Tokyo Video Game Tycoon

Chapter 1194: It's all foreshadowing

   What kind of promotion method is most suitable for such a game?

  Zhuyouxing had already made plans from the very beginning.

  At the beginning, the advertisements that invested money were actually to buy the smoke bombs released by Mickford.

  The role of strategy is greater than the role of propaganda.

   After the game is launched, it is the real publicity moment.

  A month before the development of the game was completed, almost all the anchors who broadcast video games live on the facebook platform got an advertising invitation.

  The requirement of this invitation is to continue to broadcast the game Fortnite within a week.

  No matter how influential the anchor is, he can receive this advertisement invitation. Of course, the quotation of each anchor is different.

  Zhu Youxing’s memory is very deep. At least half of the credit for the explosion of PlayerUnknown’s Battlegrounds in his previous life was given by the webcast.

  Since it is a ready-made successful strategy, how can there be any reason not to use it?

   In fact, it’s not just those streamers who play games.

  The anchors in the living area, entertainment area, and even the music and dance area have received similar advertisement invitations.

  The effects of webcasting have not yet been fully exploited.

  Zhu Youxing tried to use the anchor to promote some games before.

  However, many people later mistakenly thought that Youxing Electronic Entertainment itself has amazing influence, and the influence of the anchor's live broadcast is secondary.

   Just when these anchors themselves are not yet aware of their own value, they can also save a lot of money for publicity.

  The little transparent anchor Dorothy from the live broadcast of the music and dance area exhaustedly completed the day's live broadcast tasks.

  She is the lowest-level anchor, very inconspicuous.

  In today's society of all kinds, her figure and appearance are not so outstanding and dazzling, especially in this music and dance live broadcast area with a lot of Yingying Yanyan, Dorothy is an almost transparent existence.

   Fortunately, she still has at least a few dozen loyal viewers, and their support can still allow Dorothy to barely maintain the work of the live broadcast.

  She actually didn't know what she could do.

   Live streaming should be the only thing she dares to do in this society.

  Because of her socially fearful nature, she deliberately covers her face even during the live broadcast of music and dance, which makes it even more difficult for people to find out.

  Tired, she no longer wants to touch the computer after finishing her work.

  But at this moment a prompt pop-up window appeared.

   That was a short message from the background of facebook for business negotiation.

  Due to the mature operation of the facebook live broadcast platform, the reception and release of advertisements also have a very smooth operation mode.

  Even a little-known anchor has the opportunity to get an advertising promotion task list.

  Facebook calls it a strategy to benefit the low-level anchors, which can greatly stimulate the enthusiasm of the bottom-level anchors.

   In fact, doing so is really effective. So far, Facebook has relied on this method to dig out many excellent anchors.

Can make money, the anchor is still very hot topic, the live broadcast platform maintains the first position in the industry, and other fields are not far behind, they have won the first and second market positions in their respective fields, and Facebook has also become the top in the United States after Morgan Group enterprise.

  Dorothy jumped out of bed as soon as she saw the business negotiations in the background.

  Advertising invites represent money coming in.

   This can be regarded as a benefit other than live broadcasting. She was lucky enough to be selected several times in the live broadcasting industry, and she gained an extra income because of this.

  So she didn't hesitate much when she saw the advertisement invitation.

   "Nintendo live broadcast invitation? Need to continue live broadcasting within one month after the release of the "Fortnite" game, and the advertising fee for one month is 10,000 US dollars."

   Ten thousand dollars.

  Dorothy's eyes lit up instantly.

  Her usual live broadcast income is about 3,000 U.S. dollars a month.

  The highest record was earning 5,000 US dollars in one month.

   And this advertising fee was directly paid 10,000 US dollars, plus the live broadcast income she can earn every month, it should be no problem to earn 13,000 US dollars this month.

  She immediately accepted the invitation with a sunny and sweet smile.

  This advertising fee is almost a drizzle at the company level.

  But for a low-level anchor like her, it is a timely help.

   During the same period, thousands of low-level anchors received similar invitations, and their tasks were the same, and they needed to continue playing "Fortnite" within one month after the game was released

   It’s not difficult at all, okay? Anyway, they usually broadcast live, and the content of the live broadcast is actually not too important. They are more likely to earn the low-level anchor subsidy issued by the Facebook platform, and a small number of user tips.

  These anchors agreed to the invitation without hesitation.

  They can’t wait to stream the game right now, so they can get that $10,000 in their pockets as quickly as possible.

   But alas, the game is still a month away from release.

   And those influential anchors also each received an advertising fee that they are very satisfied with, and they also need to play Fortnite for a month as required.

  Even if you vomit from playing, you have to play in it, and you can't stop.

  If you stop, all advertising fees will be withheld.

   Then, a month passed quickly, and on the surface everything seemed to be calm.

  Su Rui Electronics reacted strongly to this.

  Because they are always staring at the movements of Nintendo.

   It was just beyond their expectations that the Fortnite developed by Nintendo was launched in only three months.

   This is just a game that was completed with more than a hundred people.

  A game like this...could it be a good game?

  People in Su Rui Electronics are a little skeptical.

  Some people began to think that it wasn't the indie game producer who was going to cheat the old man Lorenzo out of his money.

  According to his age, Lorenzo should be almost eighty years old, right?

   Maybe he was confused for a while? Otherwise, how could a normal person do such an outrageous thing? How can you just throw money in so simply, and basically don't ask for anything in return.

  The 30% stake may not be completely cool.

   So far, Su Rui Electronics has also relaxed a little.

   After all, this is really unbelievable to say.

  The early publicity was so intense, as if this would be a masterpiece.

  But the total development cycle is only three months, which is really outrageous, without any potential to become a top masterpiece.

  In fact, Zhu Youxing doesn’t expect any top-level masterpiece abilities in Fortnite.

  This game is strong in diffusion ability.

   In terms of word-of-mouth, this game is somewhat mixed, but it just can't stand the continuous influx of new players.

   Then in the later stage, relying on the second-season story mode and the linkage of various brand IPs, the popularity of this game has always remained high.

  From the beginning, Zhuyouxing’s positioning for this game was to have influence, and then the ability to make money, to have enough influence to convince everyone.

  Let everyone think that it is reasonable for this company to acquire Mickford's game department, and it cannot be acquired at a too high price.

  Everything is just for foreshadowing.

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