Tokyo Video Game Tycoon

  Chapter 79 Memories from that boyhood

   If possible, Zhu Yuxing would prefer to have an online meeting directly. After all, what he wanted to say was quite simple.

   And the current technology is actually mature, but no one has made related products, otherwise it will definitely improve a lot of efficiency.

   In the conference room, some people were chatting in whispers, and they were all thinking about what the young President Zhuyou wanted to do today.

   Just as they were talking, Take Yusei walked in.

   Everyone present had already seen Take Yusei.

   But every time they still feel that Zhu Yuxing is too young.

   But it is said that he often works alone until late at night. When the company has nothing to do, he will study and make games by himself, and then he will be a blockbuster.

   makes people sigh that maybe it is really only in this way that it is possible to succeed at a young age.

   "Everyone, we have met many times, so I don't need to say more about the courtesy. I only have one purpose for calling you here today, that is, I have a plan."

   Zhu Yuxing spoke very quickly, almost no time for anyone to respond, but everyone was used to it.

   Because in the previous class, whenever Zhu Yuxing came out to explain the game production process, he didn't have any nonsense, and he pointed the finger at any problem.

   Everyone listened attentively.

   Zhu Yuxing took out the remote control of the projector and projected the picture on the wall behind him.

   "Video game promotion expansion plan."

   Propaganda expansion plan?

   "Do you feel that the promotion channels for the game are a little narrow now?"

Is    narrow? I don't feel anything.

   Everyone looked at each other.

Most of them are individual production groups, and they usually only need to make the game well. They have never thought about promoting the game. They only send the demo cassettes to some stores in advance when they are about to be released. Try it out.

   This is probably their way of publicity.

   At least the fifteen individual groups did not feel that the publicity channel was narrow, and they made money anyway.

   The leaders from Kuppongi and Wada are different.

   When they saw the plan to spread the word, they immediately became spiritual.

   They run a company.

   And companies tend to pursue more.

   On the one hand they need to feed more people, on the other hand they also need to be responsible to the shareholders.

   So they can realize that the expansion of publicity will bring more profit opportunities.

At this time, Ishimura Sanye of Kuppongi said: "President Takeyou, the biggest propaganda channel now may only be your ground push mode, or the TV station newspaper, and if I remember correctly, except for TV Tokyo and the economics above him. Newspapers have not rejected game promotion, other TV stations and newspapers above have begun to refuse to cooperate with video games, and I can't think of any other channels for promotion."

   Zhu Youxing smiled: "So, this time I invited a person, and he can be regarded as a big propaganda force."

   Zhu Yuxing turned his head towards the door and said, "Ikeda-san, you can come in."

  Ikeda Daigo walked in wearing a casual outfit, and seemed to be holding something in his hand.

  Kasuga Manga Magazine is very popular all over Japan, and it is one of the most mainstream manga magazines.

   But one of the editors at Kasuga manga magazine knew quite a few people.

   Everyone looked at Daigo Ikeda curiously, guessing his identity in their hearts.

   Ikeda Daigo bowed politely to everyone and said, "Everyone, let me introduce myself, my name is Ikeda Daigo, and now I am the editor-in-chief of Kasuga Club."

   The current Ikeda Daigo was promoted not long ago, from the original manga magazine editor-in-chief to one of the editor-in-chief.

   Among them, the biggest credit is probably the game strategy section in the manga magazine that Zhu Yuxing and him researched together.

  Although there is no real clear investigation, when the game strategy section appeared in Kasuga Club's weekly comics, sales began to have a significant increase, and the speed was getting faster day by day.

  The sales of magazines are almost linked to the red and white machine. The faster the red and white machine sells, the faster the magazine sells.

  People's demand for game guides is beyond Zhu Yuxing's imagination.

   He just wanted to add a little more appeal through the channels of comic magazines because the comics of Dragon Quest were not attractive enough.

Now that there is a mature Internet in this era, it is not difficult to really find a strategy, but there are still such a large group of people in Japan who like to buy physical things, and the most important thing is that manga magazines can always be the first Get the first-hand Raiders Collection of Youxing Electronic Entertainment for a while.

   It includes some hidden elements of the game to help OCD players complete game achievements earlier.

   In addition to Zhu Yuxing, the most surprising person is Ikeda Dawu.

   He has also become one of the heroes of Kasuga Club, and his qualifications have long been enough, so it is a matter of course to be promoted to editor-in-chief.

   "President Takeyou's planned publicity expansion includes cooperation with our Kasuga Club, which has a number of comics and literature magazines for teenagers."

   In-depth cooperation with magazines to promote in magazines?

The people from Kuppongi and Wada had not heard Ikeda's introduction, and they thought of this for the first time. This is indeed quite attractive. It can be regarded as bypassing the newspapers and TV stations. Moreover, there is a publishing group on top of Kasuga. Japan's newspaper giants are still a little weaker than they are, but they are not bad. Looking at it this way, it seems that the boycott of TV stations and newspapers is somewhat irrelevant.

"And just a few days ago, we have discussed a new plan with President Zhuyou, that is to launch a game magazine dedicated to red and white consoles, only for red and white consoles, and plan to publish it monthly. It will be a publicity and promotion channel that belongs to Hongbaiji."

  Everyone was stunned, an entire magazine is for the red and white machine?

   Is it so fierce?

   This is indeed something that no one thought of.

   Actually, Zhu Yuxing wanted to do this for a long time.

   He still remembered that in addition to playing games when he was a child, the other thing he liked most was to follow popular software, computer game guides, UCG...

   At that time, these books could even be piled up to the size and thickness of a bed.

   But it's not so much that Zhu Yuxing is planning to promote this thing, but more that he wants to restore his childhood.

In this world, no one has made a game magazine yet, so he simply made one. It just happened that the red and white machine had reached 800,000 sales, which is not far from one million. Launching a related magazine is also useful for the magazine. enough audience.

   So when Zhu Yuxing mentioned it to Ikeda Daigo a few days ago, he directly said excitedly that I actually had this idea for a long time, but I never made up my mind.

   But when Takeyusei came up with it, he couldn't help it and reported the plan to the magazine.

   Then, a few hours later, a clear reply was given above.

   can be done, and the magazine community supports it because it's obviously a win-win.

   The previous hot sale of manga magazines is an example.

   It may be a little early to split the game out, but it's not a big problem.

Immediately after the plan was approved, Daigo Ikeda was excited and went directly to Take Yusei's house, and chatted with Take Yusei all night about the manga magazine concept. Many people have more opinions, which made her sleepless all night and have no energy for work the next day.

After Ikeda Daigo finished speaking, Zhu Yuxing also returned to the middle position at the right time: "This is one of my propaganda expansion plans, and what I need your cooperation is to direct all the first-hand information you can publish. Hand it over to Kasuga, this magazine will be the only channel for players to get the latest news and the latest strategy, and players will be more likely to become sticky."

  Keep the existing players, and keep expanding at the same time. If you want to do it, you must do it. If you want to make a big move, I'm welcome.

   (end of this chapter)