Tokyo Video Game Tycoon

   Chapter 244 Mobile phone? Handheld?

"I am delighted to announce an epoch-making video game hardware, which we have created after a year of painstaking research, called Lilda Mobile, which was co-developed with Eaton, a well-known mobile communication equipment manufacturer. Handheld entertainment products.”

  Lierda's young CEO stood in one of the largest theaters in San Francisco, surrounded by numerous media reporters and some business partners.

   He personally announced for everyone the first handheld game console they were going to manufacture.

   But he is not satisfied with making a game console purely for entertainment, his ambition is bigger.

  The current mobile communication business is a promising industry, and it just so happens that the handheld product has a high degree of overlap with mobile communication phones.

  Full of foresight, he immediately realized that the two sides seemed to be able to merge to some extent.

   Creating a handheld that can be used to make phone calls sounds odd.

   But now this era is an era full of dreams. Products of any form may be born, and then after years of constant exploration, the most popular products are finally found.

The CEO of   Lilda obviously wants to broaden the field in this regard.

  Eaton is a communications group from Norway.

   They are also very well-known in the world, and their mobile phone products have more than 70% of the world's share.

   And this 70% share is the huge mobile communication market with a scale of more than one billion, not the video game, which has just emerged a few years ago and has a user base of more than ten million in Japan.

   Originally, with their size, at least for a short time, they should not look down on the field of video games.

   But Lierda itself is backed by a capital giant.

   Under the constant boasting of the CEO of Lierda, he made video games the future star of the world, and finally the capital giant behind him decided to be willing to lead, and let Lierda and Eaton carry out a technical and commercial cooperation.

   Led by Eaton's engineering team, Lilda then provides ideas for console production as well as game development.

  The two sides tried to create a handheld phone that could make phone calls.

  Lierda's CEO smiled and looked at everyone in the audience.

   "Below, look at the product in my hand."

   He slowly took out a small and delicate-looking electronic device from his arms.

   In an instant, the spotlight was directed at the hand position of the Lierda CEO.

   It was a bright silver device with an oval body.

   On the device, you can see that there are dense buttons on the left and right.

   Just on the palm-sized body, almost all the keys of the entire keyboard are accommodated, which looks very special.

   The keys of the previous mobile phone products were all centered around the Jiugongge, and none of them considered having the full keyboard appear on one mobile phone.

   All of a sudden, the reporters in the audience and some business people who came to watch the lively also made bursts of amazement.

   "Huh? This product is interesting, and the idea is also very good."

   "Will such a small button feel uncomfortable?"

   In the sound of discussions, Lierda's CEO gestured for everyone to lower their voices, and then started his speech.

   He first called the person in charge of the Eaton Group who worked with him to the stage, and then enthusiastically introduced their close relationship with the Eaton Group to everyone.

   The person in charge of Eaton also smiled cooperatively.

   Then Lierda's CEO began to show the basic form of this product to everyone.

   First of all, this full keyboard layout can make any video game no longer have to worry about the problem of lack of keys, nearly a hundred keys can meet the needs of any video game.

At the same time, he also directly landed some video games developed by himself on this mobile phone, and assured everyone in the audience that there will be a game dedicated to this mobile phone every month, so that people who buy this mobile phone will have a game. People can enjoy double happiness and use mobile phones for entertainment. This is the ultimate vision of Lierda CEO.

   At the same time, he also announced that he would once again increase investment in the manufacture and research and development of game consoles, striving to make video games his territory and make video games a new and attractive industry in this world.

  The CEO of Lierda is very good at speaking. It is just a press conference, which makes people who hear it feel bloody, as if this product will change the world.

   Those who worshiped Japanese game console products before also showed surprise.

   Before, many Americans were somewhat annoyed that video game consoles were only the most fun in Japan, but they did not expect that Japan would once again come out on top in the field of electronic products.

   But looking at Lierda, a pure American company, is also innovating, they seem to have a sense of pride once again.

   "How was it? How was the response?"

   A few days after the press conference, the CEO of Lierda couldn't wait to find the company's statistics department to count the feedback from the network and society.

"Very optimistic, many US users have expressed their willingness to try to buy one, but speaking, the quality of our current mobile phone has not fully met the standard, and the yield rate is only 70%. It is possible It will affect the sales of the product.”

  Lierda CEO frowned.

  The yield rate is so low?

   It was good when it was developed before.

   However, the engineering prototype is definitely different from the real mass production model. In the real mass production model, some parts will be reduced in some places to save costs.

   "What is the manufacturing cost of a mobile phone now?"

   "The total is two hundred and seventy dollars. If you include the cost of publicity, packaging, transportation, etc., you need at least five hundred dollars to make a profit."

  Lierda's CEO was slightly relieved when he heard this.

   "The price is good, so can we improve the quality of the product and increase the cost?"

"No, didn't you forget what the board said earlier? Two hundred and seventy dollars is the limit they allow, they don't allow the cost of the mass-produced model to be higher, otherwise the machine will probably not be sold. ."

  The average selling price of mobile phones in the United States has dropped to about $300 to $500.

  People are used to this price range. If you want to break through, you must have better products and better reputation.

   Now, the Lierda product has just been released. Even with Eaton's help, shareholders still dare not take the risk to challenge a higher price.

   They believe that at least the word-of-mouth of this generation of products should be released first, and then consider the follow-up things.

   "What a bunch of guys without any vision." Lilda's CEO couldn't help cursing.

   (end of this chapter)