Tokyo Video Game Tycoon

   Chapter 334 The Value of IP

   "President, these are some game production plans we are going to discuss. They are all co-productions with well-known companies, which can help our company continue to expand its reputation and make more partners through derivative works."

   At Yusei Electronic Entertainment's headquarters, Yusei Takeu continues to devote his full attention to the development of Final Fantasy 7.

   But occasionally there are things he needs to decide.

   The overall direction of the company will be well controlled, and then the remaining management details will be left to professional company management personnel to handle.

   But there is one right that he has not delegated to others.

   That is the right to make licensing decisions about derivative works.

  As the company develops better and better, every game work under the company is also a hidden IP treasure.

To this end, Youxing Electronic Entertainment has also set up its own peripheral copyright department, and sometimes contact to produce some game-related peripherals, such as making the creatures in Pokémon into plush toys for sale, or making them into trading cards. cards and the like.

   Through the authorization and self-development of this product, it also provides a lot of financial support for game development.

  Sometimes just the sales of these peripherals can bring in hundreds of millions of dollars in profits, which is very gratifying.

   However, there are only a few IPs with hundreds of millions of dollars in profits, such as the Mario series, the Pokémon series, and the Tetris series.

The   Tetris series can also be sold in the surrounding area, which is unexpected.

   In the previous life, this game was the number one selling game in the world, but its IP value has not always been particularly high.

   Mainly because the content of Tetris is a bunch of block shapes combined, and there is nothing too attractive.

   You said that it is not suitable for making movies, but it is also very strange to make anthropomorphic animations.

   Used to make peripherals? The perimeter of a bunch of blocks doesn't seem to be particularly attractive either.

   So in the previous life, Tetris was still only influential in the game, and it was almost impossible to expand.

   But people in this world like Tetris very much.

   So far, the sales of Tetris have exceeded 10 million.

   First of all, the terrifying installed capacity of the GB series, GB, GBC and GBA have built-in Tetris for the first time.

   Suitable for all ages, you can play anytime, anywhere.

   Then related peripheral products began to be trial-produced.

The    peripheral production department didn’t have much hope, and they also felt that this thing must not be as attractive as the cute image of Pokémon.

   But some Tetris throw pillows and key chains are often out of stock once they are sold.

  Anyone will have a game they don't like. It is inevitable that some games will have a lot of bad reviews because they don't like playing.

   But Tetris is the only game with almost zero negative reviews, and there are few people in this world who hate it.

   Then Tetris peripheries are equally popular.

   The surrounding team saw this situation and immediately increased the production of the surrounding area.

   From the beginning, there were only simple peripherals such as pillows, key chains, and refrigerator magnets, and then to the development of collectible cards, Tetris toys similar to building blocks, and even Tetris products co-branded with luxury goods.

   Even the cosmetics have a joint name, so Tetris is also very scary in terms of derived income.

Zhu Yuxing was a little surprised when he learned about this situation. In the end, he concluded that people in different worlds have different ideas. Some things may not necessarily be popular in previous lives, but they will have different effects in this world. .

This time, the peripheral derivative production department has brought in several new plans, some of which are the cooperation of some works with other toy manufacturers Just nodded in agreement.

   But something that caught his attention soon appeared.

   Mario's film production authorization, the company applying for authorization is a large film and television group in the United States.

   This film and television group... Zhu Youxing remembers that they wanted to target him at the time.

   At that time, the main target of this film and television group should be the Russian businessman Tukarev, who was brought in by the way.

   But after these things gradually subsided, they wanted to act as if nothing had happened, and took the initiative to show their affection, and hoped to make a Mario series movie.

   Their commercial team clearly saw the potential in the Mario franchise.

The    Pokémon series is mainly more suitable for animation. It is definitely not possible to come up with special effects that are not advanced in live-action Pokémon movies, but if Mario wants to make a movie, the cost must not be too high.

   The company's abacus is very loud.

   And the price they give is quite sincere.

  $100 million to license three Mario movies.

  Zhuyouxing sighed, the development cost of one of his Mario games was only 10 million US dollars, but the potential IP value of the series of works was hundreds of millions.

  If this is an ordinary company, it is estimated that they will sign the consent form without hesitation.

   As long as you sign, you will get 100 million US dollars, and the other party just wants the production rights of three works, which must be a **** profit.

   However, Take Yusei directly drew a big cross on this page.

  Don't think about the Mario series of movies, I won't authorize anything until the moment of life and death.

  Bamboo Youxing remembers that there were several Mario movies that could be called cult classics in the film and television circle in his previous life.

   And that has also become a social death stain that Nintendo can’t bear to look back on.

  Take Yuxing doesn't want to let himself die because of this little money, let alone this person is a former opponent, even if his current partner wants to use Mario to make a movie, at most he will refuse with a mild tone.

  Sometimes there are really many pits in the conversion between movies and games, and I am not short of money, so there is really no need to take risks with the most precious wealth.

  $100 million looks like a lot right now, and it will only go higher after that.

   If it is really used for filming, at least he has to participate in the whole process in person.

   He didn't want to ruin the Mario series because of a trash movie.

   Word of mouth is not so easy to build.

After    crossed this authorization application, there were several new projects behind.

   And these projects have added some extra striking marks.

   An application from an agency of the Japanese government.

   The name is the Japanese Culture and Art Promotion Committee, which is led by the Ministry of Education, Culture, Sports, Science and Technology and jointly established with a number of Japanese cultural industry companies.

   They want to apply for some of the game characters as official Japanese promotional materials. At the same time, they also hope that Youxing Electronic Entertainment can help make some games that are very famous at the moment, and warmly invite Youxing Electronic Entertainment to join the Cultural Industry Promotion Committee.

   (end of this chapter)