Tokyo Video Game Tycoon

   Chapter 427 Spending a lot of money

   This is a new competition.

  Suri Electronics has the support of YOO, the hottest Internet portal, to fight against Morgan Group and Youxing Electronic Entertainment.

   Whether it is in online social public opinion or in publicity, the two sides are not giving in to each other.

  Because all the performance of the new handheld has been leaked, Hayakawa Zhito can obviously have more preparation time.

   When he saw the appearance of Yuxing Electronic Entertainment's new handheld, he realized that the dual joystick and touch screen would probably be the highlight of Yuxing Electronic Entertainment this time.

   Then my new handheld doesn't have this function.

   But the only thing Suri Electronics does not lack is the top technical development talents.

If    does not have this function, it is implemented through peripherals, and then it is presented on the original system by patching.

  The dual joystick is simple, it can be implemented by an external socket, and there should be no incompatibilities.

   But the touch screen is a bit of a hassle, unless they completely overturn the previous development plan, it is really difficult to achieve touch through peripherals.

  But the new handheld has been in mass production for some time now, just to prepare for the sale. If you suddenly propose changes, you may lose hundreds of millions of dollars directly. The shareholders must not agree.

   But Suri Electronics is never short of whimsical guys.

   Their engineers suddenly had an idea. Since we can't change the main screen to a touch screen, then we can add a new built-in power supply touch screen as the secondary screen of the game console, right?

   Although this is a bit far-fetched, it can also be regarded as a touch function, and if Yuxing Electronic Entertainment has an idea for a touch game, they can also imitate it.

   This trick is indeed quite powerful. After the announcement of the brand-new peripherals advertisement, Zhu Yuxing’s eyes were a little dazed.

  Why does Surui Electronics feel that it has developed in the direction of Nintendo's research and development without knowing it?

   I also planned to launch a secondary screen to make games, but I finally overturned this plan, because I felt that dual screens are really not suitable for future game compatibility and porting issues.

   You can’t innovate for innovation’s sake, but innovate in order to better serve the development of the game itself.

  At the beginning, the NDS series was not supported by third-party games, but completely relied on the excellent NDS games produced by Nintendo's own god-level game producers.

  If Nintendo did not have so many top god-level game producers, I am afraid that the NDS era would lose badly.

   Unexpectedly, his abandoned case has become Suri Electronics' solution to the problem.

   Use peripherals to realize touch function, you really have Suri Electronics.

   It has to be said that having a technical background means being strong.

   But it's hard to say whether this thing can be successful or not. After all, this thing is not the game console itself.

   This is also an expedient measure for Suri Electronics. In any case, at least it can’t be too different from Yuxing Electronic Entertainment in terms of function, otherwise it is really possible that it will not be able to catch up with Yuxing Electronic Entertainment again.

   This time, Hayakawa Shito had obvious ambitions.

   For a while, the advertising space in the United States and Japan and other countries is about to be robbed by these companies. It is estimated that the cost of advertising and distribution for each company may exceed tens of millions of dollars.

   Anyway, billions and billions of development costs have been invested, so what is the cost of publicity and distribution?

   This time it is a real confrontation. Zhu Yuxing doesn't have any ultimate move to hide. He is completely prepared to rely on the game currently under development to stabilize his position.

   As Suri Electronics, which once again challenged the status of Yuxing Electronics Entertainment, they also have their own strong advantages.

   Several high-quality game studios that suddenly landed, as well as high-definition games developed by themselves, are not bad no matter how you look at them.

  In this way, 2001 ended in a fierce competition, and a new year came quietly.

   However, this does not mean that the competition will weaken in 2002. On the contrary, the competition has become more intense.

  Zhuyouxing needs a solid position, so it must come up with a video game that is sincere enough. As a challenger, Suri Electronics also uses its milk-feeding strength.

   At the same time, Surui Electronics continues to vigorously promote its own high-definition format standard.

   And the new year, the main battlefield of the new year is naturally the latest International Consumer Electronics Show.

   This time, several companies bought tens of thousands of square meters of land at this year's Consumer Fair for publicity.

  Youxing Electronics Entertainment, Suri Electronics, YOO, Morgan Group.

   These four companies together bought an area of ​​nearly 70,000 square meters in this year's exhibition area. In order to buy such a large area, it is simply a lot of money.

The organizers of the    exhibition treat these four companies as gods this year.

   Eyes are glowing green.

   Before the Consumer Electronics Show, there would be about 20 to 30 percent of the vacant area in the exhibition area every year.

   As the world's largest electronic exhibition, the exhibition area exceeds 200,000 square meters every year.

   And this year, several companies directly bought the 70,000 square meters of publicity area that year, how could they be unhappy.

   Youxing Electronic Entertainment is naturally promoting its latest handheld.

   After the previous exposure, there was not much exposure in the game. At most, a few relatively simple touch games were exposed, giving players a basic impression and concept of touch games.

   Like New Super Mario Bros. and The Legend of Zelda, the two first games have not been announced.

   is to add some gimmicks to this Consumer Electronics Show.

   However, this has attracted the dissatisfaction of some people in the electronic semiconductor industry.

   They think that this year's exhibition is a bit of putting the cart before the horse. It was supposed to be an exhibition to promote future technology, but now it promotes things like video games and software.

   But who asked these four to give too much money this time.

  Even if this exhibition puts the cart before the horse, this exhibition is full of gimmicks, and the most important thing is money.

   Those who are dissatisfied can only vent their dissatisfaction angrily, and in the end there is nothing they can do.

This time, Youxing Electronic Entertainment and the Morgan Group jointly contracted one of the venues of the exhibition, and then simply closed the door before the exhibition started, and the workers who built the venue lived in it directly, and shut them up with generous remuneration. Don't reveal a single bit of information, and workers can't leave until the moment the venue opens.

  For this promotion, the bosses of the four companies all came together in person, which is enough to prove that they attach great importance to this promotion.

   Take Yusei and Morgan Group CEO Lorenzo also simply lived in the venue and did not come out. They looked extremely mysterious, making people wonder what happened in which venue.

   On the side of Suri Electronics and YOO, they have nothing to hide about the construction of their venues, or they didn't think to hide it at first.

  When they saw the closure of the venue over there, Yuxing Electronic Entertainment, they scratched their heads and wanted to know what was going on there.

   (end of this chapter)