This director only makes bad movies

Many people have always had a misunderstanding that as long as the quality of the movie is good, the box office will be high.

In fact, this idea is completely wrong, just like a licking dog thinking that it can lick a goddess as long as it works hard. It is an extremely wrong idea.

There is a certain relationship between the box office of a movie and the quality of the movie, but there is no absolutely inevitable relationship. Bad movies can still have good box office.

"Dwelling in the Fuchun Mountains", which once made Liu Tianwang, who has acted in countless bad movies, take the initiative to apologize, used the bad movie marketing method for the first time, and it grossed 300 million in box office, not only recovering the cost, but even making a profit.

The Douban score of this movie is only 2.9, which can be said to be appallingly bad.

Liu Tianwang has acted in countless bad movies and never apologized, but he only apologized for "Dwelling in the Fuchun Mountains", which shows how bad this movie is.

But it was such an earth-shattering bad movie that not only recovered its cost, but actually made money in the end.

What a lot of good movies fail to do, a bad movie does.

There is also a movie called "Where Are We Going, Dad?" Strictly speaking, this is not a movie at all, it can only be said to be an extended version of a variety show.

But such a movie, which is not considered a movie, ended up raking in nearly 700 million at the box office, making huge profits, and trampling many high-quality films under its feet.

This is the ridiculous thing about the film market. Good films may not necessarily make money, but bad films may.

Many people think that as long as they make a good movie, audiences will watch it. This is actually an extremely wrong idea.

Movies are just a pastime for many people. Audiences will not spend money for good movies, but for movies they want to watch.

The quality of the movie is just one of the reasons for wanting to watch this movie.

As long as you can successfully inspire the audience's desire to watch the movie, you will succeed. Sometimes the quality of the movie is not the most critical factor.

As for how to stimulate the audience's desire to watch movies, Xu Nan already has a plan.

After sending away the two employees, he immediately returned to the office and called Zhang Tong.

Zhang Tong is a retired professor from Nortel. She is famous all over the world, and people related to her can be found in half of the film and television industry.

She used to be very good in the industry, but later became lonely due to retirement. She was previously invited by Xu Nan to a company to brag about movies.

The two had reached an agreement before, and now it was time for Zhang Tong to take action.

When the call was connected, Xu Nan said decisively: "Hello, Professor Zhang."

Zhang Tong, who had just finished watching the movie, answered the phone: "It's me, Mr. Xu, are you planning to let me start it?"

Xu Nan nodded: "Yes, just as we agreed last time, the others should take care of it."

Zhang Tong quickly replied: "It's done, it's done."

"That's good." Xu Nan felt relieved and asked casually: "Have you seen the movie? What did you think?"

"Well"

Zhang Tong, who has experienced countless ups and downs in his life, has remained silent.

She couldn't help but roar in her heart.

Don't you know how the movie went?

Last time, I actually had the nerve to let her brag about this movie.

This means that there is a follow-up, otherwise Zhang Tong will become autistic and his lifelong reputation will be in vain.

Before, she was still wondering why Xu Nan asked her to do this, but now she finally understands.

Hearing that the old professor Zhang Tong remained silent, Xu Nan immediately understood and couldn't help but shake his head.

"Professor Zhang Tong, I thought that with your knowledge, you would definitely be able to see the excellence of this movie. I didn't expect that you, like other ordinary people, think this is a bad movie."

"Really, I'm so disappointed. Are Nortel's professors at this level?"

Zhang Tong on the other side of the phone had a mouthful of old blood stuck in his throat and almost spit it out.

It's not like your conscience won't hurt when you say something like this. If the movie turns out to be this bad, you, the director, must bear direct responsibility, okay?

As a professor at Nortel, Zhang Tong has read countless films and is very knowledgeable about film shooting and editing.

When she was watching the movie just now, she discovered that many scenes in the movie could be handled in better ways.

For example, if Lin Hongxiu's acting is poor, side shots, long shots, or other shooting methods can be used to weaken the impact of Lin Hongxiu's lack of acting on the movie.

But Xu Nan just put Lin Hongxiu in the center of the screen, showing off her poor acting skills to the maximum extent, which greatly reduced the quality of the movie.

In addition, there are also some ways the director handled other parts of the movie, which obviously deliberately made the movie go in a weird direction.

In Zhang Tong's view, if the quality of Fu Hua Dao can be improved and the filming method is used to weaken the acting skills of the lead actor, the quality of this movie can be greatly improved, and it may not be impossible to become an excellent movie.

This aspect can be seen from the rhythm of the movie and the completeness of the story. Even if the wrong shooting method is used, the story of this movie is still complete, clear and organized.

The rhythm is also well controlled. From the beginning when the protagonist's family is killed, to the protagonist's transformation, to the final revenge, the standard first suppresses and then increases, which makes people's adrenaline surge, and there is no urine point in the whole process.

But Xu Nan insisted on choosing a special shooting method, which turned a movie that could have been of high quality into a... uh... bad movie.

Zhang Tong really didn't understand how Xu Nan could make the movie like this. She could obviously see that Xu Nan was a capable director, but she really didn't understand how the movie could be made like this.

Xu Nan suddenly thought of a good idea and said, "By the way, Professor Zhang Tong, before your meeting, you can try to invite Zhang Yange."

"He seems to have a lot of objections to me. If you invite me, he might really go."

Zhang Tong nodded: "Okay, I understand. I will try to invite him, but my relationship with him is average. I really can't guarantee whether he will come."

"It's okay, just give it a try. We'll make a lot of money if Zhang Yange comes, but we won't lose if Zhang Yange doesn't come. Anyway, it's just a phone call away."

"By the way, don't let him know about our agreement."

Xu Nan warned.

Zhang Tong immediately said: "Don't worry, I understand this."

After talking to Zhang Tong on the phone, Xu Nan made several more calls in the office. The owners of these calls were all marketing accounts and trolls.

Before the movie was released, Xu Nan used these marketing accounts and trolls to generate buzz. Now that the movie has been released, it's time to change the promotion strategy.

Xu Nan’s new instructions to these marketing accounts and trolls are simple.

They immediately changed their publicity plan and blackmailed the movie "Captain China" without any bottom line, completely destroying the movie's reputation and becoming a super bad movie that everyone knows.

It would be better if Captain China's reputation as a bad movie spreads across the country and everyone knows that it is the worst movie ever made.