Tokyo Video Game Tycoon

  Chapter 1171 Infinitely Close Sales

   The content of this infinite world update is actually very simple.

   But there are actually some hidden updates that have not been announced.

   First of all, the new version of the infinite world random generation system has undergone a major revision.

  But this time it has not yet reached the full body as envisioned, so it is not explained in this update, but it is pre-installed in the game first to see how players respond to this.

   Then there are many bugs in the game.

  Because the size of the game was too large, their small team of more than 100 people and lack of experience could not solve the problem at all.

  With the help of Youxing Electronic Entertainment, they also made a lot of efforts in fixing the bugs.

   This version 1.1 update has patched up many of the more serious and vicious vulnerabilities before.

  Even if the game itself may not be particularly fun, at least this game can run normally and can be played normally.

  The game critic doesn't know how to describe it.

   It seems that there are not many things updated in the infinite world this time, but it is indeed much more comfortable to play.

   So this game is quite fun. Could it be that I had a different mentality when playing this game before, which made me have a bad impression of this game?

  With this thought in mind, he finally played the Infinite World again on the Mickford platform.

   Then he realized that what he felt about the game before was not wrong at all.

   Up to now, the content of Infinity World on Mickford’s side is still original. Others’ battle.net platform has been updated for more than a day, but yours is so slow.

  Looking at the announcement, it is obviously not the old club that the Infinite World development team made things difficult for, and did not update the old club with the latest game version.

  Because the cover page and other content on the platform have been modified, it must be no problem to upload the latest version.

   But Mike Fu’s game platform experience is so rubbish, it’s useless to give you a chance, no wonder you have been unable to beat Youxing Electronic Entertainment, you can only say that you deserve it.

   Afterwards, he entered the infinite world of the Battle.net platform again.

  The construction mode is much more interesting than before. This time, he didn't take frequent adventures in empty worlds. Instead, he simply took root in a world and started to build infrastructure, and the time passed before he knew it.

  This kind of farming infrastructure game often kills time like this, making people feel that time passes quickly.

   At the same time, inside Yuxing Electronic Entertainment Company, the Infinite World development team and producers were cheering.

   On the day when the new version of Infinity World was launched, due to discounts and publicity on the Battle.net platform, Infinite World had a good start on the Battle.net platform.

  The sales volume reached more than 100,000 that day,

  Originally, they had already given up hope for this game, thinking that only tens of thousands of sales would be enough.

  But now I didn't expect the sales to be much better than expected.

The sales of more than 100,000 sounds inconspicuous, especially since this game is still in the discount segment, and the revenue from the sales of 100,000 sales is only 750,000 US dollars, which is really not too big for game development. Big payoff.

   But this is just one day.

"The producer is really kind. We have finally made some achievements. The next sales will definitely not be too bad. Maybe we can get half a million sales in this promotional activity, then we are considered It was a big success, and at the same time, I can deal with the big boss!"

The producer of Infinite World was also very excited, but as a manager, he calmed down quickly, and said: "No, we can't relax now. Although the sales of this game have exceeded our expectations, it is still in line with this game. The money required for late-game maintenance and salvage did not match, and we spent more than three million dollars to barely give this infinite world a new look."

  Everyone nodded.

   There is nothing wrong with this, it is indeed not the time to be happy.

   "The producer, what should we do?"

The producer of Infinite World thought for a while and said: "To be honest, the current situation reminds me of what the big boss said to me. The quality of video games itself is an important part, and publicity is also very important. The smell of wine may I'm not afraid of the depth of the alley, but I can't stand someone putting low-quality wine directly at the entrance of the alley, so that people can't smell the wine in the alley."

   "Huh? The smell of wine? What does this have to do with our game?" Everyone was a little confused.

   "It's just a metaphor. It's some classic sentences circulated in that big country in the East. Our big boss often likes to use these words to express his views."

   "Then we are going to work hard to promote it next?"

  The producer of Infinite World nodded vigorously: "That's right, and we need to increase our publicity."

   "But we don't have that much money, and the funds approved by Youxing Electronic Entertainment are very little."

  The producer of the infinite world said confidently: "You don't have to worry about this, I have already thought about this matter, and I have already figured out how to do it."

"How to do…"

   Everyone looked at each other in blank dismay.

  This method was not thought up by him himself, but the guidance given to him by Zhu Youxing.

"Video games don't necessarily require a huge investment in publicity costs, especially small and medium-sized games, because not everyone likes small and medium-sized games, and sometimes not all hits are made through capital-heavy publicity. It was sent and completed, and what I suggest is that you can take the live broadcast route.”

  The producer of the infinite world took a deep breath, and then said to everyone: "We are going to do a live broadcast."

   "Doing live broadcast?"

"That's right, it's live broadcasting. Nowadays, live broadcasting on the Internet is becoming more and more abundant, and the number of views and visits is exaggerated. We can invite game anchors to play our games at a relatively low price. At the same time, we can also Set up an official live broadcast account and also broadcast our games live."

   "Also, I also thought of contacting Facebook to launch a call for contributions, based on the game Infinity World, so that people can create as much as they want, and the winners can get a pretty good reward."

   This method is the lowest cost and most efficient way of publicity.

  A few years ago, Zhuyouxing also used live broadcasts to make articles, letting people play games such as Titanfall on the live broadcast platform, and through some exciting enough broadcast clips, players were fooled into buying them one after another, and tried these video games by themselves.

  This is different from traditional film and television dramas. Traditional film and television dramas cannot be broadcast on live broadcast platforms. Copyright control in this world is still very firm.

  Moreover, the broadcasting of the film and television drama is equivalent to a kind of spoiler. Not everyone wants to watch the live film and television drama on the live broadcast platform, so they will feel a little boring.

  Electronic games can be broadcast live as a matter of course, and the official also encourages players to live broadcast their own games to give their games more exposure.

Now with the development of the Internet, the wealth of these network anchors is also rising, but they have not yet reached the level of top-notch that Zhu Youxing remembered in his previous life. The bargaining power of most anchors is still relatively weak, but they can take advantage of such opportunities , Promote your own games in a lower-cost way.

The members of the Infinite World development team did not hesitate too much, and soon began to show their abilities, went to different places to find game anchors, and at the same time, some people registered for Facebook's live broadcast account, and then prepared the corresponding game equipment and recording equipment , when the time comes, you can interact with the players in real time.

   A few days later, the live broadcast plan was officially implemented, and everyone in the team started to take action to increase the exposure of the game as much as possible.

   And especially highlight the inspirational story of Infinity World’s perseverance, to inspire empathy.

  The game critic is one of the self-media contacted by the official. After he learned that the infinite world hoped that he could also express his views on the game, he readily agreed.

   On the one hand, this game has already begun to impress him, on the other hand, he is now beginning to have the urge to promote this game to others.

   And this game critic is also very efficient.

   Not long after the official invitation to the other party, he took the initiative to give a four-star game rating in the evaluation system.

   Such a game score is so eye-catching in the current infinite world game score list.

  According to real-time statistics, most of the players who have marked that they have played this game are still scolding. They are all heartbroken by this game, and they no longer want to pre-order the game easily.

   Among them, half-star reviewers accounted for one-third of the reviewers.

  The current overall evaluation of the game is summarized as negative reviews.

  Until now, there hasn’t been a single game on the Battle.net platform that has received rave reviews.

Infinity World is considered to be a precedent, becoming the first game on the Battle.net platform with rave reviews, and more than 10,000 players have rated it. I really don’t know why these players are still interested in buying it on the Battle.net platform. This game, but for the development team of Infinite World, this is somewhat embarrassing.

  They have too much pressure in their hearts for this.

  Now they suddenly see a very small number of high-star rating updates in the game evaluation, and they are so happy.

   "Infinite World is a game that has been out for a while, and the first thing I have to say is that the game was terrible before version 1.0."

   "That's not even a game."

"But the game is not necessarily not fun at the beginning, and it will not be fun in the future. Video games also have opportunities to make up for it, and I chose to buy this new infinite world work. I bought it with the mentality of watching a joke at the beginning. , It just so happens that I have already bought all the popular games on the market, and I don’t need to spend any more money, this infinite world has become an alternative.”

   "Then I discovered that this game, which I had been raving about for a while, was unexpectedly fun."

   “There are still limitations to what you can do in this new infinite world game.”

   “Either clear the main story, or just wander around, and finally give up the game because every world is boring.”

"But this time is different. This game has a new function this time, which is the construction sandbox function, which makes the game more fun. Now what I want to say is that I have begun to hope that this The game can be improved, I hope this game will continue to work hard, I am willing to spend some more money to support this development team, so that they can keep updating this game steadily, the foundation of this game is really good, but it was given by the **** experience at the beginning It's ruined the word of mouth, but given time, I believe this game will still shine."

   This game critic has been a little addicted to it after playing for a day or two.

  He himself is a fan of farming and infrastructure construction, so it is not too surprising that he quickly gave praise again.

   Other well-known game critics are obviously more cautious.

   For this big update, they just gave a relative recognition and affirmative praise, and didn't say anything more.

  They still cherish their feathers more, for fear that they will damage their reputation by saying unnecessary words.

  Now this infinite world is still barely playable in general, and it is still far from a masterpiece.

  But because they joined Youxing Electronic Entertainment, looking at this update, they have a promising future.

  The team did not give up just yet. The producer of Infinite World still remembers Zhu Youxing’s teachings. Now is not the time to relax. He has to continue to find ways to maximize the advantages of the current game.

  So he directly instructed the team to use the remaining money to buy soft-text publicity.

   It sounds a little bad, but as long as it works, the only thing that can prove the team's ability is the game's sales and player feedback.

  If, as Zhu Youxing said, the aroma of the wine was masked by the low-quality wine at the entrance of the alley, then it would be a real loss.

  It’s not like they messed up the game again this time, they made a lot of changes this time, and it’s worth bragging about.

   Then, in the next few days, there were more related soft articles on some forums. What's even more exaggerated is that the team simply put down the follow-up development work at hand and joined the ranks of water army and soft article writing.

  Infinite World is the only chance to prove them, if even this opportunity is missed, Youxing Electronic Entertainment will not support them casually.

   Even if it seems a little unscrupulous.

   But now that the Internet is popular, this is actually quite normal behavior.

  Even without the Internet, this kind of behavior would still be inevitable in the era of television and newspaper media.

  Advertising culture has a long history.

Maybe it’s because the behavior of looking for them is really effective. In the next few days, Christmas has passed, and people are getting ready to gradually return to work and life. The sales of Infinite World still have no downward trend and can be maintained all the time. In the daily sales volume of more than 100,000 to 200,000.

When the first million sales appeared after the version 1.1 update, the entire development team cheered and almost overturned their work area, causing people from other development departments to come over curiously and wonder why they would be so happy.

   People who have not experienced the bottom may still have a hard time understanding the pain of the infinite world development team.

They have experienced being sprayed, scolded, and cyber-violent, and even almost developed into a real threat of violence. Someone actually sent blades and some murder weapons to their development department, and left a message threatening to destroy them. drop them.

  After experiencing all this, they especially cherish this hard-won success.

  (end of this chapter)