."

Xu Nan was really not surprised.

It's natural for a god-level anime like "That Year of the Rabbit" to attract attention.

Xu Nan remembered that in the previous life, this anime was only broadcast online at the beginning, and there was no publicity. But even so, with its top quality and good reputation, it slowly accumulated a lot of fans.

By the fourth season, word-of-mouth had fermented, and the anime finally broke through, attracted attention, and was later officially included.

This anime was able to be noticed by the authorities in the previous life, and it is normal for this world to be noticed in advance.

After all, this is Xu Nan's work, so it naturally attracts attention.

"Well, it's not fun talking to you."

Lin Ziyi took back her phone.

Although this animation was not produced by her, it was produced by Nanmu Video. After rounding up, it is equal to her work.

So she was very happy that "That Year of the Rabbit" was able to appear on CCTV.

It’s time to spread the word.

Although she believes in the quality of the anime "That Year of the Rabbit", these days, wine is also afraid of deep alleys. There is too much information on the Internet. Without enough publicity, it will be difficult for netizens to notice this work. .

network.

media

channel.

As a top video platform, Nanmu Video’s real power is amazing.

In a short period of time, information about this anime spread all over the Internet.

With the name Xu Nan, he naturally attracted the attention of many people.

Xu Nan!

cartoon?

Two seemingly unrelated things are strangely connected.

There is a subtle sense of dissonance.

Netizens' first reaction was strange.

"Xu Nan is engaged in animation?"

"Is it the Xu Nan I know?"

"Isn't it about harvesting fans?"

"Then the question is, does he have fans that he can harvest?"

"It's okay to slap someone in the face, but Xu Nan still has fans."

Netizens feel that Xu Nan's animation is a bit peacekeeping, but it is not unacceptable. Anyway, crossover is normal these days.

It sounds a bit strange for Xu Nan to engage in animation, but netizens still remembered it and left a little impression.

The purpose of publicity is actually to impress netizens.

In this way, when the work comes online, netizens may click in and take a look when they see the news.

Xu Nan's new animation is online. Most people only know about it and don't have any deep feelings about it.

The people who are most concerned about this matter are people in the animation field.

Professionals who knew the news felt very uncomfortable as if they had been poked into a hornet's nest.

"Why is this guy suddenly engaged in animation?"

"who knows."

"You don't know that Xu Nan is the boss of Nanmu Video. During this period, Nanmu Video's market share was overtaken by Penguin because of an animation. So he may want to make a good animation to regain the market and overtake Penguin."

"Does he know how to make a good anime?"

"Maybe he thinks he understands."

"Haha, I hate such self-righteous laymen the most."

People in the animation industry felt very uncomfortable with Xu Nan suddenly crossing the line to engage in animation.

Just like professionals, they feel offended when they hear laypeople making various irresponsible comments about their work.

Without even thinking about it, Xu Nan definitely didn't make it himself, but gave the task to his subordinates to do it.

Then they would make unreasonable demands like asking for colorful black.

This is basically the daily life of anime people.

So it feels ridiculous to see Xu Nan, a famous director, cross over into animation.

This is like hearing a professional boxer hear Mr. Ma saying that he wants to participate in a regular fighting competition. What stands out is that it is outrageous.

Let's see what you can come up with.

The next period of time.

Nanmu Video’s promotion of anime continues.

More news was revealed.

"This is an anime that tells history."

"Use relaxed and humorous language to allow netizens to understand history in a simple and easy way."

"Xu Nan provided the script and Shen Guang was responsible for the production."

"Nanmu Video and CCTV broadcast."

The characters in the anime were also released online.

Cute rabbits with five-pointed star hats, bald eagles smoking cigarettes, domineering fur bears, chickens, bald men and other cute and cute anthropomorphic animal images immediately attracted attention as soon as they were released on the Internet.

Netizens were happy.

"What is this!"

"What's so cute about it?"

"Are you sure you filmed animation and not animation?"

"It feels like the most childish kind of animation."

“My three-year-old told me he really wanted to see it.”

"Haha, I was a little interested at first, but when I saw this image, I'm already an adult."

"So this anime is for children."

"CCTV has put it on the children's channel. It must be for children."

"I've waited so long for it in vain. If I had known it was for children, I wouldn't have been so concerned."

Netizens made various jokes.

The main reason is that the characters in the anime are so cute and don’t seem to be for adults at all.

Penguin Video is very concerned about this.

Some time ago, Nanmu Video's market share surpassed theirs. Although Penguin Video relied on the anime Xuanling Continent to overtake it, this does not mean that they can relax.

On the contrary, Penguin became more wary of Nanmu's video.

Therefore, despite the news revealed by Nanmu Video, the next one they will launch is a young animation, which still caused concerns among Penguin executives.

He Ye, the director of the animation department, was called over by the senior management and asked whether this animation would pose a threat to them.

"Don't worry, what's popular in the industry right now is adult animation. The market for this kind of stuff for children is very small and it won't have an impact on us."

He Ye is very calm.

When he first heard that Xu Nan and Shen Guang had teamed up to create an anime, he paid attention to it for a while, but when he saw the cute image, he immediately stopped caring.

Who watches this kind of animation for young people these days?

Adult animation is the mainstream in the market. No matter how good the animation for young adults is, not many people will watch it.

Penguin executives were relieved.

He Ye returned to the office. After working for a while, he took out his mobile phone and found that a friend was @him.

The reason is simple. A group he joined started a quarrel.

Most of the people in the group are people from the animation industry, and Shen Guang from Nanmu Video is also in the group.

After the news of "That Year of the Rabbit" was released, many people were asking Shen Guang what was going on?

"Old Shen, is "Those Things About That Rabbit That Year" really your work?"

"It can't be in name, it's completely different from your style."

"Why do you think back on doing such low-age animation? It's no longer popular now."

"Were you forced by Xu Nan?"

The members in the group are very active. Most of the members here are industry experts and have a deep understanding of related industries.

Shen Guang replied with a smile.

"I was not forced to do it, I did it voluntarily, and it was not in name. I spent a lot of energy to make this animation, and it contains my hard work."

"Why did you suddenly change your mind and make this kind of animation for young adults? Don't you know that adult animation is the big trend in the market now?"

Animation and animation are two completely different concepts. Except for a few professionals, many people can't tell the difference.

It just so happens that the people in the group are all senior professionals, and they know the difference between the two very well. They also understand that animation is the trend, and animation is already a bit behind.

Shen Guang explained carefully.

"This is not a young animation, but an animation suitable for all ages. I believe this animation will definitely be popular?"

The members of the group were shocked.

"???"

"Old Shen, what are you talking about?"

"With such a simple painting style and such young characters, you told me it is suitable for all ages."

"Are you really me?"

Because it was a bit beyond common sense, the group members began to doubt Shen Guang.

Shen Guang was very calm about this.

At first, his reaction was the same as theirs, but after actually reading the story provided by Xu Nan, he realized that sometimes the style of painting and the image of the characters cannot represent everything.

"It's hard for me to explain to you now. I can only say that you will understand after this anime is launched."

The people in the group were speechless.

"totally do not understand."

"Your immature painting style will naturally have a dissuading effect on many viewers."

"What's popular now is the realistic style. The more realistic the characters in anime are, the better. It's best if the hair and pores on the face are clearly visible. Your style of painting was popular more than ten years ago, but it's long behind now." ”

Shen Guang spoke again: "I can tell you clearly that the style of painting and the degree of realism of the characters are not the most important. The story itself is also very important, and even the importance of the story sometimes surpasses the characters and style of painting. "

Seeing this statement, He Ye couldn't help but laugh.

"Well, how do you explain the success of "Xuanling Continent"?"