Tokyo Video Game Tycoon

  Chapter 543 Winding the Clockwork

  542

   The submitter of this sales data is not from the statistics department, but Matsuhashi.

  Songqiao is in fact the value of Yuxing Electronic Entertainment is not much worse than that of top game producers.

   It is because of the fact that there is Matsuhashi that the operation is very smooth. She can always solve most of the problems in the operation, so that Take Yuxing can concentrate on the game production and development.

   Now the U.S. market is basically stable, probably in a state of three-legged confrontation.

Yuxing Electronic Entertainment occupies the majority, then the former CEO of Lierda, and now Brown Entertainment CEO Huck Brown's shooting games and role-playing online games occupy the market segment, and then Surui Electronics imitates Yuxing Electronic Entertainment in the market. A number of game categories are deeply cultivated, and they and Brown Entertainment together occupy about 30% of the market in the United States.

   This is the ultimate that Youxing Electronic Entertainment can do.

  If the market share rises again, the U.S. government may be vigilant and nervous again.

   They have experienced the period when Japan dominated the US market, and the Americans obviously do not want this scene to happen again in Japan.

At that time, the US government may directly impose a heavy penalty on Yuxing Electronic Entertainment with an anti-dumping lawsuit, and the 70% share is just right, which also gives other colleagues a chance to breathe, so as not to be completely beaten to death. , Let Yuxing Electronic Entertainment dominate, and the U.S. government is not easy to find a reason.

   Under such circumstances, Matsudahashi felt that he no longer needed to continue in the United States.

   So she set her sights on a new market, the European region.

   Before this, the European region has always been a market that Yuxing Electronic Entertainment did not pay much attention to.

   It’s not that people in Europe can’t afford games, it’s just that Europeans have been less interested in video games.

  A popular role-playing game will often run into a wall in Europe, and it will be very uncomfortable.

   Neither Japanese nor American role-playing games can achieve very good sales.

  The third-party game companies that are loyal to Youxing Electronic Entertainment also have no good results, so gradually many companies are not particularly interested in Europe.

Similarly, Suri Electronics has almost no market in Europe. Suri Electronics has tried many times before, but with little success. In the end, it simply gave up the European market and only regarded it as a supplement. Few, at least there are still popular games.

However, it is a little surprising that the most popular game is not the game of Yuxing Electronic Entertainment, but the realistic first-person shooter game under Brown Entertainment. In recent years, more than three first-person shooter games have been released, all of which are in Europe. To be able to harvest more than two million sales, which is very powerful,

Youxing Electronic Entertainment is here at least the Mario series works for all ages, so they can be popular. In addition, Europeans are also very fond of racing games. Mario Kart and Need for Speed, which tend to be more realistic, sell very well. , and the second best-selling game is the football game.

Last year, the top-selling game in Europe was the Mario game on GSL, with sales of around 1.3 million, then Mario Kart and Need for Speed, both hovering around one million, and finally, Yuxing Entertainment. semi-realistic football game.

   Just like people in the United States are very fond of rugby, or Japan is crazy about baseball, Europe, especially the United Kingdom, also has an extraordinary love for football.

   A series of football events such as the Premier League and the Champions League are very famous in the world, not to mention that the headquarters of FIFA is also set up in Europe, which determines the countries and regions of the World Cup every four years.

   In addition to submitting these game sales data, Matsuhashi also attached a paragraph of her evaluation of the European region.

She believes that this is a very potential market, but so far the potential has not been fully tapped. In Songqiao's description, Songqiao believes that it can develop more popular game types in Europe, so as to completely Open the European market.

   "A game genre popular in Europe?"

   Take Yusei tapped the table and fell into thought.

  Then choose FIFA.

   He remembers very clearly that the FIFA series is very popular in Europe, especially in the UK.

   This New Year’s work can earn more than 2 million sales from the UK every year.

   In addition, FIFA also has an in-app purchase system, which also makes a lot of money in Europe.

   So if you want to open up the European market, football games are definitely the best choice.

   This is a top sports game that can kill Call of Duty, which is also a New Year game, and it is really worth developing.

   Then, just choose this one, just to train the development team in the United States, let them be familiar with the development of new game types, and lay the foundation for future super-large sandbox games.

   It is indeed very potential to release a top football game in Europe, and Matsuhashi has a very good vision in this regard.

  Since she wanted so much to launch a football game on her side to open up the market, then it was done.

   Take Yusei immediately picked up the phone and dialed Matsuhashi's number.

It's almost time to get off work now. In the UK, Matsuhashi should have just woken up. Of course, based on what Zhu Yuxing knew about Matsuhashi, she would probably get up at three or four in the morning and be busy until eight in the evening. It doesn't stop until nine or even twelve o'clock.

This is a very crazy woman. In order to gain recognition and success, she works very hard. No matter how much persuasion it is, it is useless. For this reason, Zhu Yuxing can only provide Matsuhashi with health protection as much as possible, such as hiring a full-time health care provider. Teachers, as well as full-time cooks and so on.

It's because of Matsuhashi that he can ignore the company's management and management issues, and he can give everything to her with confidence. Take Yuxing doesn't think that he can be lucky enough to find a second Matsuhashi, so this Must be protected.

   Of course, I still have to call Matsuhashi.

   Take Yusei dialed Matsuhashi's phone number and waited for about three seconds before the phone was picked up immediately.

   "President, have you seen the information I submitted and are ready to reply?"

  Matsuhashi asked the question she most wanted to know straight to the point.

   Zhu Youxing was a little helpless. This woman is really crazy at work. Of course, it is similar when she develops games by herself.

   Zhu Yuxing said: "I'm really going to reply, but before that, I want to ask if your body can handle it? Recently, I heard from the health practitioner that you are compressing the rest time again, and be careful of sudden death."

   "I'm fine." Matsuhashi's tone was very calm and calm. She really didn't care about her body at all. As long as she could still move, she probably wouldn't stop, just like a clockwork that was being wound all the time.

   (end of this chapter)