Tokyo Video Game Tycoon

   Chapter 422 Pulling hatred

   was originally just a confrontation between a game company and a giant in the electronics industry.

   But suddenly the addition of the Morgan Group has become a confrontation between the top technology companies in the United States and the top electronics companies in Japan.

   This is unexpected for many people.

   But through the simple analysis of industry analysts, they also realized why Morgan Group suddenly started a war with Surui Electronics.

  The Morgan Group quickly purchased various advertising spaces, began to promote its own multimedia software channels, and developed a TV box-like thing in a very short period of time.

   At first, someone in the company suggested to directly develop a game console similar to PNF, but it was quickly rejected by the top management.

They think that the cooperation with Yuxing Electronic Entertainment is in the honeymoon period, and Yuxing Electronic Entertainment often cooperates with them to develop the market together. The two sides can complement each other. If they develop a game console, it will obviously make the relationship between the two parties. deterioration.

   Leaving aside the future, for now, there is no benefit in the deterioration of the relationship with Yuxing Electronic Entertainment.

   Take Yuxing has just signed several new game cooperation projects with them.

   Zhu Yuxing plans to develop some later well-known PC games.

  If the relationship between the two sides deteriorated because of this, and the world's top game companies turned against them, that would not be a good thing.

   Now, the power of Yuxing Electronic Entertainment cannot be underestimated.

  So, Morgan Group just launched its own TV box-like thing.

  Suri Electronics intends to promote the implementation of its own Blu-ray Disc playback standard, which is a new high-definition format standard in this era.

In the original world of Zhu Yuxing, Sony Electronics' Blu-ray playback standard finally won the victory. The factors of victory were more complicated. This Zhu Yuxing did not understand very well. Anyway, the figure of another competitor disappeared completely, and he stayed. only the Blu-ray standard.

   And Sony has thus become the initiator of the Blu-ray standard and the person who has the absolute right to speak in this regard.

   It is precisely because of this that Sony Electronics has relied on this advantage to grab huge profits.

   To get to the bottom of it, the formulation of standards is actually inseparable from interests. Whoever has the right to speak will control the upstream of money.

   At this time, Zhu Yuxing suddenly realized that Suri Electronics looks quite strong across multiple fields, but in the same way, spanning multiple fields also means that he has different competitors in different fields.

   The enemy of Suri Electronics is not just Zhu Yuxing. Their company is large, and they face more competitors.

   It is Zhu Yuxing, who stood at the peak of the game industry from the beginning. As long as the industry type is not expanded, the only enemy is the game industry.

   Whether to use Blu-ray or other high-definition formats has nothing to do with Zhuyouxing.

   Through the eyes of later generations, Zhu Yuxing understands that it will be a matter of time before CDs will be eliminated. The CD-ROM drive on the GS1 is just a transition. It may be indispensable in the future, but the more important thing should be the built-in and external storage devices.

  Imagine that a TF card the size of a fingernail can have a capacity of 1TB in the future, which is not comparable to a CD at all.

The products similar to TV boxes launched by Morgan Group can not only be used to watch videos on the Internet, but also have a built-in CD-ROM drive device, which can play the standard belonging to another high-definition format. This is the standard battle between the two, Zhuyou. On the contrary, the star has a feeling of being ignored.

   This is even better, taking the opportunity to quickly use the somatosensory game to attract users before they can react.

   In the second half of the year, Suri Electronics was originally going to challenge Yuxing Electronics Entertainment, but it attracted the confrontation of Morgan Group. Suri Electronics successfully attracted an extremely powerful opponent for itself.

  The major mainstream advertising spaces were Morgan Group’s advertisements in addition to Shuri Electronics’ advertisements.

   And Youxing Electronic Entertainment took the opportunity to win other advertising spots, the most of which are advertisements on TV and online platforms.

   Most of the content of the advertisements are pictures of well-known film and television stars playing somatosensory games in front of the TV.

   Relying on such advertisements, more and more people have become interested in somatosensory games.

   Sweat as much as you like, and you can also enjoy the fun of sports with your family.

  This makes the somewhat boring thing of sports go from exercising alone to being entertained by the family together.

   This feeling is obviously different.

GSSports is the full name of this somatosensory game. In the previous life, the original name of this game was WIISports. It was a game released with the WII game console. Relying on this game, the WII originally looked very weird and unusual in the game console. The geek was a terrifying success.

  The low cost of game consoles, as well as low game development costs, can make huge profits, and no one realizes this huge market until it succeeds.

  Youxing Electronic Entertainment quickly launched its own somatosensory game at this time.

   In some places, game consoles are even out of stock.

   Obviously many games have not been sold yet, but the game consoles are sold out first.

Those core players who wanted to buy game consoles and more games were the first to express their dissatisfaction. They seriously doubted that Yuxing Electronic Entertainment might not be floating, and the production speed of game consoles was actually slowing down. Do they plan to give up the old players and replace them with the game consoles? Putting all your energy into a new console?

  In the first month that the somatosensory game began to be vigorously promoted, the sales of the GS1 game console, which had been gradually declining, suddenly jumped from the monthly sales of about one million to more than three million in the month.

   Along with the increase in sales, there are also matching somatosensory games and somatosensory controllers.

   A somatosensory handle costs $65 and costs $10, and a CD of a somatosensory game costs $55, and the cost is only the cost of the disc packaging, which does not exceed $5.

   This is simply huge profits, more terrifying than the profits of any previous game.

  But customers don't care, as long as this thing can bring them happiness, it doesn't matter how much money they spend.

  This price is just the upper limit that Americans and Japanese can afford. It can be said that the control is quite delicate.

   At this time, many people's eyes are focused on the standard battle between Suri Electronics and Morgan Group.

  The dogs on both sides are about to come out of their heads, and Suri Electronics will not give in an inch in the formulation of standards.

  As long as success is a real profit, it makes them forget the rival Youxing Electronic Entertainment that they had to challenge at the beginning.

   The Morgan Group which is attracting hatred belongs to is.

   (end of this chapter)