Tokyo Video Game Tycoon

Chapter 299: revenge consumption in japan

  Chapter 299 Japanese Revenge Consumption

   In the past two days, the general mood of the employees of Youxing Electronic Entertainment headquarters was not too high.

  The forced open source of game consoles seems to be a sure thing.

   There seems to be no solution.

   And this means that the next game they develop will be difficult to bring value.

   So everyone's mood is very low.

   It doesn't mean that if you can't make money, it means that the game is bad, it means that they have no value in themselves, but they will still be a little disappointed.

   But Zhu Yuxing is very indifferent.

   At least Zhu Yuxing is the backbone, so these people will not really break down.

   If it was a normal company, the boss might have already started to panic.

   Seeing that Zhu Yuxing can calm down, they can make their hearts feel a little more at ease.

   And today, Zhu Yuxing suddenly called everyone together.

   Every person in charge of the game development team can also be very calm.

   They are also the backbone of the staff. As long as Zhu Yuxing remains calm, they will not panic at all.

   These people are also the backbone of Yuxing Electronic Entertainment, developing many games.

   "The atmosphere is a bit heavy." In the conference room, Zhu Yuxing smiled kindly.

   Take Yuxing said: "I know you are in a bad mood recently, and the disclosure of the source code of the game console is indeed fatal."

   "President, isn't there any way to keep it private?"

   "Of course there is." Zhu Yuxing nodded, "That is to give up the US market and go to other countries for development, but it would be a pity not to eat the big cake of the US market."

   Hayazawa Airi couldn't help but ask at this time, "What do you think about Bamboo Yu?"

"The disclosure of the source code is bad, but we can actually take advantage of this opportunity in reverse. Piracy and cracking will indeed affect the revenue of video games, but in turn, piracy and cracking can also expand the scale of users. Sometimes you It’s also a good strategy to own the hearts of users first and then their money.”

   This is almost equivalent to the krypton gold mobile game of later generations. First admission is free, and then you will cut your leeks when you find an opportunity.

   But this is obviously not particularly acceptable.

   "Actually, I wanted to say it a long time ago that our game consoles are slowly falling behind the times. I have been waiting for this opportunity. Now, we should consider launching a new console."

   "President, do you mean GS1 and GBA?" Everyone's heart moved.

   In the past two years, the two game consoles have been polished very well, but without Zhu Yuxing's permission, they did not dare to announce it casually, and everything was waiting for Zhu Yuxing to speak.

   In fact, they were already looking forward to the announcement of the two consoles.

   Now, listening to what Zhu Yuxing said, it seems that the time has finally come?

   Each of them regained their spirits.

   "President, do you mean to give up the old console market completely? Then open up a new console? But even if we open up a new console, what if the US imposes sanctions again?"

Zhu Yuxing smiled: "So, we have to wait a moment, and wait for the United States to completely finalize the implementation of the new regulations. At that time, if the United States wants to change the rules, it will need to revise the bill again with great fanfare, and the price is actually not low. , At the same time, to use foul language to describe the U.S. government is also more shameful. Repeatedly using relatively indiscriminate means to deal with an entertainment type company, they will be very cheap, and the public will also question the government's management ability, this is what I am. It's time to seize it."

   "President, that is to say, they won't do this kind of thing again?"

   "At least we won't do it again in the short term. That would be too down to the style of a big country."

   Zhu Yuxing was indeed prepared for the U.S. sanctions, but he never told outsiders directly.

   Because no matter how it sounds, it sounds a little bit of a magician's precognition metaphysics, how can Zhu Yuxing predict that the rice will be punished.

   Now there is no need to explain.

   They only felt that Zhu Yuxing was very visionary.

"So, please calm down, but the new regulations in the United States have not been fully implemented, and our game consoles cannot be made public. During this process, we have to pretend as much as possible to do our best to make money in the last time. The illusion of money, so I may have to trouble you for the rare overtime work."

   Zhu Yuxing looked at everyone seriously.

   "Thank you for your dedication to the company. The company will definitely not treat you badly. You need to work hard during this time. Of course, I will stand on the same line with you."

   Take Yusei's words inspired everyone.

   They didn't know what Zhu Yuxing's plan was before, they were just at a loss.

   But it's different now.

   Now that Zhu Yuxing has helped them clear the direction, and it sounds feasible, their hearts have stabilized.

   And as long as the main personnel developed by these companies are not chaotic, Yuxing Electronic Entertainment will not be shaken in the slightest.

   In recent days, Japanese newspapers and media have been scrambling to report on the events of Yuxing Electronic Entertainment in the United States.

   The general public reaction is hostility to the United States.

   They have been persecuted by the United States before, which is the direct culprit of the bubble burst. This time, the United States is attacking their Japanese companies again, which has caused a certain sense of hatred.

  Since the United States is about to be unable to make any more money, in order to avoid Yuxing Electronic Entertainment, a new star of the Japanese company, the people have begun to voluntarily pay for the game consoles and cassettes of Yuxing Electronic Entertainment.

   And still with a little bit of revenge consumption mentality.

  You Americans want to destroy our national enterprise, we absolutely cannot agree.

   As a result, the sales of the two handheld consoles and game consoles on the Japanese side have skyrocketed.

   Originally, the number of users in the Japanese market was about 10 million, and the subsequent growth began to become a bit slow.

   But because of this, the number of users began to surge.

  Originally, the price of the game console itself is not particularly expensive, and normal families in Japan have the spare money to buy them.

   In the end, the sales of old games like FC's original also began to surge, and those first-party games that had not broken millions of sales before broke through one after another.

  Because the price of these games is really cheap now, a cassette is only 500 yen, it is absolutely impossible to buy something that can’t be fooled.

   Then after these people buy the game and experience it for a while, they will find that video games are really interesting, and as long as they are not addicted to them, it is really cost-effective to use them as entertainment.

  This is much cheaper than going out to Ginza for a drink or a Japanese and French meal.

   In such a state, the inventory of Yuxing Electronic Entertainment was quickly consumed, and some cassettes with low sales volume were out of stock.

   (end of this chapter)

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