Tokyo Video Game Tycoon

  Chapter 223 Why did the sales decrease?

  Because of the contract restrictions of Zhu Yuxing, no matter how popular this thing is, the price of the game console must not be increased, and of course the price must not be reduced, and the original price must be maintained.

   This is something that American department stores do not understand.

   Right now is a good time to raise prices.

  Look at how popular the light gun is, I am afraid that even if it rises to three hundred dollars, there will definitely be a lot of people buying it.

   But Youxing Electronic Entertainment doesn't listen to these, no matter what the price is, there can't be any fluctuation.

   In desperation, these department stores in the United States can only buy at the original price.

   As a result, the product was out of stock very quickly, and the out-of-stock speed was far beyond the expectations of Zhu Yuxing, which passively formed a short-term hunger marketing.

  During the period of out-of-stock, those who are eager to buy can't satisfy their inner desire to buy, but they are more and more eager to get it.

   There are certain psychological factors involved.

   Otherwise, there wouldn’t be so many companies in the afterlife where hunger marketing was a tactic.

   Because that's what has proven to work.

   sell a small amount of products and then suppress people's desire to buy.

   Then, when the product is put on the shelves again, these people will immediately retaliate for consumption, and they will never consider whether this thing is what they need.

   In short, it is a rare thing, and you will feel that you should have it, so that your inner desire to buy will be satisfied.

It's just that Zhu Yuxing doesn't want this to happen. He has experienced countless times of hunger marketing and monkey tactics in his previous life. It's only a matter of time before it sells.

   At the same time, within Hongguo Company, the financial report data for the last week has been updated, and the senior management gathered for a meeting.

  As the CEO, Klaus did not sit, but put his hands on the table and stared at everyone in the conference room.

   "I wonder why our PC sales figures were down ten percent this week? What's the reason."

  The company just announced its latest personal candy-colored all-in-one computer at the International Consumer Electronics Show.

As soon as    was launched, it was immediately popular.

   Then, when they went on sale in February, their product immediately set an all-time sales record for the company.

   This is really something to celebrate.

   They celebrated the company's successful sales strategy that day, and then prepared to step up and take the company to the next level.

   I just didn’t expect that something unexpected happened in the first week of March.

According to the normal sales curve, their products should increase sharply in the first week, then decrease by about 30% in the second week, and then sell at 23% in the next week. rate decreased.

   But the sudden drop of ten percent in the first week of March was beyond the comprehension of his CEO.

   "Marketing and Advertising Department, has your advertising investment decreased?"

   "Of course not. We have also increased some investment. We have invested more than 10 million US dollars in marketing costs on TV, on the Internet, and on major billboards."

  Klaus looked at the R&D department again: "Is there any bad feedback on the product?"

   "Absolutely not, so far there are not many product complaints."

  Klaus turned to look at some of the other people, and asked the senior management of each department one by one.

   and the result was that none of them had any problems.

   But this week it was down by 10%.

At this time, a high-level executive raised his hand cautiously and said, "Well, March should be a period of low consumption, and it is normal to drop by 10%. By the middle of the year, sales should pick up again. I think this should be It's not a problem."

  Klaus looked at the high-level executive, he felt that what this guy said made some sense.

  Otherwise, others can't explain why the sales have dropped by so much this week.

  Klaus said to the crowd: "Okay, then you keep the current state, I don't want any product PR crisis."

   "Don't worry about this Klaus, we still have this confidence."

   In the high-level meeting of Hongguo Company, everyone swears and promises.

   They are all top talents in their fields, and there will be no big surprises at all.

   They also felt that this week's decline should be just an accident, because the general spending power of the people fell slightly this week.

   But in fact, at this time, the consumption power of the United States is very strong, how can it be reduced?

   The people from Hongguo Company have not yet discovered this.

   At the same time, companies such as Morgan Group and Lierda also found that their product sales were bizarrely decreasing.

   They don't understand why.

   It seems that I haven’t heard of any industry changes recently.

   And I haven't heard of any competitors.

   At this moment, they haven't taken Yuxing Entertainment to heart at all.

  Because they always thought it was something for children to play with, just a group of children, how could it affect the sales of their products?

   They look more like adults than those little kids.

   But now the main consumer groups in their eyes are playing with children with light guns in front of the TV one by one.

   "Dad, you've finished this game, it's my turn!"

   "Child, don't worry, let your father play for a while first, this dog is too cheap, I have to make this dog understand how good your father is. Your father and I are sharpshooters in the shooting range!"

   "Cut, just blow it, the uncle next door told me last time that he tortured you to death in the shooting range."

   "You listened to his nonsense? Don't you believe your father?"

   "I didn't believe it originally, but Dad, look at you now, you're not as good as me. I can still hit ten ducks, how many did you hit?"

  Father blushed, and then said, "You brat, don't be complacent, I'm just not familiar with how this thing works at first, and then I'll show you your father's sharpshooter skills."

   "Then Dad, what if you're not as good as me?"

   "Then say whatever gift you want, I'll definitely buy it for you."

  The child's eyes lit up: "Then it's settled."

  The father and the child are happy together, the father also forgot the computer and other electronic products, and now he just wants to grab the game console with the child to play.

   And the child has made a plan. As long as his father loses this game, he will let his father buy the GB game machine.

   He had heard from other classmates that it was more fun than SFC. Now there are many children in the school who have it, and of course he wants to have it.

   (end of this chapter)