Tokyo Video Game Tycoon

  Chapter 476

  The cover of the several documents that Hayakawa Ukito threw on the table was the Yuxing Electronic Entertainment Market Research Report.

   These market research reports are something that has been done all the time.

   From the discussion on the online forum of Youxing Electronic Entertainment to the offline stores of Youxing Electronic Entertainment, almost everything will be recorded.

However, there is really a lot of information. On average, there are thousands of reports about Yuxing Electronic Entertainment every day. Hayakawa Zhiren is now managing the entire company, and it is impossible to read all of them, so he Entrust the job to someone you trust.

   However, what disappointed him a little was that the people he trusted were also lazy.

   He clearly remembered that when he recruited this subordinate, this subordinate was full of energy, but after rising to the middle and senior management level, he was a little slack and no longer serious about the work he arranged.

   He hadn't had any major problems because of it before, and he didn't care about the other party's past merits.

   It's not too much trouble to just let him do a job of checking the information of Yuxing Electronic Entertainment. He only needs to take half a day every day to look carefully, and the rest of the time can be done as he does.

   But even for such a job, he can't do it well now.

   Hayakawa Shito was very disappointed.

   If he hadn't deliberately flipped through some materials today, he still wouldn't know how terrifying Yuxing Electronic Entertainment was in other aspects.

   The ashes on his desk are the contents of the information gathered to report the information of the Yuxing physical store.

  The characteristics of people who come in and out to buy consoles and games on a daily basis are recorded along with a daily survey, as well as their propensity to buy games.

  This kind of information is especially important when Youxing Electronic Entertainment has no public financial report.

   This is a great opportunity to gain an in-depth understanding of your competitors.

On September 13, 2001, the official Yuxing store was full of people. Today is the day when a new game was released. It was really popular. The sales of this store on this day probably exceeded 10 million yen. It's really scary. Among them, the majority of buyers are children of fifteen or sixteen years old, followed by adult men aged 20 to 30, and some housewives and elderly people with children.

On November 11, 2001, the official store of Youxing held a special event, calling this day why Singles' Day. It's really an ironic name, aren't you afraid of being scolded by the majority of male players... Well, I'm superficial, I didn't expect it to be today. There are more players coming to patronize, it seems that the effect of the promotion is really good. Today, there are more young women who come in to buy, accounting for about 45% of the total number of people throughout the day. It seems that they are buying the somatosensory games carried by the GS1. It should be the reason for the recent advertisement.

On January 6, 2002, a new game was released today. Male players still occupy the majority, but the number of female buyers is gradually increasing compared with the previous record. A junior or a friend bought it, but really intends to play it by himself. This seems to be something worth recording, and it may need to be investigated in depth.

On April 17, 2002, after the GSL handheld was released, it was always very popular. Almost every day, there were people who asked about the handheld. This handheld has never been worried about selling, and I noticed that more and more female buyers are buying these. People should have been disinterested in video games in the past, which is also a noteworthy piece of information, well documented.

On September 6, 2002, I recently noticed that more and more women enter the game console to ask about casual games every day. Why do so many people like this non-technical thing? However, because it is quite special, I think the company should investigate it more carefully and hope that the company can take it seriously.

  November 2002…

   These documents look like diaries, recording some of the on-the-spot sales of the investigators in the official Youxing Electronic Entertainment store.

  These sales data will certainly not be made public, but some clues can still be found through observation.

   Some of these investigators found that over time, more and more female gamers and non-core gamer age groups are increasing.

   And they are all interested in the same game type, which is casual games and somatosensory games.

  The former are mostly young women, while the latter are mostly middle-aged women, men and the elderly.

   These are the results of daily observations.

   And these materials should have been taken seriously a long time ago.

   However, there are also reasons why Zhu Yuxing deliberately made Suri Electronics ignore this information. Before, the advertisements were always played quietly, but they always hit the pain points of many non-core player groups.

   is like a somatosensory game advertisement, which directly presents the picture of a bodybuilder using somatosensory games to exercise.

  Bodybuilders shed tears and look very fit.

   At the same time, there are occasionally advertisements for the elderly to use somatosensory games to exercise, and then the elderly look radiant.

   While having fun, it can also make the body healthier. Even if these advertisements only appear occasionally, it is still very easy to make this part of the non-core player group tempted.

Originally, this thing is not expensive, and many of them will buy it and try it out. If it is not fun, then give it to their juniors or friends. Many people will not refuse this kind of gift. A worthwhile product to buy.

   Advertisements for casual games are simpler and cruder.

   A group of youthful boys and girls get together to play casual games together. They will laugh because of some feedback in the game, and they will act coquetry to the people around them because of a failure in a game, etc.

   This kind of warm and sweet scene really pokes the hearts of girls.

   They happened to be at the age where they like to fantasize. They thought that they could use this to laugh with a boy they liked, and they couldn't help but smile.

   Anyway, this thing is not expensive.

   And once they buy it and start trying to play it seriously, they will find out: Huh? This thing is pretty good. It seems that it can not only be used to enhance the relationship with the crush, but it is also very fun to play by yourself.

   Then, they became loyal consumers.

   They will buy some relatively cute casual games first, which is still affordable for a normal meal anyway.

But the casual game picture is a large amount of money, an average of 500 yen to 200 yen for a game, the more expensive is not more than 1,000 yen, with Zhu Yuxing as the final supervision, as long as he allows the production The casual games are almost all good in quality.

  Youxing Electronic Entertainment now has a dedicated team that is continuously developing various casual games. Now it has reached a good idea in ten days, and then a game can be developed and released in fifteen days.

   This group has also improved rapidly in the experience of rapid game development.

   After some of the employees are experienced, they can adjust to other positions for more difficult game development work.

  The development of casual games is like a springboard, allowing you to improve yourself more quickly.

   For players, they also get affordable, cheap and playable casual games, and they can gain a certain fan base with a little cute elements.

   Then there will be a small game collection after a while. The price is also not too high, usually not more than 2,500 yen. The collection has about ten and twenty casual games.

  Under such a combination of punches, the spending power of female players is rapidly increasing.

   Then, on this basis, offline stores began to launch game console customization services. Simply put, they can customize the appearance of game consoles for players. As long as they pay a custom fee, they can be made into any form of appearance.

   Among them, the pink appearance is very popular, which makes these handheld toys that should be the privilege of boys also have a new audience, and girls are more and more accepting of such game consoles.

  Who doesn’t love something pink?

   These are all recorded in the investigator's diary as the same investigation materials.

   And these materials should have been put on his desk long ago, but he did not expect that these materials have already been thrown into ashes in a certain office data warehouse.

   If it wasn't for his own whim, I'm afraid these materials would be completely buried.

   It is precisely because of this that he is very disappointed.

   Disappointed with the subordinates he once trusted.

   It is a bit late to realize that casual games and somatosensory games are amazing.

   Damn it, why would a freak like Youxing Electronic Entertainment pop up in this world? Traditional business methods don’t work anymore, and any information is not timely. This kind of thing is really a headache.

   "I don't want to hold you accountable now, and now I want to ask you if you have any ideas? Don't tell me that all the connected plans need my prompts."

   Hayakawa Ukito's tone was already a little angry.

One of Hayakawa Ukito's subordinates immediately said: "Immediately start to develop casual games and somatosensory games. According to my observation of casual games, the difficulty of developing such games is very low, and we can quickly produce a batch of games that will not be of poor quality. There are too many works competing for the market, which should be able to recover the decline to a certain extent.”

   Hayakawa Zhiren nodded: "Then do it immediately, don't stay here, I need to have an effect within a month."

   Several people left one after another, leaving Hayakawa Ueto alone in the office.

   He rubbed his temples with a helpless expression.

   He just thought about holding a few guys accountable. These guys are really lazy.

   But after thinking about it, he seemed to realize that Zhu Yuxing had been deliberately misleading him all the time.

   Recently, Take Yusei has always been promoting his own works with great production and investment.

  Like The Legend of Zelda, there is a mysterious big game coming out next, and it even uses a motion capture system that no one has tried before, which used to only appear in a few movies.

   These high-profile propaganda grabbed most of my attention, making myself unaware of the shadows beneath the light.

   He couldn't help but sigh.

   This Zhu Yuxing is really cunning.

  I was misled by myself, and I followed Zhu Yuxing into large-scale production and development of games.

  Although this can indeed accumulate a very stable user, and it is a very loyal kind, but it does not make much money.

   He is a large-scale enterprise, which is responsible to shareholders and requires interests, and maximizing profits is the pursuit of a traditional enterprise.

  I have completely ignored some easier paths to success before, this Zhuyou Xing is really a chicken thief.

   He began to consider whether to adjust the strategy.

   No, what if this is what Take Yusei wants to see?

   Therefore, the model of large investment and large production cannot be abandoned, but the genre of casual games cannot be missed either. It must be grasped at the same time, and any development direction cannot be given up.

   I didn’t expect that at my age I would find myself at a disadvantage in playing with a young man.

   Is this guy really only thirty years old?

   Now in his 40s, it is really hard for him to believe that Zhu Yuxing is only 30 years old.

In the next period of time, Youxing Electronic Entertainment will definitely promote the so-called carnival. Hayakawa Zhiren really wanted to fight hard, but that would easily cause both sides to suffer, and it would be a huge loss. He did not invest too much human and material resources here. The reason, I am afraid that the shareholders will not easily agree.

   Pursuing good luck and avoiding bad luck is also the most frequently used move by a company.

   Forget it, stay away from the edge for a while, and let Yuxing Electronic Entertainment bounce around for a while. When the carnival is over, Yuxing Electronic Entertainment's momentum will almost weaken, and he will start a new offensive again.

   Of course, the launch of the game is still indispensable in this process, at least not to give up the struggle completely at this stage.

  …

   For the next period of time, Suri Electronics just maintained its regular publicity efforts, and did not deliberately confront Youxing Electronic Entertainment.

   As a result, Yuxing Electronic Entertainment began to gradually occupy the initiative of the topic.

  Not only in Japan, but also many people in many countries discuss this carnival.

  From the very beginning, this carnival has been promoting a player-oriented event and everything is held for the player.

   First of all, it is a world-class e-sports event, organized by the official, and divided by country as a team. The winner seems to have won the national honor, and the rewards are also very generous.

Then there is the main venue of the carnival. The main venue is open to all players. The price of the ticket is 5,000 yen, which is almost the price of a game. However, the survey responded that there are many people who are interested in purchasing, and there are already many foreign countries. The players of the game rushed to Japan by plane. They really want to experience an entertainment carnival that belongs to the players. There will be countless like-minded people here. They will not be aliens here, they will all be A group of players who love games.

   (end of this chapter)