Video Game Designer

Online and offline advertising, coupled with the reputation of Tianhe Network itself, the players who entered the game the next day were beyond the expectations of the entire dnf team.

1.1 million, 4 new regions have been opened, and the highest number of new players has reached 1.1 million online.

Unlike the expected loss of players the next day, the number of players in the game has not declined, but even increased.

Moreover, the number of posts in the official dnf game forum of Tianhe Network is also increasing, and even a few young ladies of the original dnf customer service department have no time to review, and some customer service staff from other project studios have to be transferred to barely use it.

At the same time, some bugs in the game that do not affect the game, the player's feedback are recorded by the project team, waiting for the next update.

For online games or multiplayer online games, as long as it is not a very significant bug, such as a misplaced model in some place, or lead to wear-out, this does not affect the balance between the majority of the game experience and the game itself. Basically, they will be recorded and concentrated in a certain update to fix these bugs together.

It is impossible to say that if a bug is found, it is fixed, and the general game is usually maintained and updated once a week, mainly to modify the bug in the game.

Some bugs found by the game project team have not been circulated and will not be posted in the update log, so usually players with many situations do not even know what the bug is, it is quietly fixed.

Sitting in the office, Chuhe also registered a dnf account and played a ghost swordsman's number, but unlike other players, Chuhe did not play this game seriously, he just wanted to play Just remember.

Really want him to play, and Chu He doesn't have the mood to play.

Quitting the game, Chu He glanced at the data sent from the background. At the same time, the number of players online has reached 930,000, which is a bit lower than the 1.1 million highest online, but this is also a normal decline.

In fact, this data has been extremely alarming, and not only surprised other people in the studio, even Chuhe did not expect that the next day after the service was opened, the number of people on the highest peak online broke directly one million.

Of course, this is not what surprised Chu He the most. What really surprised Chu He was the retention rate of the game the next day. This is what really surprised Chu He.

85% retention rate for the next day, a terrifying number!

If this data is released, I am afraid that all other game manufacturers will be shocked, and even suspect that Tianhe Network has carried out data fraud.

Because this number is really incredible.

The number of players online on the second day is higher than that on the first day. Although this will be eye-catching, it does not explain anything. This will happen because of the promotion of promotion or other reasons, which can be as high as 85%. , But it is enough to explain a problem, the quality of dnf can allow players to stay!

Under normal circumstances, for a new game, the game is promoted in the early stage of the game, the first day of the service is often the most popular time, because this time the early game attracted traffic players, will enter the game experience, take a look at this How is the game, and in addition to interested players, there will also be many people who eat melons to enter the game to experience it.

Simply put, when the game is launched, the early promotion will attract a large number of players, but these players may not be the main group of the game.

By the second day, players who entered it on the first day already knew what kind of quality this game was.

At this time, players who are still interested will continue to stay, while players who are not interested will leave the game.

In general, for online games and mobile games, the retention rate for the next day, the retention rate for the three days, the retention rate for the seven days, and the retention rate for the thirty days are calculated based on the statistics on the first day.

Just as dnf reached 900,000 users on the first day, even if 1 million players entered the game the next day, the retention rate is still calculated by the first 900,000 users.

If there are 450,000 online users for the 900,000 users on the next day, the retention rate for the next day will be 50%. If there are 300,000 players who will go online three days later, the retention rate for the third day will be 33%, and so on.

There is nothing to hide, Chu He directly made people publish relevant data about dnf, the next day's retention includes the day's running water, and the highest number of players online.

85% retention rate for the next day, 5.5 million daily turnover on the first day, and a maximum of 1.1 million online users.

It really surprised other domestic manufacturers.

For 2d games, these people are actually not optimistic, even if the game is developed by Tianhe Network.

It may be a little popular, but it won’t be too hot.

This is the idea in everyone's mind, but I never imagined that the official data released by Tianhe Network the next day gave them a slap, and they were a bit stunned.

What is the situation? What is fun about this game? Or is it really just the brand effect of Tianhe Network?

Everyone started to study dnf, whether it is good or not, it is hot and shows its potential. This is an undoubted thing.

At the same time, major domestic media also began to evaluate the game about dnf.

And all the same as receiving money, give praise, all kinds of fancy.

This is the phenomenon of the media. Your game is hot. Even if you don't charge money, the game media will make news for you and say good things.

Of course, it is not without deliberately degrading the media that attracts traffic.

The game starry sky, which has always had a good cooperative relationship with Tianhe Network, and the player paradise, the two largest domestic game media, gave their own reviews of dnf at almost the same time.

"The copy novice tutorial, the initial novice tutorial for the game, is very intimate to use the copy style, allowing players to rescue a girl named Celia, compared to the "Spirit Street Fighter" like Shengda, a stand-up single novice The tutorial, obviously the details of the novice tutorial in dnf, is more comfortable."

"Although the game is a type of 2d arcade horizontal version, the picture is not disappointing at all. The beautiful textures, rich colors and light and shadow rendering, and the beautiful bgm are all reasons for the players to indulge, and as a fighting. Types of games~www.NovelMTL.com~ Smooth skill effect performance, as well as a full sense of blow, let players feel like playing a fighting game like Street Fighter King, while the rich equipment system makes every time The copies are full of infinite possibilities."

"If there is anything that makes people feel disappointed, then I think it should be about the setting of fatigue, because the setting of fatigue does not allow me to travel to the Arad mainland all the time."

Regarding the media rating of the game, in fact, the real players will not pay more attention to it, but just take a look at it. After all, the media rating is still very boring.

Even as an internationally well-known ign evaluation agency, last year it gave a high score of 9.2 for online games of a domestic game manufacturer. Although the game itself is indeed good, but know that even the road to survival is only given on ign A score of 9.0.

Just like the media's crazy rubbing of dnf, players' game forums, as well as major live broadcast platforms and video websites have also begun to revel because of the emergence of dnf.

One part is the promotion of advertising, and the other part is purely promoted by the player's tap water.

(=)