Unparalleled True Technology

Chapter 232: Nokia's countermeasures

Nokia's recent life is very difficult, more than two months have passed since they released the 2010 flagship Nokia 2010 model.

However, compared with the annual sales of Nokia's flagship models in the past, the sales volume of this Nokia 2010 phone can only be described as terrible, let alone compared with Apple's iPhone.

"Iphones have been on the market for six months now, but in February, they still sold more than our Nokia 2010. In the first half of this March's sales statistics, iphone sales were still 2.7 times ours . "

At a Nokia high-level meeting, a person in charge of Nokia ’s global sales business said grimly, "It ’s not just our flagship model sales that have fallen this year, all of our mid-to-high-end models have experienced a serious decline. Rivals are not just iPhones focused only on the high-end market, but also Android models from other mobile phone manufacturers in the mid-range mobile market. "

Although the Android system in this world appeared a little later than the Android system in another world, because of the strong rise of the iPhone, the major mobile phone manufacturers' desire for the new system is much stronger than in another world.

With the continuous introduction of Android models by major mobile phone manufacturers, Nokia's market share has become smaller and smaller.

"The only good news for us is that our Nokia 1110, after five years of listing, has sold more than 250 million units worldwide, successfully setting a record for the highest-selling mobile phone."

Nokia 1110 is a feature phone launched by Nokia in 2005. It has a monochrome screen with a screen resolution of only 96x98. The built-in games are only three kinds of snakes, craps, and rainbow ladders.

However, it is precisely because this phone has no entertainment features, so the 900mAh battery can keep it on standby for half a month. For normal calls, it can take many days for a full charge.

But this kind of mobile phone can be a backup feature for many people, and it's not just these reasons. One of the most important reasons is that this phone is cheap enough.

Even if the profit is small and the sales are high, and the global sales have exceeded 250 million units, the profit this Nokia can provide to Nokia is not really good news.

The meeting room fell into silence, and this silence seems to have become the subject of Nokia's high-level meetings in recent times.

"Why don't you talk?"

Nokia CEO Stephen Elop knocked on the table, raised his voice and said, "Did you not say that when the company decided to acquire Saipan and make it the exclusive system of Nokia? When Microsoft cooperated to customize the WP mobile phone system alone, wasn't it easy to say? "

Stephen Elop's voice increased again, almost shouting, "Now you don't speak now, do you not have to speak again?"

A giant company that has dominated the mobile phone industry for many years has completely lost its leading position in the mobile phone industry due to two wrong decisions. Although in terms of market value, Nokia, which has fallen below 100 billion U.S. dollars, is still the highest market value among mobile phone manufacturers in the world, but everyone knows that Nokia can occupy the first place only because Apple has not listed.

Moreover, even if Apple is really listed and its market value exceeds that of Nokia, they can still comfort themselves by saying that Apple, which launched the iPad, is no longer a pure mobile phone manufacturer like Nokia.

Therefore, Nokia is still the world's highest market value mobile phone maker.

But does this way of self-consolation really make sense? After all, Nokia is not really a pure mobile phone manufacturer. In addition to developing and manufacturing mobile phones, Nokia also involves other software service industries, such as Nokia's electronic map service. By far, it is still the world's most popular electronic phone service. Map software.

It is precisely because of such killer software that Nokia's market value has not continued to fall.

But everyone knows that if Nokia's mobile phone sales continue to decline, Nokia's market value will definitely fall to an incredible level. This incredible is compared to the highest market value previously created by Nokia.

In the silent conference room, the senior manager in charge of the R & D department said: "I suggest that we suspend the development of the Saipan 4 system and the development of new models of the WP system, focusing on the difference from the Saipan system, and New systems for the WP system are under development. "

"From the current best-selling model of Android system and the sales model of iPhone sales system to mobile phones, the mobile phone business has completely entered the era of smart phones. In this case, an operation that can make mobile phones truly smart The system will definitely increase our mobile phone sales again. "

Nokia launched in 2010 not just the flagship model of the WP system. For Nokia, which launches many mobile phones every year, how could they ignore this operating system after they wholly acquired the manufacturing company of Saipan? ?

In addition to the flagship model of the WP system, Nokia also introduced the Symbian 3 smartphone operating system, and Nokia continues to develop the Symbian 4 smartphone operating system.

After the head of the R & D department broke the silence, the senior Nokia executive in charge of the marketing department also said: "From our current market research, Apple's iOS system is the world's most popular system ever. And and iOS This exclusive system is completely different, and the highly open-source Android system has become the most popular system after iOS. "

"So, if we want to develop a new smart phone operating system, then we must choose a category between the two to develop. In the end, whether to continue to do an exclusive system or an open source system. If it is an open source system, I recommend Instead of developing a new system, we will just use a unique version customized based on Android. "

Although the Android system is used by many mobile phone manufacturers, the Android system user interface of each mobile phone manufacturer is different.

After the proposal from the marketing manager, Stephen Elop said with a grimace: "When we decided to acquire the Saipan system before, you told me that if you want the company to be like Microsoft, you have to use it. Your own exclusive system. But now, you want to tell me that we do n’t want to develop an exclusive system and just use Android? ”

"Are you kidding me? If we want to use the same system as them, why on earth are we buying Saipan?"

When the CEO got angry, some executives said: "The Symbian system is no longer suitable for the new era of smart phones, and the market response of the WP system is not very good. If we continue to follow the previous route, then we can only go again Developing a new mobile phone system would be very risky. "

In fact, in another world, Nokia discovered that the Symbian system was no longer working, and developed a new smartphone operating system called Meego. However, after this phone failed, Nokia and Microsoft reached a true strategic cooperation, focusing on the development of wp phone systems.

But in this world, because of the sudden rise of Apple, Nokia can only cooperate with Microsoft one step ahead. Because Apple made Nokia and Microsoft, the two giants, feel threatened at the same time.

The head of the R & D department said: "We have always wanted to develop a new system after the Android system appeared, but the company's decision was to cooperate with Microsoft. If the board of directors can approve it, we hope to start now Development of this new mobile phone system. "

Hearing the board of directors, Steve Elop's face is even worse, because after this meeting, he needs to go to the board meeting. Compared to when he just took over as Nokia CEO, he was more afraid of several members of the board.

Not only because Nokia's market value has now fallen by a third, but also because he knows that several large shareholders of the board of directors will use some unconventional means for the benefit.

For example, arrange an assassination against Apple's founder.

Although he didn't know why there was no result later ~ www.novelmtl.com ~, he believed that if he lost enough profits to Noah, or that those shareholders lost enough profits. Then, his end may be very bad.

Compared to leaving Nokia, he was more afraid of death inexplicably.

"If this is the result of this meeting, I will formally propose a motion to the board of directors. However, if this time fails again, I think we will all leave Nokia completely."

At the end of the meeting, Nokia executives raised their hands to vote on the proposal to develop a new system, and Stephen Elop left the room to go to the boardroom where the board members are located.

To his surprise, Nokia's second-largest shareholder, who was the board member who had proposed to kill Wenming, did not participate in this important board meeting.

...

ps: As a digression, some book friends say that I overly touted Apple, black domestic ... other than to say, if anyone remembers what the only MeeGo system phone Nokia N9 looks like, they will know that it can't be done now What exactly is a full screen?

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