Tokyo Video Game Tycoon

  Chapter 438 Wait for Retirement to Be Free

   When Hayakawa Ukito announced the price of the new handheld, Take Yuxing suddenly remembered a very famous scene in his previous life.

   One of the most memorable scenes in gaming history.

  In the original world, Sega and Atari still had a small market, and Nintendo dominated the entire market.

   Then Sony released its first generation of home machine products. At the press conference, the host only said one number.

  299.

   This represents the selling price of this new console.

   In the original world, the general price of a game console at that time had grown to more than three hundred dollars, and most people actually accepted this price.

   But suddenly Sony hit the market and pushed the price down to $299.

   Nintendo is okay to say that their family has a god-level game lineup.

   But Sony’s punch directly killed Sega and Atari, who had a little market at the time, and they completely lost the chance to turn over.

   This is a price war, and that's how scolding Luonu.

   Zhu Yuxing, who has the memory of his past life, really wanted to recreate the classic scenes of his previous life at that moment.

  The total cost of the handheld console was ultimately controlled at around $170.

   But he directly stated a price of $149.

   This is equivalent to a loss of $21 when you sell one.

   If you sold 100 million units, wouldn’t it be a loss of $2.1 billion?

   Of course, this account cannot be calculated like this.

   It will probably take three or five years to sell 100 million units.

   And the processor performance also obeys Moore's Law in this world, that is, the processor performance doubles every 18 months, but the price remains the same.

   And his own handheld is ready to sell for more than five years with the same performance.

   On the premise of the same performance, the annual cost of the handheld will be reduced according to the scale of mass production and the reduction of chip cost.

   It may be a loss of 21 dollars to sell one this year, but next year, it may only lose less than ten dollars, and it may even turn a profit in the third year.

In the past life, Xiaomi in China took this path. Of course, he likes to play monkeys. When he lost money in the early stage, he engaged in hunger marketing to reduce his losses, and he could continue to attract attention, and then wait for two or three months or even half a year. When the cost is reduced, the goods can be distributed to make a profit.

   Of course none of these matters, video games are the most profitable things.

   If the sales are done properly, all the losses can be recouped in the year by relying on video games.

   In this way, we have won the market, won the reputation, and also won the profits. The players are happy, and they are also happy, which is a win-win situation.

   Then it is very confident to say that the $149 Take Yuxing.

   And the reappearance of old stalks is a very famous scene, isn't it cool?

   And the feedback from players is also quite real.

   They screamed on the spot.

  Compared to the mediocre response from Suri Electronics just now, it is a high judgment.

   As for the game release?

   Go to his game release, players want to watch me show you a video, I don't need to appear at all.

   In addition, the current Zhu Yuxing can confidently say that even if he does not broadcast the trailer, players will decisively buy some specific series works without any hesitation.

   Zhu Yuxing went behind the scenes, and the staff behind the scenes were also stunned.

   It was the fastest launch they had ever seen.

   A string of numbers ends.

   Not to mention their staff.

   The **** of the audience and reporters is not hot yet.

   What about the length of the subsequent press conference?

   Of course, there is not much to do. There are plenty of demo machines in the venue. You can try it out, and I don’t need to talk so much nonsense.

   Originally prepared The Legend of Zelda and Super Mario, but now most players already have a hunch that Super Mario will have a new work, and it is not necessary to promote it.

   is the Legend of Zelda, but it can be well promoted in the future.

  Complete players are very satisfied, quite satisfied, extremely satisfied.

   The new handheld next door looks great, but the price is 249

   The new handheld screen on Youxing Electronic Entertainment's side is large and the picture is slightly worse, but only 149.

   It is difficult for normal people to see the slight difference in this picture.

   Unless two consoles are placed together and the same game is played at the same time, it is possible to see these differences.

   And, big screen is justice.

   Youxing Electronic Entertainment is a full 1.2 inches bigger.

   Take an inappropriate example, it's like a cup, you know everything.

  Bamboo Yuxing has been off the stage for three minutes, and the players at the press conference are still shouting excitedly, which is enough to prove the impact this price has brought to them.

   And the performance of this press conference is also very dramatic.

   This is the best press release ever.

   All the reporters at the time even forgot to pick up the camera to record and take pictures, and it was over.

   Many reporters were dumbfounded on the spot, and then hurriedly asked their peers to ask their grandfather and grandma to ask for a photo and video of one or two shots.

   It’s really impossible to buy at a high price.

   Then the smart reporter took the phone and started editing the manuscript on the spot.

   Ten minutes later, a dramatic press conference from Youxing Electronic Entertainment has been released on the Internet.

  Three numbers, let the players go crazy, and shouted loudly on the spot to take my money, I want to buy a game console now!

   What kind of response is this?

   What kind of horror effect is this?

   No one dared to think that the press conference could be held like this.

  No, maybe someone thought about it, but no one dared to take such a risk.

  Because other companies need to be accountable to their shareholders, they must try their best to satisfy their shareholders.

   But Zhu Yuxing doesn't need to be responsible to anyone, if he is happy to tear up the company, no one can fart.

   Many company bosses who saw this scene had red eyes.

   They are not jealous because of the huge response from the three numbers.

   They are jealous of Youxing Electronic Entertainment and do whatever they want.

  Seriously, many CEOs have gradually transformed into slightly more advanced wage earners as their companies expanded.

  In this process, they continue to raise funds and constantly sell rights in exchange for a larger market.

   At the same time, they also gradually lost their freedom, and they can no longer control the company they founded at will.

   And seeing Zhu Yuxing's free-spirited look and confident expression, this free and easy is what they are most jealous of.

  Thinking back to the beginning, we also had this confidence.

   But now that we have more responsibility on our shoulders, they can no longer do this kind of thing.

  I really wish I could do the same thing once.

  Even if you resign because of this... Uh, let's forget it, it's still important to make money, put aside freedom first, and it's not too late to be free when you retire.

   (end of this chapter)